These are the kind of ratings that make TV execs send robots back in time to terminate people.
Arnold Schwarzenegger's New Celebrity Apprentice has consistently seen awful ratings compared to the show's heyday. But Monday's season finale was an all-time low.
(We bet you didn't even know the finale was last night, or the winner Matt Iseman is the host of American Ninja Warrior! Ha!)
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Only about 3.4 million viewers saw the new Celeb Apprentice winner named, making it dead last among the big four networks.
Obviously this is music to Donald Trump's ears; the President has been publicly displaying his schadenfreude at Schwarzenegger's failure from the start.
But is it Arnold's fault? Or is The Donald himself responsible for the ratings tanking??
While Trump may enjoy the notion that he's so much better at the job than Schwarzenegger (and let's face it, the Predator star really isn't as big a personality as the IRL predator), the ratings have been terrible the entire season.
So maybe it's not that everyone tuned in to episode one and found it unacceptable. Maybe something happened IN BETWEEN seasons that left a bad taste in everyone's mouth.
Like, for instance, the previous host and producer spewing hateful rhetoric during the election??
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Interestingly, despite his falling out with NBC, Trump's name still graces the show with an Executive Producer title, a hands off role that Forbes estimates nets the POTUS about $7 million.
It could just be that the American people are staying away from all things related to and directly benefitting Trump? We mean, we know that's true about Trump's other brands — people are boycotting his hotels, models, and probably steaks (we mean, did anyone eat them in the first place?).
So you tell us, Perezcious readers — did you stop watching the show because of Schwarzenegger? Or because of Trump??
[Image via NBC.]
Tags: arnold schwarzenegger, business blitz, celebrity apprentice, celebrity feuds, donald trump, play with perez, politik, polls, reality tv