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Instagram Comes HARD For Snapchat With New Face Filters

| Filed under: Business BlitzInstagramSnapchat

Instagram is killing Snapchat slowly.

Instagram is fucking ruthless.

The social media giant has been on a mission to knee-cap Snapchat — unveiling its own Stories — and it's just now gotten even closer to finishing it off!

Related: Twitter Is Trying Real Hard To Be Snapchat

It was unveiled Tuesday that Instagram will now have face filters — yep, basically Snapchat's bread and butter and what makes it so unique. Not anymore though!

A statement on the official Instagram blog read:

"Today, we're introducing face filters in the camera, an easy way to turn an ordinary selfie into something fun and entertaining. Whether you're sitting on the couch at home or you're out and about, you can use face filters to express yourself and have playful conversations with friends.

"From math equations swirling around your head to furry koala ears that move and twitch, you can transform into a variety of characters that make you smile or laugh. To see our initial set of eight face filters, simply open the camera and tap the new face icon in the bottom right corner."

They're also introducing a new camera tool that allows you to play videos backwards:

"You can make videos that play in reverse with "Rewind," a new camera format next to "Boomerang" and "Hands-Free." Drop a microphone and watch it fly up into your hand. Capture a fountain in motion and share a rewind of the water floating back up. Experiment with some magic tricks of your own and defy the laws of physics wherever you are."

Fun!

Bye-bye, Snapchat! It's been real!

[Image via Instagram.]

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