No allegiance to Allegiant, apparently!
The latest Divergent installment did, uh, not-so-good at the box office this weekend, taking home just $29.1 million over the first few days of its release, according to a comScore report in USA TODAY.
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The Shailene Woodley- and Theo James-led dystopian romance thriller just didn't do it for audiences, and at least one box office analyst — comScore's Paul Dergarabedian — blames those pesky, pesky youths:
"Younger audiences change their mind like the weather and it's very hard to gauge interest. I can't fault the release date or the marketing plan — they followed exactly what was successful the past couple years. It may just be the conditions of the marketplace."
The "conditions of the marketplace," AKA, young people?!
LOLz, ok Paul! Those dang kids, wanting good movies and all! The nerve on them!
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In a move far from Allegiant, another flick — that is ABSOLUTELY aimed at these "younger audiences" — killed it at the box office for another weekend!
Zootopia reigned supreme again, taking in $38 million this weekend and bringing its 17-day total to more than $201 million across North America, and nearly $600 million worldwide.
Not bad at all!!
Dergarabedian had thoughts on that, too, though he fortunately didn't blame young people:
"It's just been a juggernaut — I don't know that anyone thought it'd do this well. With few other choices for that family audience since Kung Fu Panda 3, it's benefiting from a perfect release date and great word-of-mouth."
The rest of the top five went down with Miracles From Heaven ($15 million), 10 Cloverfield Lane ($12.5 million), and Deadpool ($8 million).
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There you have it!
What'd U go see this weekend??
[Image via Lionsgate Films.]
Tags: allegiant, box office, business blitz, film flickers, movies, shailene woodley, silver screen, theaters, theo james, weekend, zootopia