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Target FINALLY Delivers A Body Positive Swimsuit Campaign Celebrating Cellulite & All!

| Filed under: Photoshop AwardzAd CampaignsTargetBikini

Check out the ads HERE!

Fucking finally!

Target has been at the center of many scandals surrounding their retouched campaigns, but this time, they're making headlines for a new reason.

The major retailer has debuted their Spring swimsuit collection, and they're actually featuring models who haven't been Photoshopped to look like they're missing body parts.

Related: The First Victoria Beckham x Target Ad Is HERE!

In fact, the women's bodies look very real — cellulite and stretch marks included!! This is huge for the company (which once edited out a model's crotch to make it appear like she had a thigh gap). Smh.

Anyway, we're just happy to see Target take some steps to being more body-inclusive! And hopefully, this is just the start.

You can shop the line HERE and ch-ch-check out more of the ads in the gallery (above)!

Thoughts??

[Image via Target.]

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