Justin Bieber is pulling out all the stops to sell more albums than One Direction!
The Sorry singer surprised Beliebers by dropping music videos for every single track on his new album, Purpose!
After debuting his new record with fans at the Staples Center in El Lay on Friday, Biebs shared the videos on an hourly basis throughout the weekend!
Related: Are Bieber's Autographs On 2,000 Purpose Albums Fake!?
Together, the clips form part of a film called Purpose: The Movement — which is a pretty good excuse to binge through them all in one sitting!
We wonder what 1D will do to counter attack Bieberoni's marketing tactics! Check out the collection (below)!
Mark My Words
I'll Show You
What Do You Mean?
Life Is Worth Living
Where Are Ü Now
[Image via Pat Denton/WENN.]
Tags: justin bieber, music minute, music video, one direction, purpose, purpose: the movement, sorry, staples center, what do you mean