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United CEO Says He Felt ‘Shame’ Watching Viral Video Of Bloodied Passenger In New Apology

| Filed under: ViolenceTravelControversy

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In another effort to fight the backlash and outrage over the viral video of a man being dragged off a United Airlines' plane, CEO Oscar Munoz sat down for an interview with ABC News to share his "shame" over the situation.

As a little refresher, it wasn't until Tuesday afternoon that the CEO issued an apology after Dr. David Dao was violently removed from his seat on the Sunday flight. Prior to his latest statement, Oscar hardly sounded remorseful about having to "re-accomodate" the passenger.

Video: Jimmy Kimmel Introduces United's New Slogan & Spoof Safety Video

Well, it sounds like he's had a change of heart, and wanted to share that during his first interview since the outrage. Explaining his reaction to the viral video, he stated:

"It's not so much what I thought, it's what I felt. Probably the word shame comes to mind. As I think about our business and our people, the first thing I think is important to say is to apologize to Dr. Dao, his family, the passengers on that flight, our customers, our employees. That is not who our family at United is. You saw us at a bad moment. This can never will never happen again on a United Airlines flight. That's my premise and that's my promise."

Munoz also owns up to his initial statement completely falling short considering what happened on that flight:

"I think my first reaction to most issues is to get the facts and circumstances. My initial words fell short of truly expressing what we were feeling, and that's something that I've learned from. The expression of apology and specific to the folks I mentioned before is an important part of a conversation like this because again, that shame and embarrassment was pretty palpable for me and for a lot of our family."

Additionally, he plans on changing procedures:

"We are not going to put a law enforcement official onto a plane to take them off … to remove a booked, paid, seated passenger; we can't do that."

The controversial CEO also places no blame on David, despite previously referring to him as "belligerent":

"He was a paying passenger sitting on our aircraft. No one should be treated that way."

Munoz has yet to get in touch with Dr. Dao directly, but as we previously reported, the 69-year-old has already hired two prominent Chicago lawyers to presumably take United Airlines to court!

You can watch the rest of the interview (below) to get his thoughts on "common sense" and what can be done about situations like these in the future:

[Image via ABC.]

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