Ever since Hulu popped on the scene, they've been one of the only streaming TV services with a free version — but that's about to change!
Over the next few days, the popular streaming service will start to notify customers that they will be eliminating their no-cost option and will instead offer members who've been using this a free trial of a paid subscription!
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Since Hulu launched back in 2007 — when they offered only free TV shows and clips — the online streaming business has changed quite a bit and as a result, the company has to make changes with their industry!
Ben Smith, the senior VP and head of experience at the company said of the decision:
"For the past couple years, we've been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers. As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy."
It was only in 2010 that Hulu launched their subscription service with a limited amount of advertising; then last fall, they introduced a higher-priced subscription for ad-free experience. Oh, and next year, they're going to launch a live TV service!
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Though the free subscribers are pretty few and far between these days, there's still a bit of hope as the company will still offer its library of free content through its distribution partners like Comcast!
Part of how they'll do this is the streaming service has struck a deal with Yahoo to launch a TV service, Yahoo View, that will still offer ad supported episodes of TV. Not only that, but View will also include the last five episode of shows eight days after they air on networks ABC, NBC, and FOX!
If you currently only have the free version and are looking to upgrade, after your free trial, you're looking at either paying $7.99 per month with ads, or you can go commercial free for $11.99 per month!
Though changes can sometimes suck, we're definitely interested to see how this change will affect Hulu and whether or not they can level the playing field with Netflix!
What do you think of the streaming service's change?!
Tags: abc, ben smith, business blitz, comcast, fox, gifs, hulu, nbc, netflix, tech talk, yahoo view