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Get Off 'Er Ass
Filed under: Fashion Smashion > Legal Matters
Juicy Couture filed a lawsuit in Manhattan on Tuesday against Victoria's Secret for 'stealing' Juicy's idea of slapping a brand name on the backsides of sweatpants.
You know, cuz that's SUCH an original idea!
"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the Federal suit.
Juicy's also claiming that Victoria's Secret's practice of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones totally bites off the success of Juicy's Sweet Shoppe packaging.
Guess when money is at stake (i.e. the shopping dollars of the lovely young ladies), copying is NOT viewed as the ultimate form of flattery!
Whose side are U on, ladies???
Posted: April 30, 2008 at 11:27 am
Oh come on. Sororities have been doing it forever - Greek letters on their butts.
Juicy's. The similarities are obvious, and the Pink line prior to the success of Juicy Couture was very different and they have since benefitted tremendously from a youth desire for a cheaper alternative to Juicy. While the mark up may be high on JC clothes, they're THE original when it comes to this sort of glam lounge luxury and (last time i checked) their clothes are still made in the USA, which is important in the current economy and deserves some respect. (PS- Pink also rips off the tube socks, dog mascot, etc.)
VS all the way!!! Juicy is over priced.
victoria's secret, for sure. everyone puts words on their asses these days. not just juicy.
Re: mdf –
I agree with you 100%, I think wearing a label across your ass is tacky and pointless ESPECIALLY if it says Juicy. It is also embarrassing if you do not have a "juicy" ass lol. And I also agree that just wearing anything emblazoned with the brand name like that is tacky because I too think it screams "look what I can afford". It's tacky, trashy, and classless on both points.
VS! Cute and comfy and I don't worry about getting them dirty. Juicy is too expensive to even wear on a daily basis. Only in the US will one billion dollar company try to sue another billion dollar company. How stupid.
im on juicys. ive deff. noticed victoria secret copying!!
Juicy's shit is waaaaaaaay cuter
That's lame Juicy!
If Juicy's going to sit there and file a lawsuit on VS because thye copied the BUTT stamp thing then they should file lawsuits on Kohl’s, Wal-Mart, Target, ect…. All these companies do the same thing. They‘re just pissed cause people prefer VS over there overly priced cheap shit!!!
victoria's secret corporate executives buy clothing from lines such as juicy and sends these items to their factories in asia to knock off these items directly.
its about time someone sued vs! this is long overdue.
I WAS JUICYS # 1 FAN!! NOW ITS GETTING BURNED OUT, PLUS THEIR DESIGNS ARE GETTING TO OLD LOOKING!!.. VICTORIA IS CUTE, BUT ID STILL WEAR JUICYS SWEATS OVER VS ANYDAY!!!!
Victorias Secret.
Much more affordable
Much cuter and easy and comfy to wear everyday
Victoria Secret!!!!! There stuff is cute and reasonably (sorta) priced… Juicy is way to expensive for most normal American girls….
VS made cute clothing accessible to more people, as opposed to Juicy who really is only reaching out to people who have hundreds of spare dollars to spend on a jumpsuit or purse.
We had stuff like this when I was in college 30 years ago. My favorite was the breakfast place that sold short shorts (Yeah, we wore those 30 tears ago too!) that had BIG BISCUITS printed across the backside.
Victoria's Secret. VS isn't the only one slapping logos on the ass of sweatpants. I've seen it on various labels from knockoffs to A&F. Not to mention is fucking ugly.
if Juicy is going to sue Victoria's Secret they need to sue every other brand that has put a logo on the ass of sweats. Its not like Victoria's Secret was the only other one to do that. And PS that model's ass isn't very juicy, the sweats look gross on her.
im on juicy's side!
Um ya. WHAT ABOUT ROOTS? OR BUM apparel?
JUICY is SO lame.
fuck VS. Juicys appeal is that HALF OF YOU FAT SLOBS CANT AFFORD OR FIT INTO THEIR GODDAM CLOTHES. THATS THE APPEAL YOU STUPID FUCKS. VS IS FOR CHEAP FAT PEOPLE THAT ARE JEALOUS OF CUTE GIRLS IN JUICY. SO SHUT THE FUC KUP. THANKS
A&F did this way before everyone else.
Juicy is way expensive AND there are SO many retailers that paste logos on the arse. Who CARES! Victoria Secret rules!
VS all the way.. Juicy cost to much and it looks cheap!
Ever hear of Nike? I have vintage Nike shorts with "Nike" on the butt
I thought only girls from New Jersey and Long Island moms still wore Juicy
vs! juicy couture is overpriced anyway
def victoria secret
I have to back Juicy on this one. What makes juicy the brand they are today is their little candy shop inspired things such as the lollipops. HOWEVER, I think that the name on the ass of pants and shit like that is really tacky and for how much people spend on Juicy, they should come up with something at least a little better than that trash.
Victoria Secret!!!!!!!!!!!!
TO ALL THOSE HATERS- MY DAUGHTER LOVES HAVING A STYLISH MOM, AND I LOVE DRESSING HER IN CUTE JUICY SUITS AND JUICY DRESSES, SHE WOULD NEVER BE EMBARASSED BY ME, I'M FRIGGIN' AWESOME, NO JOKE! THE PEOPLE WHO WOULD EVEN THINK TO LAUGH AT US FOR BEING SO CUTE ARE THE ONES WHO CANNOT AFFORD TO WEAR JUICY MUCH LESS DRESS THEIR ADORABLE LITTLE PRINCESS IN JUICY. YOU BACKCOUNTRY JEALOUS FREAKS ARE SO PATHETIC!
This is ridiculous, Juicy is totally wasting their money by suing VS. It's not an original idea and there is no copyright on it, therefore no wrongdoing.
I believe there a lot more important issues in the world that what is labeled across your ass!
VS.
If for nothing else, because I've never seen a single item of Juicy clothing that I didn't think was tacky and/or ugly as shit.
VS!!!!!!!!!!!
victoriaa secrettt
errr…they both suck. one of my besties who happens to work for the Liz corp. who OWNs JUICY by the way…i've been and seen the crap that goes into making their crap bags and other goodies…the material for both companies are DIRT cheap. JUICY IS WAYYYYY OVERPRICED for the materials they use to make their products…save that money and a little bit more…and get a better designer and better quality. trust me you'll love it and appreciate your better purchase a LOT MORE!
JUICY and VS both = MADE IN CHINA for $$$$.
I'm sure other clothing stores did the same shit before Juicy "Came up with the idea". VICTORIA'S SECRET IS SO MUCH BETTER!
BLAH BLAH BLAH. Get over it Juicy. Better get ready to sue WalMart and hundreds of other clothing lines… Plus I can afford V.S.
who the fuck cares
im on VS side anyways but its soo stupid
why dont they just fucking sue my school we have school clothes with the name on the ass
beisdes all these clothes look trashy with the name on the ass anyways
juicy couture babyyy.!
we had our elementary school name on the back of our sweats decades ago, it's not a new idea…..
JUICY COUTURE all the way
#330 - esaksyMAMA says – reply to this
YOU ARE SUCH A JACKASS. PEOPLE ARE LAUGHING THEIR ASSES OFF AT YOU WHEN YOU WALK BY. YOUR A MOTHER - AND YOUR WALKING AROUND WITH 'JUICY' ON YOUR ASS??? ARE YOU TEACHING YOUR DAUGHTER TO BE A WHORE? YOU MUST BE A WONDERFUL ROLE MODEL. THERE'S NOTHING CLASSY ABOUT THAT.
OH AND I'M NOT FROM THE 'BACKWOODS' BITCH, I'M FROM THE HAMPTONS. SUCK IT.
Please Bitches Victoria's Secret kicks Juicy's ass
anyone who wears sweatpants with the word JUICY on their ass is a fuckin' bimbo anyway. the first visual that comes to mind: an ass with juicy diarrhea.
jucy couture us right
juicy for life.
victoria's secret.
writing on pant bottoms is not origional. and juicy "couture" is about the worst fake designer brand i've ever seen.
juicy is trashy looking and overpriced anways. people who like juicy are people from the south and the midwest who think they're fashionable
VS!!! of course! Juicy is too spendy and SO not worth the money spent. Juicy also has a very boring clothing line
you got to be kiding me!
Im on Victoria side. Come'on, I have seen so many clothing lines with writing slapped on the ass. To name a view: Abercrombiea and Hollister.. Im sure I can go on… The point is this is the dumbest lawsuit. Juicy is just jealous because VS is making money. Maybe if they'd lower there prices from $90 for a pair of sweatpants maybe then they actually make some revenue. Its just a thought.
Then could we say that Juicy stole the idea from all the public schools that made you have your last name ironed onto the butt of all your gym shorts???
team vicki
haha thats stupsss
im on vic serets side
Im on JUICY'S side all the way
Go Juicy
VS clothes are cute but fall apart quick, I guess you pay for what you get. I'd got with Juicy.
Re: Ana – juicy is a "real" label? are you for real?!!! please go out and buy a french vogue, get some knowledge on fashion…
ps- this law suit is a desperate plea for attention. juicy was a fad that is rapidly losing it's mass appeal and they're now in a panic to recoup there losses.
JUICYYYYYY!!!!
Victoria's Secret has been stealing Juicy's ideas for years now. They've seen the success that Juicy has had with their high end sportsware line, and totally ripped it off. Victoria's Secret is aiming to make their brand into the poor girl's Juicy!
It's hardly intellectual property that we're talking about here! Every brand and his dog has a garment with their name sprawled across the arse! Are juicy going to sue everyone from VS to Jack Wills?! Juicy was cool but, after being spotted on every footballers wife and chav in the UK, has lost its edge. Time to re-brand - stop looking backwards, stop worrying about what your competition is doing, be innovative. That's what consumers are after! Come up with the new 'IT' item, don't fight for something that enjoyed a half-season of popularity two years ago! Or should Adidas, Nike or similar start suing Juicy for selling tracksuits?! Ridiculous! xxxxxxxx
JUICY
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FUCK VS
Juicy is in the right. I do not pay $120 for a pair of sweatpants so I can see a cheap a*s imitation of them floating around. Long live the Juicy butt!
victoria's secret for sure.
no one wears juicy couture anymore, which is probably why their suing..
TO GET SOME $$$!
VS on the ass printing, but i guess the way Juicy sold their shit as candies and what not was there deal so maybe they should stop doing that… either way ima still wear VS
They aren't original ideas. It doesn't matter. People still buy both.
And sweats are just ugly anyway. They aren't flattering and make girls look lazy.
JUICY COUTURE!! VS is a like wal-mart, its ugly and cheap.
THAT IS ONE SCRAWNY ASS…lol…
Re: Molly – you retard.. victoria's secret isn't a knock off.. juicy just needs to make up the decline in their sales by looking at other successful companies for their money. juicy is trash! and as for the packaging? maybe candy manufacturing companies should sue juicy for stealing their ideas?? pretty sure juicy didn't invent bubble gum or the lolipop
Abercrombie was first actually. I have a few articles from 4 or 5 years ago with 1892 on the back, or Abercrombie.
****VICTORIA'S SECRET FOREVER!*****
Okay. I buy more stuff from Juicy than Pink but I'm for VS all the way. That's the stupidest lawsuit I've ever heard of (not really but you know). Juicy's ridiculous. Like Perez says, it's not so original to put a word across ur ass. I've seen it somewhere else before Juicy started that anyways. Dumbbbb. Go VS!!!
Re: esaksyMAMA –
suck a dick you fugly slut
Sweet! My girlfriend's ass used to look like that. Not anymore….sigh.
On another note, what kind of a person would wear something that says "Juicy" stamped on their ass? You gotta be some kind of fucked up in the head to advertise something like that.
Juicy even tho they have been a lil weak latley : X
ANYONE CALLING PEOPLE BACKWOODS OR WHITE TRASH BECAUSE THEY DONT GO SPEND 100 ON A PAIR OF SWEATPANTS IS FUCKING RIDICULOUS. DUMB BITCHES ARE JUICY OBSESSED. GET OVER IT. IF YOUR SO RICH AND FASHIONABLE GO BUY SOME REAL DESIGNER CLOTHES. I OWN CLOTHES FROM BOTH JUICY AND VS, BUT VS IS TOTALLY GONNA WIN THIS LAW SUIT. JUICY COOTER NEEDS TO GET OVER IT AND REALIZE THAT EVERYONE PUTS WRITING ON ASSES.
Even though I think those "words across the butt" pants are pretty skanky, Juicy Couture can get over it.
It's just a word!!
JUICY ISNT THAT HIGH-END YOU DUMB BITCHES. AND HATING ON ANYONE FOR NOT BEING ABLE TO AFFORD SOME DUMB BRAND IS SO JUVENILE. YOU THINK YOU'RE BETTER THAN PEOPLE BECAUSE YOU HAVE THE MONEY TO WALK AROUND WITH JUICY ON YOUR ASS? WOW, YOU MUST BE SO INTELLIGENT AND HAVE SUCH AN AMAZING JOB….OR YOUR JUST A DUMB SLUT WITH A SUGAR DADDY.
JUICY
JUICY
JUICY
JUICY
JUICY
JUICY
ALLLLL THE WAYYYYYY!!!!!
How many times have I gone into a wal-mart or Giant Tigger ( I'm canadien ) & seen writting or numbers on the back of pants. If Juicy thinks they are being original. They are not.
I hope they have some rely good lawyers & a gulable judge because their case in court won't stand.
I am on V.C's side because I cannot afford, nor would I pay $300 for a tracksuit. It is a cheaper, cuter version, and I say why the hell not??!!!
Alright so I had sweatpants custom printed for a high school sports team with a word on the butt so does Juicy want to sue me too? They are giving themselves way too much credit, they were not the first ones to think of it, and Victoria's Secret is not the only other company to do it.
I dont wear either brand… I think the adverts on the ass are extremely tacky!!
VICTORIA SECRET
juicy is shit
So the people here who spend thier money on Juicy and way too much of it might I add are going to stand up for them… please if juicy was worried about it then why didn't they do something about it YEARS ago when they came out with it….along with sueing every other clothing company in the world because believe me VS isnt the only ones doing it. Too bad I would rather wear the VS stuff and I just think Juicy stuff is way to expensive for what they make honestly if its so soture why does it end up in desinger for less stores such as TJ maxx and marshalls?? Either way it's stupid to fight over a trend that would be like a company saying someones jeans looks like thier jeans… no crap they are all denim and everyone decorates the pockets on those as well..
team Victoria!!
who wears juicy? NO ONE!!!
who wears VS?? EVERYONE!
PINK!
It's the US, everyone here loves to sue the pants off everyone, doesn't really matter who you support, the lawsuit supports democracy!
I always thought that VS ripped off Juicy. I wouldnt want others making $off MY ideas, so hope Juicy wins lawsuit.
Victoria's Secret, hands down, no question about it.
uhm..
VICTORIA SECRET of course :]
Juicy needs to suck it up. Or lower their prices to compete. After all, aren't knock off's the American way…?
Juicy fo sho!
JUICY!!!! First of all Juicy makes things expensive BECAUSE THEIR CLOTHES ARE FOR WEALTHY PEOPLE!!!Like me! and why would i or anybody else fortunate enough to afford juicy's clothes side with cheap-ass $30 a shirt Victoria's Secret? If i owned Vicky's hell i would copy off of Juicy too!
hpmh. juicy couture might as well sue abercrombie/hollister, baby phat, and countless other brands who put their names on the backside of sweatpants!
duh..juicy…so much hotter and original. and not cheap. vs should stick to fucking underwear.
Victoria Secret! Juicy's apparel is adorable, but come on $300 for a jogging sweat suit!!!??? Victorias Secret is at least affordable! Juicy is being ridiculous because half the stores I go in copy the same exact look! I hope the court laughs at Juicy!!!
Re: mandy – OKAY U FREAKIN' IDIOTS!!!JUICY'S ARGUEMENT WAS VICOTRRIA'S SECRET COPYED THEIR IDEAS OF PUTTING BRAND NAMES ON THE BACK OF SWEATS!!!Note it says BRAND NAMES not TACKY SPORTS TEAM NAMES!!!OKAy do you idiotic dislexic freaks understand now?????
umm…i gotta say juicy on this one
VS forever baby! Juicy's just jealous because VS does it better.
Everyone does it!? Slapping a brand name on the back of pants isn't new. I love JUICY but they need to get their heads out of the clouds. If they are going to sue VS they should sue all the colleges that sport their names on sweats and shorts.
With regarding to the packaging idea… that may be a different story. But like some others have said, the quality of juicy and VS are different and they need to stop complaining.