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Dos Equis Is Retiring The Most Interesting Man In The World! Watch His Epic Sendoff!

| Filed under: TV NewsSad SadAd CampaignsAlcohol

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Stay thirsty, our friend…

Everyone's favorite dapper, suave, mysterious "Most Interesting Man in the World" has been helping sell Dos Equis beer for almost nine years.

But since nothing interesting can stay, the Interesting Man is about to embark on his final journey over the next few months before he disappears and becomes a craft beer myth.

After sending off the Interesting Man on a literal one-way mission to mars (because what's more interesting than space exploration?) Dos Equis will revamp the popular commercials to keep their marketing edge for a new generation of beer drinkers.

Related: Networks Reject Lane Bryant Commercials Featuring Plus-Size Models

Though the specific character played in the ads by actor Jonathan Goldsmith won't be returning, another interesting (and most likely younger) man will take his place!

Vice president of marketing Andrew Katz says the "culture has changed very dramatically" since the commercial's debuted, explaining:

"Our Millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft (beer). We just want to make sure that the (Most Interesting Man) story evolves."

Dos Equis isn't giving up many details about the new campaign, other than a different actor will take over as Most Interesting Man later this year — but fans of the OG icon will still have the chance to say goodbye!

The brand will distribute life-size cardboard cutouts of Goldsmith to grocery stores and bars for fans to pose with, and give customers a chance to win some of the Most Interesting Man's possessions — even a grand prize trip to Mexico!

Ch-ch-check out the video (below) to see the Most Interesting Man's final sendoff!

[Image via Dos Equis/Facebook.]

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