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So Bittersweet — Hugh Hefner Celebrates 90th Birthday One Day After Brother Keith's Death

| Filed under: PlayboySad SadFamilyHugh HefnerInstagram

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It's been a tough few days for Hugh Hefner.

The Playboy mogul's brother Keith passed away at 87 years old on Friday, after a long battle with cancer.

Related: Merle Haggard Passes Away On His 79th Birthday

Then, on Saturday, Hugh celebrated his 90th birthday — a feat, to be sure, but not exactly an easy one with his brother's passing.

Hef commemorated both on Instagram, and the man of few words shared poignant pics with very little else (below):

A photo posted by Hugh Hefner (@hughhefner) on Apr 8, 2016 at 5:07pm PDT

Looking forward to a night with friends and family. Thank you for the Birthday wishes 🎂A photo posted by Hugh Hefner (@hughhefner) on Apr 9, 2016 at 4:25pm PDT

Ugh. So sad!

We are feeling for Hef in this very difficult time.

[Image via Rachel Worth/WENN.]

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