All that may be changing now, because a new report suggests that TONS of advertisers are actively backing away from the show!
In all, there are more than a half dozen advertisers who have vocally, publicly stepped away from the show, even though it debuted to good ratings earlier this month on the network.
Those sponsors include statements from a Cici's Pizza representative (below):
"Cici's prides itself on being a family-friendly restaurant. We recently made a large advertising buy on cable television that spanned several networks but did not target any particular program. When we learned one of our ads was placed adjacent to controversial programming, we took immediate action to stop it."
And also a statement from The UPS Store:
"It was not our intention to advertise on the program. This specific program is [now] on our list of exclusions as well as any other potential Duggar programming."
"We made a direct response buy, which means we did not have control over where the advertisement ran. We never intended to advertise on the program or on TLC."
And here's the state of Michigan's tourism board, Pure Michigan:
"The Pure Michigan ads were not supposed to air during this program, and we were disappointed to hear that they had. We contacted TLC immediately after learning about this mistake, and have been assured no Pure Michigan ads will run on this program moving forward. The Counting On program does not meet our brand guidelines."
Add to the list Whitewave Foods which makes Silk Milk:
"We have decided to no longer advertise during this show moving forward. We are always listening to our consumers, whether it be to continuously enhance our products or carefully choose where to advertise."
Plus, there's Choice Hotels:
"We are not a sponsor or an advertiser on any TV shows or specials about the Duggars. If any ads run, it is an error of the network as our advertising agency has directed them to remove our advertising from the show."
And then there's The Mattress Firm:
"After learning that we had two ads run during the premiere of the new TLC show Jill & Jessa: Counting On, we have instructed TLC not to air any future paid units during this show."