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When You Can't Sell Concerts…

Filed under: Avril Lavigne > Canadialand > Fashion Smashion

wenn1682647.jpg

The Kohl Corp (who????) must be in the crapper, because they've resorted to teaming up with April Lavigne to launch her own "rocker" inspired clothing line to come out this July.

April's line will be called Abbey Dawn, and it will be aimed towards the tween market.

You know, cuz she's such a great role model!

The brand will be introduced this summer for back-to-school shoppers, and will feature new collections every 60 days.

The clothes are set to be designed to Avril's taste. In other words: she's not designing that shit herself!

They will include "a lot of hot pinks and blacks and stars and purple and zebra," says Lavigne. "Basically, everything I wear. I have a very particular style. I actually am the designer. What's really important to me is that everything fits well and is well-made, so I try everything on and approve it all. I want it to be available to a lot of girls, and I want it to be affordable."

Liar liar pants on fire!

The line is expected to retail from $24 to $48 and will also include jewelry and other items to be added later on.

Will they be giving away free Avril concert tix when you purchase some of her clothes???

They should!

[Image via WENN.]

186 comments to “When You Can't Sell Concerts…”

More comments: « 1 [2]

  1. dramaqueen82 says – reply to this


    101

    Re: Avril Lavigne – LMAO…like, totally hardcore rock on.

  2. -_- says – reply to this


    102

    LMAO she'll just 'choose' the final design and ask for some changes and call herself a designer. That's exactly how her music career and that graphic novel thing have been like, taking other ppl's credit.

  3. k says – reply to this


    103

    you look like a fucking 14 year old
    except even 14 year olds with style know that "a lot of hot pinks and blacks and stars and purple and zebra" is not in style!
    please, get a stylist. no one likes you

  4. deneil says – reply to this


    104

    is that sarah mclaughlin in the back?

  5. k says – reply to this


    105

    Re: PEREZ IS SUCH A LOSER AND WILL BE FORGOTTEN IN 2 YEARS

    ummm i hope you get arrested? and learn the difference between you're and you're

  6. k says – reply to this


    106

    your

    now i look like an idiot
    which i am

  7. Jen says – reply to this


    107

    I thought that was Sarah Mclachlan too…. funny, we're not even looking at Avril, we're checking out other things!

  8. AVriLs a Poser Whore says – reply to this


    108

    ugh i hate her ass and her a style icon
    HAHAHAHAHA
    hate her style

  9. george says – reply to this


    109

    I must say, its..Kohl's corp. its department stores. my mom works at one.anyway, There stock's actually doing fairly well at the moment…I don't know why they'd choose avril, but I think she's just the type of person they use.

  10. dramaqueen82 says – reply to this


    110

    I just saw a clip about this on the news. Apparently the line will be out in July, and according to Kohls, it will feature "Feminine sophistication and rock-n-roll attitude"….

  11. japanda says – reply to this


    111

    ummm, sweetie, just because you try something on and approve of it prior to it mass release doesn't mean you are the designer…

  12. Darnell says – reply to this


    112

    She's not a tween role model anymore and should update her image to reflect that. And who gives a shit about this when Patrick Swayze has cancer..

  13. angela says – reply to this


    113

    is that sarah maclachlan in the background? wtf is she doing with bratty avril???

  14. Save the Pandas says – reply to this


    114

    "hot pinks and blacks and stars and purple and zebra"? Souns like your cup of tea Perez:P

  15. Chelsea says – reply to this


    115

    Hillary dillery dock
    My hand ran up Bill's cock
    The nob struck one, and then he Cummed
    \Hillary dillery dock!

  16. Chelsea says – reply to this


    116

    Hillary dillery dock
    My hand ran up Bill's cock
    The nob struck one, and then he Cummed
    \Hillary dillery dock!

  17. skank says – reply to this


    117

    gross

  18. Samantha says – reply to this


    118

    who in the hell is april?

  19. wonder_whatsnext says – reply to this


    119

    First it's Avril, not April. Second Kohl's is not a "low end" department store. Vera Wang has a line there. It's more of a generic Macy's. Walmart is a low end store!! Third I have tickets to see Avril in Tampa, Fl next month. I also am a fan of Sum 41. Really don't you have anything better to do than diss other people? Is your self esteem that low?

  20. peteloefflerrocks says – reply to this


    120

    At least when you say the name Avril Lavigne people automatically know who you're talking about. Perez Hilton on the other hand…..I have no freakin idea who this guy is. I came across this site by mistake. So tell me, who is this fag?

  21. Obama bin Laden says – reply to this


    121

    That's soooo "punk" to sell a line of clothes at Kohls! You go Avril! Now the question is whose designs is she going to rip off for this one?

  22. ashleigh says – reply to this


    122

    hell no!!! i wouldnt be caught dead wearing her clothes!!! and didnt she tell her fans to get a life the last time they wore her clothes??

  23. Stephanie says – reply to this


    123

    OMG is that Sara McLachlan in the background??? I think so! She is Canadian too… Can't believe Perez didn't comment on that…

  24. merecedes says – reply to this


    124

    As an educated Canadian I am really tired of you talking so negatively towards Avril. I think it is time to direct your hatred towards someone else because it is getting old very fast and if you feel that is newsworthy than I am sad to say I ever looked at your site. Though I must say you are giving free advertising to Avril, negative or not.

  25. shouny says – reply to this


    125

    uh… I studied fashion design and Avril is not a designer!! haha
    She's trying so hard to be a singer and now she calls herself a designer? I'm sure she can't even make the difference between jean and denim… I HATE Avril!!!

  26. equalizer says – reply to this


    126

    why don,t you just get off her back and stick to nwhat you do best on your kneesmmm good swallow

  27. Bizz says – reply to this


    127

    Hey Perez, I must agree with a post below….Kohl's is currently one of the top grossing retailers in the country and is growing at a fast rate than any other retailer….the Simply Vera, Vera Wang launch was incredibly successful. Kohl's also exclusively carries the Food Network products, Candies (Hayden Pantierre is the new Candies girl), the Ralph Lauren Brand- Chaps, and many many others. Avril should be happy to have a line with Kohl's- and I guarantee you this deal was sealed FAR before her poor ticket sales. Kohl's serves the middle market…they are not a discount retailer, nor a high end retailer, they serve the regular American family. Make sure you do your homework before dogging great companies!!

  28. Nicole says – reply to this


    128

    Re: Bizz – Totally - you said it perfectly. Get your facts correct Perez. You made a comment in an earlier post about knowing for sure before you put something in print (the Britney rape thing). Follow your own advice.

  29. N says – reply to this


    129

    Perez, do you remember a few weeks ago when you your background was made from Hayden Panettiere's Candies' ad? Well guess what, Candies' is sold exclusively at Kohl's…do your research.

    I agree, Avril isn't the best spokesperson they could've chosen, but hey, as other people have mentioned, they have a lot more lines from Vera Wang, Dana Buchman, Tony Hawk, Daisy Fuentes, etc…

  30. mkg says – reply to this


    130

    FYI, Abbey Dawn is the pseudonym that Avril goes under when she's on tour..I worked at a spa that she went to in Ottawa and that's the name she booked her appointment under. !

  31. cltsprncss says – reply to this


    131

    Well, Kohl's is not a crappy store - it is a National department store. It is not old ladyish. It has several different departments - Misses, Womens, Children, Men, Toys, Housewares, a huge Shoe department, and a Juniors department. Juniors would probably be where you would find Avril's new line. The Juniors department is trendy and has some great clothing. Kohl's is in line with major department stores but is at a much more affordable level for middle-class America. There are already skulls and stars, and purple and black all over the department so her clothes will probably blend right in with the rest. Regardless of what everyone thinks of her music career, hooking up with Kohl's is a very shrewd business decision on her part. Like someone said earlier, Kohl's carries Liz Claiborne and Vera Wang, also Polo and other lines created just for them by many designers.

    She will do well despite the crappy comments from everyone here and Perez!

  32. LizzieHead says – reply to this


    132

    Kohl's is very similar to JC Pennys, like a 1/2 step down from it, ie Shiteous clothes @ a bargain price, perfect for Avril!

  33. Krystel says – reply to this


    133

    umm, is that Sarah Mclachlan in the background?

  34. gossipgrl says – reply to this


    134

    Yuck Yuck! Who cares? Fuck her and her 10 commandments.

  35. Cat says – reply to this


    135

    ok the april thing is just dumb, do you really need to make her any more innoing

  36. me says – reply to this


    136

    i work at kohls… and i can tell you right now nobody's gonnna buy anything from avril, it will be on clearance after a month

  37. F-ING IDIOTS says – reply to this


    137

    AVRIL IS FRENCH FOR APRIL, MORONS!!

    HER NAME IS APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL APRIL

    ALSO: FIRST!

  38. Snoodle says – reply to this


    138

    Abbey Dawn? Abbey Dawn….Abadon! Hmf, perhaps John Barrowman can rush in and send it back to hell…..:p

  39. canada says – reply to this


    139

    Is that Sarah Mcglauclin behind her? Cant spell her last name but u get the point

  40. FB says – reply to this


    140

    Does anyone else notice Sarah Mchlocen.. however you spell her name.. in the background!!

  41. lol says – reply to this


    141

    you're such a fucking idiot. most of her shows are sold out or nearly sold out. you bitch and moan if you read something about britney that you know is false and you're *appaulled* because you only want to read true facts. so why are you writing false facts???? asshole. get a life. and a real career.

  42. fuck perez says – reply to this


    142

    do you hate her because she keeps her personal life private and is more driven to have a successful career? because she hasn't been to rehab or gotten arrested or shown her crotch to the paps? i guess you only root for failures. she wants to be known for her work instead of her personal life. you should admire that. any normal person should admire that. it's refreshing to see someone in hollywood that is still in one piece and is still driven to work instead of party and be known for it. she doesn't think she's above the law like every other celebrity and that's why you don't hear about her. she's a normal person. she doesn't care about the celebrity status. sure she comes off cocky sometimes but she's also confident and maybe that's why she has been able to sell over 30 million albums worldwide. think about it. what does paris hilton do again?

  43. Jackson says – reply to this


    143

    It's Kohl's Corporation based out of the suburbs of milwaukee!!! Midwest whaaaaat!

  44. TINA says – reply to this


    144

    WHAT A DUMB CUNT!!!
    I REMEMBER WHEN SHE FIRST STARTED OUT SHE SAID IN AN INTERVIEW THAT 'SHE HATES WHEN SHE SHE'S PEOPLE OUT ON THE STREET COPYING HER STYLE"
    SORRY TWAT, BUT YOU'RE STYLE IS STRAIGHT OUTTA HOT TOPIC AND REAL PUNKS STARTED IN LATE 70'S.

  45. GoodCharlotte_FREAK27 says – reply to this


    145

    EW!!! AVRIL IS A FUCKNIG POSER!!!! DIE AVRIL DIE!!!!!!!!

  46. A says – reply to this


    146

    Excuse me…

    Kohl's department stores were started in Milwaukee, WI in 1962 by the Kohl family. One of our senators, Herb Kohl, is a member of said family. The franchise also included Kohl's grocery stores, which were also a pretty big part of Milwaukee and Wisconsin until their unfourtunate closings a few years ago.

    So, GET IT RIGHT.

  47. HMPF says – reply to this


    147

    OK! For starters…TWEENS are in MIDDLE SCHOOL…most MIDDLE SCHOOLS require their students to wear UNIFORMS…WTF?! This bitch is a fucking desperate whore…she keeps fucking up…she is begin to be on E True! Fucking blond idiot!

  48. Jamie says – reply to this


    148

    Grrreeeaaaattt….I work at Kohl's…now I am probably going to have to see her picture everday at work because it will either be on the tags or there will be a huge poster in the juniors section like there is for Fergie ugh!

  49. bowowowow says – reply to this


    149

    im not all avril hoohaw…but can we agree that she may actually be a more decent role model than most celebrities in her age group…we never see her drunk or on drugs???? so wouldnt the tween market benefit from using her as a role model???

  50. Air Jordon says – reply to this


    150

    Perez, I love Avril Lavigne, Avril has been successful because she strikes a chord with millions of people.
    Avril was the Best Selling Female Artist in the World in 2007, According to WorldWideAlbums. net

  51. Maple Leaf says – reply to this


    151

    What do you mean she's not a role model? You mean because she didn't get pregnant at 16? End up in rehab or jail? Leave her panties at home? What are you talking about? She's a talented girl and I really don't know why you keep putting her down. Is it because she ruffled your feathers and dosen't suck up to you? Is that it?

  52. Wurzeln says – reply to this


    152

    Yeah… All the Punk rockers I know buy thier clothes at Kohls and OMG…. HOT PINK and Zebra?? SHE CAM UP WITH THAT?! Holy shit… What a trend setter. I bet shes the one who also came up with spiked belts too. Real punk rockers would piss all over her face. (then lick it off)

  53. keely smith says – reply to this


    153

    stop being such a lil bitch and give the girl some cred…its for lil girls!!! who the fuck cares…you don't have to wear it.

  54. alrmw23 says – reply to this


    154

    How is Avril such a bad example. You rarely see her acting out. She is rarely in the tabloids. When she comes home to Napanee she never creates a scene so that all neighbourhoods find out she is in town. As far as I can tell she is not a drug addict. For the most part she minds her business and any0one that says she is talentless has obviously never seen her in concert. She rocks on stage and I have my ticket.

    Funny she sold out in minutes here in Kingston, which is 20 minutes from her hometown and if she was sucha goof no one would go here cuz half the population knows her or had a friend go to school with her.

    I like people that talk without knowing. Perez your are fugly and hope it makes you feel better to pick on people cuz god knows with a face like yours, people must of made fun of you all your life.

  55. Simple plans BIGGEST fan says – reply to this


    155

    don't buy it! its a scam!

  56. duh says – reply to this


    156

    I find it humerous that you don't know what Kohl's is, considering that you had the Candies ad (with the chick from Heroes)as your backround and as it said on your page…CANDIES IS SOLD ONLY AT KOHLS! Pay attention to your own site….You might learn something!

  57. Q says – reply to this


    157

    Hey, is it just me, or is that Sarah McLaughlin laughing at Avril in the background? :)

  58. Mindy says – reply to this


    158

    Oh, you're seriously missing out if you've never heard of Kohl's!

  59. Michelle says – reply to this


    159

    OMFG!!!! i cant wait for her clothing line to come out…..!!!!!! :O i love her soooo much

  60. lava says – reply to this


    160

    who hasnt' heard of kohls? perez! c'mon now….

  61. scott crouch says – reply to this


    161

    leave her alone. your such and ass hole. she didnt even do anything. and if you didnt see the forbes 20 most rich wimen in music she was number 12 with 12 mill alot more than you make.

  62. jessalyn says – reply to this


    162

    despite how much I hate the bitch, you've really got to stop calling her April. What the fuck is up with that??

  63. aida says – reply to this


    163

    hi perez! I just wanna say that that is Sarah Mclaughlin (way better singer/songwriter from canada than avril) in the pic behind avril.

  64. boredomekills says – reply to this


    164

    Is this the same Avril that got all pissed off because her fans were "bitting her necktie" style??? And now she wants girls to dress like her?….she's so lame. Anything for a little publicity I guess.

  65. f.a.w.n says – reply to this


    165

    I COULD ONLY SEE CONFUSED TREND FOLLOWING NO MINDED 12 YEAR OLDS FASHIONING THIS CLOTHING LINE GONE TERRIBLY WRONG WRONG WRONG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  66. kohlsrocks says – reply to this


    166

    Kohl's is up and coming. It's the next Target really. How did you not know that Perez? They have trendier stuff than Wal-Mart or even Mervyn's/JC Penney. Not old-lady like in any way for whoever said that. Get with the program people (Perez). If you're looking for something that everybody isn't already wearing, check it out. It's still pretty under the radar.

  67. APRIL SHOWERS says – reply to this


    167

    Um…who is April Lavigne?

  68. kls says – reply to this


    168

    well ill deffo be buying them
    cant wait!

  69. Ih8Perez says – reply to this


    169

    FUCK YOU PEREZ!
    yeah. dont go mentioning WHO shes desinging it with [may i mention OMG GWEN STEFANI THE ONE YOU LOVE & MORE.]
    AND her clothes are going to be good fitted , which i mention will NOT fit your FAT BODY.

    and people hate others because they're jealous. and you're jealous of avril. you know it. shes selling her tickets AMAZINGLY. her clothing line is going to KICK ASS! and shes in EVERYTHING right now. dont be sad and mad and jealous because nothings going for you. you're a fat gay who can't get anyone. you just have a lame site. and you throw your 'partys' which no one shows up too. why dont you mention that?! huh?! instead of attacking other celebs who are doing amazing. you cant even sell $5 tickets to your "partys"

    WAY TO GO, FAT HOMO!

  70. Becca says – reply to this


    170

    april?? umm kay you mean avril?
    either way she sucks both ways. haha

  71. Christine says – reply to this


    171

    UGH! I HATE HER! DIE ALREADY!!! NO ONE FUCKING CARES ANYMORE!
    Your music sucks! your style sucks! you're ugly!

  72. Lili says – reply to this


    172

    She's amazing

    saf…you suck

  73. awsesome person says – reply to this


    173

    I think that everyone is just jealous of Canadians and their awesomeness, therefore their jealous of Avril, and responding to some one, we are not eskimoe's, if we were, we would live in igloos, guess what, we live in houses, i know its hard for u to understand, but get over it.

  74. alrmw23 says – reply to this


    174

    Hahaha. I used to work in a call centre and an American that learned I was in canada, asked me what do we do here for fun in Canada. My reply "Mostly the same as you in the US, go to bars, dance, drink, go shopping at the mall, go to concerts, normal stuff". His reply "What, you guys have malls and dance bars up there"….No shit Sherlock. Another instance, same call centre someone asked me (once they found out I live in Canada) asked me if I knew John in Toronto….Yes clearly our population in Canada is 10 and ther is only one John and he lives in Toronto……..Hahaha, never ceases to amuze me that we know alot about the US and the rest of the world but a good chunk of Americans only know about the US.

    But yea, Avril rocks, I love her, I am proud of her and at least our celebs from Canada do not run arround with no panties and smoking crack on youtube.

    I will buy her clothes and I have a ticket for her concert. Avril is my idol. I have seen her in concert 3 tiomes and she is amazing.

  75. INGY Q BINGLEBOP says – reply to this


    175

    AVRIL IS SUCH A HAS BEEN NOW. I WOULDN'T EVEN LICK HER FEET.

  76. karen says – reply to this


    176

    Perez…come on now you know what Kohls is…

  77. Simple plans BIGGEST fan says – reply to this


    177

    shit-faced bitch

  78. alrmw23 says – reply to this


    178

    She is so amazing that I would go gay for her and lick her twat :)

    Avril that said she did not like the neck tie copiers was like 16,she is 23 now. I know my outlook on things have changed form 16 to 23.

    Plus, most celebs that design don't wear their own clothes. They design it according to their style, but it dosn't mean it's all they will wear.

  79. nadka says – reply to this


    179

    ha ha, I AM THE DESIGNER…ha ha. IF your design is as good as your songwriting, it will be utter shite. design by theft ha ha god, loves you avril, YOU ARE GOD!

  80. Avrilacious says – reply to this


    180

    Avril is fuckin Beautiful

    I have to catch my breath everytime I look at that picture, she is stunning in it. I am not big on the stripes and pink, but for some reasopn, on her it is Avrilicious.

    I'd make my girlfriend wear her stuff if she could be as hot as Avril…..

    MMMMmmmmmm drooling as I type.

  81. kidkeila says – reply to this


    181

    avril is french for april. so, he did get her name right

  82. sarah says – reply to this


    182

    i used to love her, but she should know that

    YOUR SHIRT IS NOT SUPPOSED TO MATCH YOUR HAIR.

  83. illiana says – reply to this


    183

    AVRIL ROCKS!!!!!!!
    PEREZ = GAY SHIT LOOOSER

  84. iloveAVRIL says – reply to this


    184

    i dont like that shirt on HER. but its still cute. anyways i love her style.so im pretty excited for the new clothing line ;D

  85. r says – reply to this


    185

    this is SO typical.
    a singer that becomes a designer/actress/model.
    whats next,write a book?
    her clothes are typical too.
    zebra,stripes,stars,hearts.

    c'mon avril,lets do something original for a change

  86. emo one 10 says – reply to this


    186

    Omg. Wen I 1st heard her music I was lik ”that is so hot I need to but the disc” but a bit after I heard all her songs I said 'lame, lame, lame, this music suks, and now she's designing clothes, I really don't think they'll sell at all. Barely anyone will buy the clothes. They'll probably sell like fake shit

More comments: « 1 [2]