If you have any familiarity with Snapchat (think filters, doodles, and disappearing videos), then you'll definitely be able to see the issue with IG's new format. Some fans have even gone as far to dub the new update as "#Snapstagram".
Well, if the shoe fits…
Incredibly, IG's CEO Kevin Systrom essentially admitted to copying Snapchat in an interview with Tech Crunch, saying:
"… They deserve all the credit."
Umm, wait… how is replicating an app legal? How did the Silicon Valley heavyweight pull this one off?
According to Systrom, IG is simply improving and adding to Snapchat's addictive features, which is a common practice in the industry (Facebookdoes it all the time).
The CEO went on to explain:
"When you are an innovator, that's awesome. Just like Instagram deserves all the credit for bringing filters to the forefront. This isn't about who invented something. This is about a format, and how you take it to a network and put your own spin on it. Facebook invented feed, LinkedIn took on feed, Twitter took on feed, Instagram took on feed, and they all feel very different now and they serve very different purposes. But no one looks down at someone for adopting something that is so obviously great for presenting a certain type of information. Innovation happens in the Valley, and people invent formats, and that's great. And then what you see is those formats proliferate."
What an inneresting perspective. We wonder what Snapchat has to say about this industry jabber!
Despite Kevin's defense, many fans are not down with what they're calling a blatant "copy" of Snapchat.