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Kanye West's The Life Of Pablo Was A Hit… According To TIDAL! See How Many MILLIONS Of Times They Say It Was Streamed In Its First Week!

| Filed under: Music MinuteKanye WestJAY-ZBusiness Blitz

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This seems a little suspicious to us…

The Life of Pablo may not have been the critical success that Kanye West had hoped for, but according to TIDAL, it was actually a huge hit commercially!

In fact, Jay Z's company just released the numbers for Yeezus' eighth studio album on Tuesday and they claim it was streamed 250 million times in the first ten days of its release!

Related: The Life Of Pablo Could Be The Most Pirated Album Ever

To put that into perspective, Nielsen reported that Justin Bieber's most recent entry Purpose pushed 100 million in its first week… meaning Kanye was somehow able to attract 2.5x more people using TIDAL alone.

Plus, Spotify reaches 30 million users to TIDAL's 3 million, so it seems wildly impractical for The Life of Pablo to be that much more successful than its competitors.

Still, Senior Vice President of Insight at Nielsen Music David Bakula supported the reported numbers, saying:

"It's a really good number, and it's even more impressive that it's only in one place. There's a lot of services that can stream audio, but there's only place where you get this album and that's TIDAL. That's how it differentiates itself.

Kanye being outspoken and being Kanye helps get it there, but it doesn't make it without being a quality album."

We guess we'll believe what Jay and 'Ye are putting down for now… but we've got our eyes on them!

Do U think T.L.O.P. really hit the 250 million mark that quickly??

[Image via WENN.]

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