In its place, Split — a sleeper hit directed by M. Night Shyamalan — came in first for the second straight weekend, taking in $26.3 million over the last three days and rising up to a two-week domestic total of about $78 million.
From a financial standpoint, A Dog's Purpose cost just $22 million to make, so it's still on track to get its money back and the financials are good — but the social damage done to what should have been a very popular, family-friendly feature film, cannot be understated.
Nevertheless, Universal domestic distribution chief Nick Carpou, citing the demographics (56% female viewers) and the high number of families that bought tickets, believes the film will end up doing just fine over the next few weeks:
"I'm very optimistic about [A Dog's Purpose] playing for weeks and weeks, especially in heartland and smaller markets."
We'll see about that!
And as for other new releases, the only big news to report is Resident Evil: The Final Chapter, which came in fourth at the box office (Hidden Figures stuck around — again — in third), and took in about $13.8 million from just over 3,000 theaters.
What do U think, Perezcious readers — did you see A Dog's Purpose or any other film this weekend?? Will U ever be going to see A Dog's Purpose??