Let the Christmas craziness begin!
It seems that there's one toy every year that just won't stay on the shelves. And, in 2016, that must-have gift is called a Hatchimal.
Yes, Perezcious readers, it is exactly what it sounds like… a stuffed animal that hatches from an egg.
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There are five furry friends that could emerge from the packaged egg (pictured above, left to right): a Target-exclusive Bearakeet, a Penguala, a Draggle, a Walmart-exclusive Burtle, and a Toys R Us-exclusive Owlicorn.
Here's how it works.
The consumer buys the Hatchimal in the form of an egg. As time passes, the egg will start to make pecking noises because it's getting ready to hatch.
The more the kiddo plays with the egg, the faster the animal will emerge. And, the end result? Well, it sounds pretty much like a hybrid between a Tamagotchi and a Furby.
The Hatchimal progresses through life in stages, first as a baby, then as a toddler, and finally as a child. And, every time the toy begins a new stage, it sings Hatchy Birthday to itself.
The problem for parents is the popular plaything is already sold out, which is providing some added shopping stress this holiday season.
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Even Snooki is panicking! She posted her plea on Twitter last week:
The toy's parent company, Spin Master, addressed the sold-out situation on the Hatchimals website, writing:
"The consumer response to Hatchimals has been extraordinary, exceeding all expectations. Some of our first shipments have already sold out. While additional product will hit retail shelves in November, we anticipate this inventory will also sell out quickly. We have increased production and a whole new batch of Hatchimals will be ready to hatch in early 2017."
Well, we doubt that's particularly reassuring for parents, since they're most likely hoping to purchase the product before the end of the year.
What's worse is the toy — which is supposed to sell for $60 — is being flipped for insane prices on sites like Amazon and eBay.
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Individual Hatchimals are being offered for at least three times the standard retail value, while sets including every type of the furry friends are listed for over a THOUSAND big ones.
However, Spin Master does NOT approve of third-party retailers taking advantage of parents' desperation for the trendy toy, adding:
"This is a special season and we don't want anyone to be disappointed, nor do we support inflated prices from non-authorized resellers. We are working on creative solutions to help kids and their parents withstand the wait. In the interim, some retailers are developing pre-sale and/or rain-check programs for redemption in January. We will continue to update with program details as they become available."
At least they're trying!
Are U interested in picking up a Hatchimal for your little one this holiday season?!
[Image via Hatchimals, Derrick Salters/WENN.]
Tags: business blitz, celeb kidz, hatchimals, holidaze, perezcious parenting, snooki, spin master, stuff 4 kidz, target, toys, toys r us, walmart