UPDATE 11:06 A.M. EST: The WSJ issued a statement in response to the company's claims:
"The Journal's report is accurate, fair and meets the Journal's established and trusted high standards, including giving the Honest Company numerous opportunities to respond to our findings. We took great care in preparing this story, relying on two tests with two different labs and numerous experts during an extensive and lengthy investigation."
The drama never stops for Jessica Alba's The Honest Company.
On Thursday, a report from the Wall Street Journal claimed that the 34-year-old's business uses a chemical they tell customers to avoid in their laundry detergent. Oh man!
However, THC has since released a statement to People magazine defending their product.
Related: Jessica Alba Talks Business & Feminism!
"Despite providing The Wall Street Journal with substantial evidence to the contrary, they falsely claimed our laundry detergent contains Sodium Lauryl Sulfate (SLS). To set the record straight, we use Sodium Coco Sulfate (SCS) in our brand's laundry detergent because it is a gentler alternative that is less irritating and safer to use."
Although, this isn't the first time Miz Alba's business was forced to defend its products. In fact, the company faced two different lawsuits just last year that accused them of using "unnatural" and "synthetic" ingredients in their allegedly ineffective sunscreen AND were labeled as "deceptive" for supposedly using misleading labels on their items.
Nonetheless, the statement also added:
"…rigorous testing and analysis both by our internal research and development teams as well as further testing by external partners have confirmed this fact. The Wall Street Journal has been reckless in the preparation of this article, refused multiple requests to share data on which they apparently relied and has substituted junk science for credible journalism."
Remind us not to cross Jessica and The Honest Company in the future! LOLz!
It'll be inneresting to see if the WSJ will issue a retraction after this controversy. Keep on the look out!
[Image via FayesVision/WENN.]
Tags: business blitz, celebrity feuds, controversy, jessica alba, lifestyle, shade, the honest company