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Ryan Lochte Could Lose $10 MILLION In Endorsement Deals Over His Rio Robbery Lie!

| Filed under: Icky Icky PooZportzBusiness BlitzAd CampaignsRalph LaurenRyan LochteViolenceOlympicsSwimmingViral: News

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Things are not going swimmingly for him right now…

Ryan Lochte may have won a gold medal at the 2016 Summer Olympics, but he really captured the world's attention when he claimed that he and three of his teammates were robbed at gunpoint in Rio de Janeiro.

However, after local authorities confirmed that there actually was no mugging… Ryan finally apologized for his inappropriate behavior on Friday morning (though still didn't technically take responsibility for falsifying a police report).

Related: Authorities Recommend Indictment For Lochte & James Feigen

His privilege may be keeping him from seeing the severity of his actions right now, but we have a feeling that losing MILLIONS in endorsements may just drive the point home!

According to a Forbes estimate, the 32-year-old could say goodbye to anywhere between $5-$10 million in future wages if he loses contracts with brands like Ralph Lauren, Speedo, and Airweave due to potentially violating their morality clauses.

While the companies haven't officially cut ties with Ryan just yet, Speedo did release a statement regarding the controversy, saying:

"Speedo is a sponsor of Ryan Lochte (USA). Speedo is following the situation, and has a policy not to comment on ongoing legal investigations. We suggest you contact his team for additional information."

With that said, he'll most likely get to keep his endorsements if Brazil chooses not to file charges — so hopefully his apology doesn't get affected by that language barrier.

Let's just hope Ryan doesn't forget to cover his heart during the National Anthem in Tokyo in 2020… now THAT would be a real scandal…

Do U think Ryan deserves to lose money over his lie??

[Image via Ryan Lochte/Instagram.]

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