Get Off 'Er Ass
Filed under: Fashion Smashion > Legal Matters
Juicy Couture filed a lawsuit in Manhattan on Tuesday against Victoria's Secret for 'stealing' Juicy's idea of slapping a brand name on the backsides of sweatpants.
You know, cuz that's SUCH an original idea!
"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the Federal suit.
Juicy's also claiming that Victoria's Secret's practice of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones totally bites off the success of Juicy's Sweet Shoppe packaging.
Guess when money is at stake (i.e. the shopping dollars of the lovely young ladies), copying is NOT viewed as the ultimate form of flattery!
Whose side are U on, ladies???
Posted: April 30, 2008 at 11:27 am
OMFG, WHAT A FLAT ASS!!!!!!!!!!!!!!!!!
I'd be a way better model for that ad.
juicy for the win
juicy looks like grown up deb shop clothes. vs for sure.
when i was on swim team in 1992, we had our mascot on the asses of our team swimsuits… Hollister sells sweats that say Hollister on the butt… Does anyone really think Juicy came up with this idea? DUH - what a dumb law suit - I hope they LOSE!!!
What ass? The woman has no ass
what about A&F?
neither, both suck
Team Juicy!
When I was in high school our track team had our mascot written across our asses. Guess maybe Public Schools should sue Juicy?
VS when it comes to this argument, their PINK lounge wear = soooo cozy! and they're not made out of tacky velour… although it both cases, it's HOME wear. I hate seeing it out and about!
Im on the "Who Gives A Shit" side…
And where in hell is that chicks ass?
gotta be Juicy
juicy all the way baby!
Victoria's Secret
I am on Victoria's Secret side. For one, their pants with the logo on the ass are actually affordable! I have them in every color. Secondly, if Juicy is going to sue Vic. Sec. then they need to begin suing all the other companies that put a logo on the ass, such as Wal-Mart, Target, and schools!
VS. Their stuff is cuter and Juicy needs to stop being a crybaby jelous whore! GET REAL YOU DDNT INVENT ASS PRINT!
victoria's secret is obviously out for the $$$ no matter what it takes, even copying. walk in to a victorias secret and watch the black coated bitches swarm to you offering to size you, help you paw through panties or do any other thing. then they continue to constantly bother you. this isnt the first time they've copied a competitor, look at their shoe section and look at their cheap knock offs. you cant deny that vs has copied as a part of their business strategy, but will public policy rule on this one?
that is so stupid. I wear both of those companies and theres nothing similar about them. If juicy is gonna sue VS, they might as well sue every single brand and store that puts their name/logo on the back of their pants
VS…100%, prints on the ass are NOT a new thing, JC is just salty because VS is doing something better at a way lower pricepoint…and JC can't compete
JUICY!
fuckk VS
Victoria's Secret no question.
Sororities were doing over 20 years ago
Re: esaksyMAMA –
My mother is like you. It would be embarrassing to have other kinds of mothers.
I love love love Victoria's Secret clothes…. very affordable, classy and cute… good quality. And i love that they have jeans or pants with inseams like 34/35 inc. But i would never buy anything that says "juicy" on my ass lol… thats just tacky.
Victoria's Secret, definitely! Juicy Couture is tacky.
how about the "for real" part about ripping off a really good quality yogawear label like lululemon, cheaping it out with crap fabric and tailoring, and charging nice big hollybucks for the idiocracy!
Victoria Secret brings the prices down a notch. Juicy, as someone incorrectly said earlier, is not having a hard time financially… just walk down the street in Orange County or LA. Maybe in other parts of the country, but in general, the economy is crap right now so everything is taking a hit. However, an idea is an idea. If it were my idea, I would be pissed… is it in the same font? In the same style packaging? The "sweet" packaging is old and has been done a billion times over… think tootsie-roll packaging. Anyways, I think its a toss-up but in the end, i think it will get tossed out. not enough similarities to make it a blatant copy.
juicy wasn't the first company to slap words across peoples' butts. this whole thing is so ridiculous.
Okay….my high school track team had our school name plastered across our butts IN 1984 !!!!!!! So does that mean the JUICY stole from a high school in Dartmouth, Nova Scotia, Canada???? hahaahah THINK I'LL SUE AND MAKE A MINT!!
I'm a Vickie's girl ALL THE WAY!!!! Juicy sucks…
VS…I am wearing their sweats right now (:
for sure Juicy… thats where most of my clothes are from haha! LOVE IT
VS!!! Pink is affordable and way cuter!
I'm a loyal Juicy customer and would never buy cheap VS knock-offs but this lawsuit is pretty dumb! I had cheer shorts in high school that said 'CHEER' on the butt and that was before Juicy came around!
Victoria's secret….without a doubt. Juicy's been over for a long time
VS…my broke ass can't afford Juicy, I can barely afford my PINK VS sweats during the semi-annual sale, they are my faves. Juicy is not accessible to the average American woman the way VS is…
Well, Royal Punk did that about 10 years ago…..maybe they should sue Juicy.
Juicy written across your ass is just gross. Brings visions of a wet shitty ass, an ass is not juicy and if it is call your doctor.
juicy of course!! vicky secrets is NOT original they have other lawsuits with beauty companies as well for copying names…. look it up, they need to be more creative!
I have those pants!
As a young gay male, I love wearing the Juicy brand on my ass. It makes the heteros go crazy. VS should make there own innovation and not steal from Juicy.
anyone who would spend that much on SWEATS is ridiculous. Only slobs wear sweats when they go out places. Sweats are only for the gym or for sleeping, or lounging around the house. Juicy is butt ugly clothing. That model needs to grow a real butt. name Logos anywhere are tacky and look sloppy. No one likes jump suits anymore anyway. If you think you're highly fashionable because you wear sweats from juicy you are sooooo wrong. Try wearing a dress like a real lady, or jeans and a top.
If it's a choice between VS and Juicy, I choose VS cause for one, it's affordable. They're freaking sweats. Actually, I'd just get sweats at wal mart. All these people who talk about juicy having better material and being more high end, what the eff are you talking about. Sweat pants? high end? Puh-lease.
can someone tell me why people keep writing first???? what the fuck does that mean!?
victorias secret because even if they are copying off juicy well i seen other sweat pants with the same shit thats not even cool i guess u can say juicy saw an oppurtinity 2 get sum moola!
um, okay are they also going to sue all the universities and other organizations that slap their logos on the butt of their apparel? this is STUPID
I'm on Juicy's side. That is a major copyright infringement! Perez You should know! If someone ripped of your site…. You would be pissed! Or if someone copied a book and then just changed some chapters around. I deal with creative copyright every day and VS had not only ripped thier idea but used almost the same font and those lolipop underwear packs that they do was originally juicies concept, trademark and was released almost a year ago. When it comes to brand trademarks and packaging it is best to have your own ideas and not rip on others…. you could be in serious doodoo. and its just plain lame. Shame on VS!
1. Juicy is outdated, especially by looking at that photo posted..goo, maybe a Cali thing….but its not a Chicago thing…and Im thinking we have MUCH better style.
2. The people writing Juicy are prolly only saying that cause they think well it costs more, I look cooler writing Juicy. That is all.
….also to all of you idiots who think that VS is cheaper and therefor better… that is because they make it in sweat shops in china where litle kids assemble your cheap ass rip of clothing. Juicy is actually made in the US with workers who get paid regulation american wages. What is more important… that you save a couple of bucks or that you don't support slave labor.
University's have been doing that for YEARS…who stole who's idea! Juicy Fraud!
juicy couture! vicky's is so overrated.
VS all the way! I hate Juicy! It's all overpriced and unoriginal. Plus it's tres tacky to have Juicy written across your ass. Everytime I see one of those preteens wearing that shit it makes me want to gag. Their clothes are cheapy made and don't hold up. Not worth the price for sure.
Actually EVERYONE Juicy Coutue did have the idea FIRST and that Candy Shope packaging is so Juicy. EVERYONE needs to admit that because it's true! YES VS may be more affordable but that doesn't mean Juicy should just let them steal their ideas. JUICY FOREVER !!!!!!!!!!!1
Anyone who doesn't like juicy probably can't afford it! I have a ton of juicy in my wardobe, but I only wear bras and panties from v.s! So I'm not picking a side!
VS isn't cheap.. its better priced than Juicy (which is a rip off). Juicy isn't even cute. GO VS!
Re: K-Heart – Yeah but not the "word" juicy… you can't put someone else's brand on your product!
juicy is copied by everyone! they should sue all the trash companies that've stolen the velour sweat suit idea. i like both companies but juicy does have a point… pink is def capitalizing off their "idea."
J U I C Y !!!
Come up with your own damn ideas VS - simply stealing ideas from other designers just makes you look second hand and cheap! But then again, VS is second hand and cheap… Victoria's Secret sucks!!
LOVE PINK
LOVE VICTORIA'S SECRET
DUH I WORK THERE!!!
JUICY's SIDE! loves it.
JUICY!!!! Whoever wears "Pink" only wears it b/c they can't afford the good stuff…… Second Rate…… EVERYONE knows that!!!
why would you copy juicy couturs stuff anyway its just for people who cant think what to spend their money on so they buy trackies instead!
Vicky's all the way, baby!
VS all the way!
I thought Gloria Vanderbelt started it. Ha!
I like 'er ass
JUICY!!!!!!!!!!!! Only poor people would wear victorias secret sweats.
oh for god's sake. Juicy Couture needs to get their heads out of their asses. I graduated from high school 20 years ago, and our class clothing included gym pants with the name of our school and grad year slapped across the ass. what they are doing is NOT original, and they are NOT the first company to do this.
Whoever's cheapest.
vs! fo sho
VICTORIASSSSS
JUICY is for ritzzy trash
I hate poor people all of you bitching about juicy being to expensive get a fucking job so you can dress respectably and not like trash.
Maybe Juicy shouldn't be so expensive then!
VS all the way .. Juicy are a money sucking brand anyways .. do they really need to sue VS for making more affordable clothing?
Im with Juicy.. I don't like Vs at all. their clothing is dumb
Re: rich bitch – Just because we don't like paying $200 for a tshirt, don't mean we're fucking poor you stupid cunt. I make lots of money, and I'd rather buy a shitload of clothes for $200 then a couple of pieces of trash that prolly took $5 to make.
Vicky's of course! Juicy is for whores
Re: mags –
umm juicy couture is doing just fine, sorry YOU can't afford it, but it's actually not that expensive.. and they have some amazing designs
hooowever. this is stupid of them to file a lawsuit against VC.
i love 'em both
Ummmm… this is RE-Tarded.
Juicy was definately NOT the first to put their logo on the posterior area.
Give me a break!!
JUICY all the way….Victoria Secret is a bunch of crap!
JUICY COUTURE
JUICY COUTURE
JUICY COUTURE
I dont blame juicy for reacting in this manner…I mean even the font of the text is exactly alike juicy coutures! what were the ppl of VS thinking? atleast they could have made the text juicy in different types of lettering…
anyway regardless i dont think its right.. and they should have legal action taken against them
Juicy sucks and VS can outsell them on any kind of merchandise. Why would they have to steal at all and why does juicy got their panties in a twist. Its just to get a piece of vickie's pie.
VICTORIA SECRET SUCKS!
i
im with vs on this one. it's not an original idea so they can't blame them
I find that it is pointless. Many would love to buy trendy things for less, so I am totally on VS side. Different stores like H&M and Wet Seal have been doing the same things too.
Re: rich bitch –
Rich (ignorant) bitch, before you start passing judgments on poor people you should learn proper grammar skills. Perhaps you are rich, but you certainly lack intelligence.
VS may be cheaper, but that's a blatant rip off. There are no other words to write on skanky sweat suit asses?
(Unless u are in your teens or early 20's)
IF NOT, YOU SHOULD NEVER WHERE THIS LOOK!
Juicy is in the wrong. Names splashed on the booty has been around for years. Walk into any college apparel shop and you see_.
If Juicy did it first, it's all theirs.
Victoria Secret is a larger company… shame on them.
first of all, juicy couture is a nasty skankalicious brand for girls who don't know jack shit. They think it's fashionable, when really it's just a trend that's going to soon disappear. They don't understand true fashion and fashion forward concepts that brings out creativity and individuality. Juicy Shitoure is overpriced, repulsive, and girls who wear it makes me look down upon them because it looks like shit. VS, on the other hand specializes in lingerie, so in that sense, it's sexy and meant to look good. Girls wear VS to look sexy and not for the name. Who the fuck will ever say…"look what i'm wearing! i'm wearing victoria's secret!" NO WAY. only nasty ass juicy couture buyer's would wear that and brag about it. UGH. FUCKING DISGUSTING. All in all, I wish VS the best.
juicy couture.
JUICY ALLL THE WAYYY!
JC needs to relocate to Paris if they want to be protected by copyright. They can't do a damn thing about it in the States!!!
um Juicy's a pile of shit cuz Abercrombie was putting words on asses before them
If we follow Juicy's logic of placement of the brand name on the piece of clothing, then Polo Ralph Lauren should sue Lacoste who should sue Aeropostale who should sue American Eagle who should sue Abercrombie and Fitch for having their label's logo on the left/right chest of polo shirts.
Juicy is NOT the first company to put their brand on the butt of their sweat pants/shorts, they are just more well known than any company for that design mainly because they charge $150 for a pair of SWEAT PANTS!!! The only reason why people wear Juicy sweat pants is to show off the fact that they spent $150 on a pair of sweat pants and to be just like everyone else. Personally, I wouldn't want to show off the fact that Im unoriginal, a slave to trends and an idiot for spending $150 on a pair of SWEAT PANTS.
I don't wear either brand, nor do I wear sweat pants at all.
That chick's ass looks weird, she doesn't look good in those pants. You can also see her part of her spine poking through her shirt
Gross! People with Olive Oly shapped bodies should not wear these clothes, body proportion IS important!
The lawsuit is stupid.
I think if Juicy Couture is going after Victoria Secret they need to go after all the other brands that do that. Walmart,Target and Limited Too just to name a few have clothing items that have some type of wording on their butts like "Lucky","Angel" or "Sweet" so its dumb to go after one company.
I guess Juicy is going to have to sue every other company that decides to write on the ass of pants- I mean are you serious- I love them both but I think the writing on the ass is very 3 years ago…