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Swimwear Designer Says Some Fucked Up Things About Amy Schumer's Bikini Body — But The Internet Has Amy's Back

| Filed under: Icky Icky PooBusiness BlitzInStyleBikiniBodyBullyingInstagramAmy Schumer

Amy Schumer gets insulted by swimwear company.

This is how you lose business! Congrats, lady!

Dana Duggan, the owner of South Shore Swimwear, showed her true colors when she insulted Amy Schumer's new InStyle magazine cover, in which the comedian appears in a sexy plunging one-piece while floating in water.

Related: Amy Gets Real About Her Sex Life

Actually (and stupidly) commenting from her company's Instagram handle, she wrote:

"Come on now! You could not find anyone better for this cover? Not everyone should be in a swimsuit"

She added a vomit emoji at the end. So classy.

Other people quickly challenged her crass comment, remarking on her blatant negativity:

"not everyone should be in a swimsuit?! Swimwear is not just for women who are a size 2! She is a real woman with a real body. Bravo to @instylemagazine for showcasing her. She looks beautiful 🙌"

"not everyone should be in a swimsuit?! Explain this for me please. As a swimwear retailer do you turn away customers because they don't belong in swimsuits?"

"you are entitled to your opinion, I never said you weren't. But that doesn't mean you are right! "Some people just don't belong in a swimsuit???" I guess when I say I feel sorry for you, I also mean I feel sorry for you having some person or event in your life that made you think your self worth is based on your size, and if you aren't perfect that you should hide or not participate in everyday events. We have the freedom of speech in America, true, but I don't think our forefathers realized they needed an asterisk adding *even though you can speak freely, that doesn't always mean you should. Doing so could result in you looking like a shallow idiot."

"that's your business decision and I'm sure it's working out for you. But does with your previous comments and the use of the [vomit] emoji, are you saying that overweight people shouldn't swim? It sends a bad message."

"is this really the brand you wish to portray? Your target demographic is women. And even though you may not cater to a plus size market, your market more than likely still will not support you if you continue to publish shameful opinions. Freedom of speech at the risk of sacrificing your brand? Your choice, hun."

Seriously though, wouldn't a swimwear brand want to cater to women of all sizes? It's just good business sense. More people buying your shit = more $$$!

Well, Dana maybe isn't the most astute businesswoman. She came out guns blazing when she saw the remarks against her, saying

"I am not fat shaming anyone. She is a self proclaimed Cabbage Patch Kid. She fat shames herself in her comedy routine."

Hoo boy. Isn't it fascinating when people are completely not self aware???

But the hole Dana dug for herself only got bigger when she spoke to Huffington Post and said:

"I appreciate the free press. It's called freedom of speech. I can have my opinion, and you can have yours. I'm tired of the media and publications trying to push the fat agenda. It's not healthy, and it's not pretty. What is wrong with featuring healthy and fit cover models?"

She also doubled down to Yahoo Style:

"I'm not fat-shaming anyone. I'm not anti-inclusivity or anti–plus size. All I said was not everyone should be in a swimsuit on the cover of a magazine. I don't think it was an attractive photo."

Sigh.

On Friday, seemingly having learned from her mistake, she posted this comment to her company's Facebook page:

"As the Owner of South Shore Swimwear, I apologize to anyone I may have offended with my comments on the In Style Instagram account or elsewhere. I never intended to hurt anyone or sound as if I was fat-shaming anyone. I was misquoted by Jamie Feldman of the Huffington Post. I never called Amy Schumer a pig nor did I say she was fat. I regret my comments and have received many threatening and hate-filled messages. I have also received many messages of love and support which mean a lot to me. Thank you to my friends, family and clients who have stood by me. I have learned from this experience and will aim to be kinder and more inclusive in both my personal and professional life."

Okay, good. We thought she'd just keep doubling down forever.

We're actually really glad she issued this apology, because she was making herself and her company look really bad.

Note to other business owners: If you're going to insult someone, don't do it from your brand's account! Also, be a better person, okay???

[Image via InStyle Magazine.]

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