Sadly, bills need to be paid!
Recently, Snapchat announced they will begin placing ads between friends' stories as a way to monetize those views. Companies — including Hollister, P&G, Verizon, and Warner Brothers — are already on board.
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Originally, ads would only appear in the media section of the messaging app, as the company is cautious of over-flooding one's feed with commercials.
However, considering the fact that they get around 10 billion video views each day, they saw an opportunity to make some dough!
According to their official statement :
"Stories today are the fastest, most personal way for Snapchatters to catch up with their friends. Starting soon, we'll begin rolling out Snap Ads between Stories. As always, we're being incredibly thoughtful about the experience — we'll run only top-notch creative, and we'll be careful about how many ads Snapchatters see. From time to time, we'll provide a skippable Snap Ad when a Snapchatter watches a string of Stories. These Snaps Ads only appear between Stories — they don't interrupt a Story you're currently watching."
Hmmm… this ain't too bad!
Industry insiders are hoping the company doesn't alienate its audience with this new change. According to Jill Sherman, SVP of social strategy at DigitasLBi:
"In a given session, I can easily sit through five friend stories, each lasting just seconds. So, an ad between each story would be media overload. I'm sure Snapchat has thought this through and will stagger ads to prevent this… Snapchat will need to hold advertisers to a level of creative that doesn't ruin the great user experience they've spent so long creating. Otherwise, they'll need to rethink this ad placement, as user-to-user stories is the bulk of their activity."
How do y'all feel about this?! SOUND OFF in the comments section (below)!
Tags: ad, audience, company, friends, hollister, official, p&038;g, snapchat, statement, tech talk, verizon, video, warner brothers