Get Off 'Er Ass
Filed under: Fashion Smashion > Legal Matters
Juicy Couture filed a lawsuit in Manhattan on Tuesday against Victoria's Secret for 'stealing' Juicy's idea of slapping a brand name on the backsides of sweatpants.
You know, cuz that's SUCH an original idea!
"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the Federal suit.
Juicy's also claiming that Victoria's Secret's practice of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones totally bites off the success of Juicy's Sweet Shoppe packaging.
Guess when money is at stake (i.e. the shopping dollars of the lovely young ladies), copying is NOT viewed as the ultimate form of flattery!
Whose side are U on, ladies???
Posted: April 30, 2008 at 11:27 am
JUICY…babY!
hmmm i like juicy clothes better then v.s. butttt
this is stupid, i own like three pairs of JEANS with the label "VON DUTCH" on the bum….
VICTORIA'S SECRET!!! Juicy is OVERPRICED.
JUICY
victorias secret is justa cheap version ofjuicy why would u buy it.
definitely juciy, I've noticed the similarities between the two, and I know I saw the designs at juicy first, even the hand bags at vs with the beauty products inside are almost exact replicas of juicy's
i love juicy.
i worked for v.s.
and they barely make there sales.
VICTORIA'S SECRET. juicy couture's nothingg.
I'm a JUICY GIRL!!!! VS is lame and falls apart!
i'm just surprised that in 2008 women are still shelling out cash and wasting time keeping up with crap trends while they still earn 1/3 less than men.
I'm not taking sides…I don't wear words on my butt…just clothes that feel good and fit right…
VICTORIA SECRET…..I love me some JUICY but they are overpriced, Pink (VS) has created affordable and cute sweatpants, shorts, and bathing suit that delivers the same satisfaction. A pair of sweat pants from Juicy = $90.00, Pink (VS) = $26.50…Pink is just as cute…..
TEAM VICTORIA SECRET (PINK)
In this economy girls gotta go with PINK!
juicy is soooooo high school. no one wears the full jumpsuit anymore. they did do it first though.
juicy couture is retarded. i have some phoenix suns shorts that say "the suns" across the butt.
are they gonna sue the suns, too?
Juicy!!!
who really cares???
i think it's stupid to file for that.
i mean, the cacemen could of done it first, but do you see THEM filing a lawsuit?
no.
(PS victoria's secret it better than juicy). period.
vs all the way….
they are wayyy more affordable!!
none they're both horrible brands
If they are going to sue V.S., they are going to have to sue alot more clothing company's because there are alot more lines that have words on the backside.
I'm in my mid 30's, and back in highschool in the EIGHTIES, we were putting our names and school logos on our sweatpant asses for Powderpuff. I know a ton of schools that did that. I like ya, Juicy, but your idea IS NOT ORIGINAL. Give it a rest.
As for the names on the asses now-a-days, I think it's disgusting. I would NEVER let my tween and teenage daughters wear that crap, nor would I. It has always amazed me that I see 5 year old girls with the word "HOTT" across their butts. That is like an open invitation for pedophiles! What mother in their right mind wants people looking at their child's backsides? AGGRIVATES ME TO NO END.
Are you kidding me? It's expensive because it's COUTURE. They make jeans and dresses that are expensive too because they are made well and higher end. Juicy should make this suit if they feel they're being taken advantage of, but I love both lines.
Juicy sucks, Victoria Secret rocks! What a stupid lawsuit.
maybe they will sue my highschool too cause they have been righting our school's name on the ass of pants for over ten years. maybe the company that makes them should sue juicy?
Everyone knows that Juicy is the quality brand and Victoria's Secret is the knock off.
wow.. who still wears juicy shiz anyway?
VS all the way baby!!!!!!!
JUICY all the way!
juicy can shove it
like they really invented the writing on the ass thing
come on
sue happy losers
HELLO PPL WHO ALL THINK JUICY IS THE ORIGINAL ONE WAKE UP ITS NOT SCHOOLS HAD IT ONE THEIR BUTT WAY BEFORE…..WHO CARES ANYWAY I LIKE BOTH BRANDS EVERYONE STEALS IDEAS FROM EVERYONE ANYWAY…PS GET OFF YOUR HIGH HORSE TO THOSE WHO THINK IF ITS NOT A NAME BRAND IT MUST BE BAD
This looks like a suit to make Juicy seem relevant again despite the fact that they are so o-v-a-h. Besides, putting a brand name across the ass has been done for years by schools and universities, not to mention BUM Equipment in the 80s.
VS!!
Victoria Secret! It's more affordable so all girls can buy it! Although I don't wear logos on my butt….
Team Victoria's Secret!!
RE:
To the mom who thinks she is cool wearing Juicy sweats with her 8 year old daughter, you may think you look awesome, but everyone is laughing at your ass with a big 'ol word across it! BWWAAA HAAAA HAAA!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Victorias Secret! juicy falls apart, waste of money - must need money if they are suing VS
VS…cuter, cheaper and not ghetto!
victorias secret…hands down… people need to stop thinking everything is "copying" get over it, that shit isn't original i could think of that and i'm probably the least creative person on the planet give it up juicy no normal person can afford your shit anyway at least vs makes it so regular people can buy it
VICTORIA SECRET!!!
Re: Jen – I TOTALLY AGREE. THEY PICKED THE WRONG MODEL TO SHOW OFF PANTS THAT SAY "JUICY" ON THE ASS. WHY DOES EVERYONE INSIST ON USING COOKIE CUTTER SKINNY BLONDES TO MODEL EVERYTHING. WHEN I SEE ADS BY REAL WOMEN, HONESTLY, I PAY MORE ATTENTION. LIKE QUEEN LATIFAH, WHEN I SEE HER, I IMMEDIATELY CAN RELATE CUZ SHE LOOKS LIKE THE EVERYDAY WOMAN LIKE ME. SHES BEAUTIFUL TO ME CUZ SHES REAL. WHEN YOU SEE SUPER DUPER HOT MODELS LIKE VICTORIA SECRET, YOU IMMEDIATELY FEEL LIKE YOU CANT RELATE CUZ THERES NO WAY YOU CAN LIVE UP TO THEIR LOOKS, SO WHY TRY AND SET YOURSELF UP FOR DISAPPOINTMENT? THEIR PRODUCT WILL NEVER LOOK THE SAME ON ME! THEY SET THE STANDARD WAAAAY TOOO HIGH! BIG UPS TO DOVE SOAP, THEY BEEN USING ALL KINDS OF WOMEN FOR THEIR AD AND I FEEL LIKE THEY ARE TALKING DIRECTLY TO ME. ITS CRAZY BUT IT JUST WORKS!!!!!
Re: esaksyMAMA –
Ew. You sound like on of those women who do not know their age lol. I would be embarassed to have a mom strutting around with juicy all over her ass. thats nasty, I would never even wear that. She has class, and knows how to dress. lol, and im sure she's not bragging online about how great of a mom she is. ha, she has me to do that for her. And just so you know, people are probably laughing at how ridiculous you look. Oh back to the Sub. I'm on VS's side. I like juicy, but come on, you see that stupid ass stamp every where, I can't believe people actually go out like that. Talk about self promotion.
Victoria's Secret… words were printed on the back of sweatpants long before Juicy every did it. If they are gonna sue VS, then I guess Juicy should also file suit against every other clothing company in America. I love Juicy, but this makes me lose respect for the company.
Ignorant designers… obviously the Canadian store ROOTS was the first to do the logo on the butt thing. Do we see ROOTS filing suits anywhere? I don't think so, why? Because the butt is the largest part of pants to put a logo and it would be stupid to try and coin it as an "original idea"!
can't we all just get along?
Juicy's all the way
VS PINK…..Fuck Juicy!
i refuse to buy juicy….why would i want to spend that much on a pair of SWEATS….but vickys on the other hand, i can justify buying their underwear and bras, but i hate all their pink shit
victoria secret for sure!
everytime i walk into victorias secret i notice all the clothes in the pink section are copies of other brands. they copy juicy a lot and they also copy the brand primp. there clothes are stupid knock offs of the real things and they arent cute at all.
They are both too chavtastic for me to choose from…..
Re: esaksyMAMA –
You must be soooooooo proud to walk around with your 8 year old daughter with Juicy written across your ass! Great role model!
That's so dumb. Doesn't every other brand have sweatpants with something written on the ass? I have Hollister and Abercrombie sweats like that.
However, Victorias Secret ftw. It's cheaper & more comfortable. Who the fuck wants to pay $200 for a pair of sweatpants with "Juicy" written on the ass.
hello abercrombie and american eagle have been doing that forever… actually so has vs!
Juicy Couture of course, Victoria Secret is simply a tacky/cheap knock off.
JUICY COUTURE!
I am on VS's side. Fuck Juicy, there shit is WAY overpriced. And Juicys shit doesnt even look that great. I love VS so I hope they win.
GO JUICY!
VS COPIED YOU!
JUICY JUICY
Re: SO FUCKIN TRUE –
wrong wrong wrong. Just because you don't fit the clothing, doesnt mean nobody else does. I'm very thin and slender, and you now what? I do have a REAL womans body. NOTHING about me is fake. Average, well damn how can it be considered average when the majority of the U.S is fat and over weight! I'm sick of people saying because your thin its not a "real" womans body. I am thin, and I am 100 percent real. Just because God made me naturally thin, it doesn't make me no real B!
the design has to be changed by 30%, lol
Juicy sucks!! Its overpriced towel material!!
VS, its cheaper and Juicy is a rip off!
Lame…
All the sports teams at my high school would get track pants with the name of the team across the butt. This was over 15 years ago & in Canada. Will JC now confiscate my ratty old "synchro" pants? (what can I say, synchronized swimming as a popular sport in Canada!) Really Juicy Couture, this move just looks desperate and grasping. Maybe they've wised up to the fact that the trend is actually U-G-L-Y and juvenile and are making a last ditch effort to squeeze every penny out of it before the style goes the way of the Dodo.
get rid off all clothing that has writing on the bum. it is all tacky and ugly.
Juicy needs to relax! Cheerleaders have had mascots and team names plastered over their rear ends way before they did it. Maybe all the cheerleaders should sue juicy!
that's really dumb! if Juicy Couture wins then I think every high school and university needs to sue them and Victoria's Secret because I've been wearing school letters on my ass for many a-years.
give me a break! juicy was "cool" over 5 years ago….
Victoria's Secret all the way. Juicy Couture sucks.
i hate juicy. VS forsure.
They're both tacky companies marketed to stupid women with cheap tastes.
That's a joke! I hope VS kicks their ass in court! Should VS sue them for using models? You know, VS has been using models long before Juicy was around! That's a ridiculous claim!
Juicy Couture kills animals to make their jackets….
TEAM VICKY!!!
Hey Juicy .. I have cheer shorts that say, "cheer," on the butt .. you wanna go after the cheer company who made them?
Get off your overly expensive clothing high horse. No one likes the matching terry cloth jump suits anymore anyways!
LAMB has writing on the ass of their pants so drag Gwen's ass to court while your at it
I hate Juicy. Their clothes are trashy and their bags are hideous. Only middle school Japs wear it so who gives a fuck?
Screw Juicy. Wow, what an original idea.
eww! i cant believe people wear clothing with writing on the bum. I hate that stuff. sooo tacky and trashy. Get rid of VS and Juicy. blahh
JUICY ALL THE WAY! VS needs to come up with their own shit….HATERS
neither fucking side. both companies are exploiting the female gender. they are targeting younger and younger teenagers and perpetuating the idea that sluttiness is okay. im sure miley cyrus has invested in a wardrobe full of both brands.
I personally agree with juicy.. although the women sold out and juicy is now being created in china.. lame.. but victorias secret used the idea and probably made a butt load of money from it (no pun intended..) but juicy has a right to do that i think… i looooooove juicy.. if i could afford it more often i would buy more of their stuff.. juicy all the way.. although i dont own any juicy butt pants… i love them and enjoy their products!
Girls in favor for VS just can't afford Juicy. P&G are totally in the right, and should have sued VS a long time ago!
This is ridiculous! I had shorts in the early 90s that said 'DEFENSE' across the ass, waaaaay before Juicy was Juicy. It's not a new idea. Do they actually think they're going to win? I hope the judge throws it out before it even gets started.
VICTORIAS SECRET!!!!!
Team Juicy!
Juicy get a life! Original Idea as if
Um, yeah, we did that in high school. In 1999.
i say juicy because vickie's has been copying juicy designs (same exact terry tube dress designs) for years. however i dont agree with the terms of the lawsuit…writing has been slapped on asses for years.
JUICYYY
I think names on the butt are low class and tacky. No idea why anyone would want to copy it. Girls who wear this look trashy and sad.
TEAM JUICY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Juicy. That Pink shit is sooo tacky.
JUICY!
Juicy absolutely started the trend and are brilliant at marketing a seemingly basic item of clothing (sweats) as couture apparel.
give cred where cred is due!
VS for suree…their shizz is way cuter anyway
then they might as well sue hollister, abercrombie and fitch, wet seal and everyone else who has done the same thing… including my friggin high school with paw prints on the butt haha thats haliarious.. juicy is going to lose big time..
So is BUM Equipment going to sue Juicy for biting off their style?
While I enjoy Victoria's Secret, I ADORE Juicy Couture, so my loyalty would definitely have to go to them!
MY GOD, HOW FUCKING STUPID. JUICY COUTURE IS HIGH-END, OF COURSE IT'S MORE EXPENSIVE THAN THE USUAL SHIT. IF YOU POOR ARSES CAN'T AFFORD, I SUGGEST U ALL SHUT THE FUCK UP
omg i am totally with Victoria's Secret!!! screw Juicy Couture..!! hahah jkjk but still.. I'm totally with Victoria
Re: Jenn – Exactly. I have a pair of Ecko Red pants that have the brand across the butt. I've seen Baby Phat, Rocawear, etc. Hell, even Old Navy. These Juicy people are nuts
VS is SHITE!! Marks and Spencers is SO much better for lingerie. As for this story: Juicy are way more original, but I still think writing on your bum is naff.
Victoria's Secret always!
I was at Walmart the other day and saw sweats that had words written on the butt too, is Juicy going to sue them!? ridiculous
I have no sympathy for anyone that has to resort to suing someone in court — ESPECIALLY for something like words written on someone's butt. Get over it. Plus suing someone is a sin in the Bible for a reason.