Welcome to PerezHilton.com
Welcome to PerezHilton.com - Hollywood's Most-Hated Web Site!
Celebrity Scoop Goes Here
E-mail Perez@PerezHilton.com

Report technical problems.
Perez Posse signup FAQ

Contact us to advertise on PerezHilton.com



Wear it, share it, give it, get it! Represent!

Jump to your favorite celebrity

Articles by date

Get Off 'Er Ass

Filed under: Fashion Smashion > Legal Matters

juicy.jpg

Juicy Couture filed a lawsuit in Manhattan on Tuesday against Victoria's Secret for 'stealing' Juicy's idea of slapping a brand name on the backsides of sweatpants.

You know, cuz that's SUCH an original idea!

"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the Federal suit.

Juicy's also claiming that Victoria's Secret's practice of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones totally bites off the success of Juicy's Sweet Shoppe packaging.

Guess when money is at stake (i.e. the shopping dollars of the lovely young ladies), copying is NOT viewed as the ultimate form of flattery!

Whose side are U on, ladies???

579 comments to “Get Off 'Er Ass”

More comments: « 1 2 3 4 5 [6]

  1. jamie says – reply to this


    501

    I highly doubt that Victoria's Secret did it on purpose…

  2. Brandye says – reply to this


    502

    Juicy is just upset because they are ridiculously expensive. Vicki's is cheaper. Bottom line!

  3. wtf?? says – reply to this


    503

    Are they seriously trying to sue them for the placement of words on clothing? lmao.. like they're the only people entitled to write stupid words across the ass their pants. Them and VS are among tons of other companies who have the same style sweatpants. With this mentality Izod should have sued Old Navy for putting their embroidered animal in the same spot on their polo shirts. This is a retarded lawsuit. Oh and I personally don't give a shit what details you put on your sweatpants, or how much you paid for them, it doesn't give you an excuse to wear sweats out in public. You still look like trash.

  4. reality says – reply to this


    504

    there are names on the back of jogging pants everywhere, in every store, so to single out Victoria's secret is pointless.

  5. Lenn says – reply to this


    505

    Fuck Juicy, VS is amazing and has a real sense of fashion, Juicy is just overpriced shit that wishes it were still relevant.

  6. luci says – reply to this


    506

    ok. people that can afford juicy buy it so we dont see it as over priced.

  7. sara says – reply to this


    507

    Does anyone know who owns Juicy(has majority of the control)??? Come on……guess…..
    Liz Claiborne- If you look at their sister companies…..I won't mention…but if you are interested look it up……have been doing those butt prints before Juicy even came out or became popular!!!

  8. Anna says – reply to this


    508

    Victorias Secret! Seriously like they started the ass billboard revolution?! No, everyone and their sweatshop worker makes a pair of these so it's ridiculous to target VS.

  9. lani says – reply to this


    509

    juicy all the way..vs is clothes are bad quality

  10. BREEBOO says – reply to this


    510

    VS PiNK.
    ALL THE WAY.
    LOVE JUiCY. BUT THAT LAWSUiT iS CHiLDiSH.
    JUiCY SWiMSUiTS USED TO BE SOLD iN THE VS SWiMSUiT CATALOG.
    WHATS THE DEAL WiTH THE FEUD NOW?

  11. lani says – reply to this


    511

    Re: luci – i agree… i love juicy- i think these people are mad cause they cant afford it- vs pink sucks

  12. leightonfan says – reply to this


    512

    totally Juicy! VS is overly priced cheap shit.

  13. KiKi says – reply to this


    513

    Go Victoria's Secret!! I

  14. mygollymissholly says – reply to this


    514

    Umm too bad I had sweatpants that said "love" and "sexy" on them in middle school, this was 1998 people, way before people were into the juicy pants. Abercrombie pants have been doing this for years too, its not original. The packaging may be tacky of VS to bite off, but its hardly something they should be sued over.

  15. T says – reply to this


    515

    Disgusting! If your ass is that nice you don't need words, if it's not that great why draw attention to it? And lawsuit?! That's like trying to trademark "You're Fired!"

  16. Vanilla Latte says – reply to this


    516

    Disgusting! If your ass is that nice you don't need words, if it's not that great why draw attention to it? And lawsuit?! That's like trying to trademark "You're Fired!" Oh and VS is better, but not for sweatpants.

  17. goto L says – reply to this


    517

    STUPID LAWSUIT. Sports teams have had names on the bum for, what, twenty, thirty years. ANYWAY, VS, b/c they're cheaper even though they pay their models fabulously. VS Angels are the new Dallas Cowboy cheerleaders!

  18. abi says – reply to this


    518

    Dude i was ironing my graduation year on the back of my shorts 10 years ago. I'm suing both of them.

  19. berlinette says – reply to this


    519

    victoria secret. o, i remember juicy being cool when in high school or it was when i was.
    then it became a big pink messy deal with their stupid juicy life motto being wrapped up and sold and slapped right in that matching pink & brown bag . now the only idiots who look to juicy for 'fashion' inspiration r:
    -middle aged women who have perpetual mid-life crisis/no sense of identity–usually the same ones who get massive plastic surgery or botox (which they have just proven to be immediately harmful [to all u assholes who read this out there]) and think that squeezing their naturally flabby ass into one othose sweat suits is actually flattering or 'attractive'
    -young girls-so they can color coordinate with their other spoiled rich friends
    -young girls with some sense of originality who mix it into an almost interesting outfit.
    -girls-ladies-who shouldnt have spent the 200 bucks to by such a cheaply made, ugly piece of crap sweatsuit in the first place but they do anyways…and it still looks horrible.
    notice all of the moms so interested in replying to this post*
    my point.

  20. Lissa says – reply to this


    520

    juicy is just being dumb.

    colleges have been doing it for years. but you don't sue them?

    victoria's secret does it differently/ more affordably/ and on like different styled sweat pants

    everyone knows people only buy the plain colored tracksuits from juicy anyway.

  21. berlinette says – reply to this


    521

    but back to the issue: juicy should sue victoria secret for the pant 'idea.' then you know who else they should sue? any dog or canine related magazine or book that makes reference to the stupid logo of a scottie terrier? so maybe petco first? then maybe they could also sue the singer Pink for obviously copping their signature pink and wearing it as a hairdo and a name. Then …
    well im out of thens..
    but u know, juicy should sell them too! they have a trashy tacky image to uphoald! viva juicy & plastic california inspired shitheads forever!!!

  22. I love modesty says – reply to this


    522

    Re: dramaqueen82 – I feel the same way. I just got the internet lol.

  23. katie says – reply to this


    523

    juicy couture always.

  24. ena says – reply to this


    524

    juicy !

  25. ellc says – reply to this


    525

    i thought von dutch has been doing that for years. they should file a lawsuit against juicy couture.

  26. alexa says – reply to this


    526

    choose juicy! vs needs to stop making tween clothes and make some better bras like they used to

  27. mw says – reply to this


    527

    so i guess john richmond should turn around and sue juicy…i live in europe and richmond's jeans (with the phrase RICH stamped on the butt) were all the rage in italy about 6 years ago…such biters!

  28. anon says – reply to this


    528

    so i guess john richmond should turn around and sue juicy…i live in europe and richmond's jeans (with the phrase RICH stamped on the butt) were all the rage in italy about 6 years ago…and i guess every college will have to file a suit against juicy…i have a pair of 15 yr old shorts with the name of my alma mater on the ass…

  29. Nicki says – reply to this


    529

    I'm pretty sure Juicy is just mad because Victoria Secret is selling more than they are! Juicy is over and done with in my mind. I'm moving on

  30. Posh says – reply to this


    530

    Gela Nash already gets to bone John Taylor. What more does she want????

  31. samm says – reply to this


    531

    victorias secret
    juicy is tackyyyyyyy!

  32. melissa says – reply to this


    532

    victoria's secret….duh!…who the fuck does juicy think they are…Victoria's Secret is not the ONLY brand that is putting their name across the ass of pants….lets look at Hollister, abercrombie, Bebe, etc. etc…..y not take them all on???

  33. katlyn says – reply to this


    533

    Juicy Couture

  34. Bre says – reply to this


    534

    HA Juicy sucks ! go Vick

  35. coooocooo says – reply to this


    535

    Duude, this trend is old. Mothers wearing Juciy are trashy; and in my opinion, unless your at the gym or jogging, track suits should not be worn in public. Put on a fucking pair of real pants, a shirt and jacket and clean yourself up. And Juicy suing VS is ridiculous, because you can buy a pair of pants with logos on the ass from wal-mart, any highschool or univerity, juicy, vs and god knows where else. I think 15 year old cheerleaders are the only people who would wear these pants. I wish actually, because sadly people actually do.

  36. sdot says – reply to this


    536

    smells like couture to me…..pro juicy all the way baby! if you dont get it, then to bad…thats what set us apart from them…ha ha ha….

  37. Jillian says – reply to this


    537

    I AGREEEE! When VS came out with PINK, I REFUSED to buy it and I still don't own ANYTHING from the PINK collection. It is a TOTAL rip off of JUICY and I don't do rip offs! TEAM JUICY!

  38. Lindsey says – reply to this


    538

    I would totally buy VS.
    JC is way too expensive for a fucking track suit.

  39. Chandni says – reply to this


    539

    im defo thii biggest fan of victoria secret and im all on their side matey but my sister is defo on teh juci couture side but hey VS will win !!!! GO VS!!!!!!!!!!!

  40. Natalia says – reply to this


    540

    First off, where the hell has "Juicy Couture" been this entire time? Even before Victoria Secret started putting "letters" on their asses of their pants, Abercrombie and American Eagle were doing it. Do you see Juicy filing a law suit against them? This just proves people really just don't have anything better to do than to skrew others over. Get a life & here's a good idea for Juicy, slap some letters on the front, I haven't seen anyone put "juicy" in front on top of the Chooch area! That would be entertaining to see!

  41. Haha says – reply to this


    541

    Yeah! VERY original idea. I say Juicy Couture stole the idea from Punk Royal who came up with the idea before JC about 5 years ago. Maybe Punk Royal should sue?

  42. Jen says – reply to this


    542

    are you kidding me? they are going to take VS to court but one pair of their sweatpants are like $100 easy….. get over it!

  43. Libby says – reply to this


    543

    Vicky's first because the only reason Juicy is suing is bc they dont make money anymore since they got boring and second if they really believed they created the brand on the butt trend then they need to go after all the fakie shit like wet seal and charlotte russe and target. OH and every cheerleader's pair of shorts from 10 years ago. Thats right, I had HHS and a paw on my ass way before my ass said Juicy or Pink.

  44. dee says – reply to this


    544

    VICKY'S SECRET!!!!!!!!!

  45. raine says – reply to this


    545

    Juicy sucks. Really ladies if you're that insecure about your clothing you'd better start suing all the universities and so many other places who have a slogan on the ass of their pants.

  46. SMH says – reply to this


    546

    Vicki Secs baby!!!

  47. SMH says – reply to this


    547

    Re: abi – That was funny

  48. Baroness von Bloggenschtern says – reply to this


    548

    I'm on this side:

    http://digg.com/arts_culture/Juicy_C_vs_Victoria_S_You_Got_It_All_Wrong

  49. Lacey says – reply to this


    549

    I support Victorias Secret. I didn't even know that Juicy had the brand name on the back of the pants. Maybe people would buy your shit if it wasn't 300 for an enitire sweat/track suit.

  50. Tiff says – reply to this


    550

    Re: Nikki

    Umm, that's your personal opinion, but I'm 28 and a hot mom at that and I wear Victoria's sweats. You need to only speak for yourself. Plus, I work at the Pentagon in DC and have a Master's degree. So I'm not some ignorant woman who wears their clothing. It's not skanky, skanky is having you a** hanging out of your shorts or in my opinion being overweight and wearing tight clothes that you know aren't appropriate for you.

  51. Lynette says – reply to this


    551

    Victoria's Secret… Juicy is pri just worried about VS's booming success lately.. Lol

  52. katyapps says – reply to this


    552

    victoria.
    juicy is cute…. in a pretentious way.
    vicky is much more practical.
    glad vicky didn't 'steal' the idea of a $128 terry cloth track jacket.

  53. christina says – reply to this


    553

    Juicy. Victoria's secret is cheap,a nd who wants to look cheap? At least Juicy is more acceptable for a "fashionable" gal to wear. Victoria's Secret are like Louis Vuitton knockoffs, when everyone has something similar theres no aspiration to it. I absolutely agree with Juicy's claims, go P&G!

  54. JUICY SUCKS! says – reply to this


    554

    AS someone who has worked at Juicy corporate headquarters (not really corporate since Liz Claiborne OWNS them). They suck, everyone that works there is full of themselves and they use the same crap VS does to make their stuff. They have an office in ARLETA, CA, yeah that's real brand name right there (let me go to work in an area with crack addicts and homeless people). They just price it higher cause they "can". At least VS markets it towards girls under 20 and they make it affordable. Juicy Sucks! VS ALL THE WAY!

  55. jenpal says – reply to this


    555

    Fuck Juicy and their ridiculous over-priced bag and their corny flip flops. they should also try to sue all colleges for putting their logos on asses too. and Pink sweat clothes are corny too.

  56. omglolzers says – reply to this


    556

    Just because something is expensive doesn't means it is quality. Secondly, the words on your ass are tacky on grown women and even worse on teens and younger.

  57. kayla says – reply to this


    557

    juicy for sure… they did have it all first… but what took them so long?

  58. Rachael says – reply to this


    558

    Victoria Secret all the way, that other shit is much too expensive for any normal person to afford!

  59. bridget says – reply to this


    559

    JUICCCCY
    VS is for cheap bitches

  60. liz says – reply to this


    560

    will they sue greek letter sweatpants next? stupid…

  61. shut the fuck up juicy` says – reply to this


    561

    Juicys just a cheap ass wanna be "designer" anyway whos clearly making no money off their over priced lounge wear if they're going to a sue a company that's been around longer then them in the first place. atleast V.S. doesn't try to be designer and is WAY more popular then juicy will ever be. Look at the models who model for V.S. who models for juicy? random bitches? Juicy might as well sue every other clothing brand imaginable for posting words on the ass of sweatpants because guess does it, abercrombie, hollister. I guess juicy needs to make its cut somehow though.

  62. AMR says – reply to this


    562

    Who cares? No one should wear pants with a word across the ass. Wake up - you look like a jackass.

  63. april says – reply to this


    563

    VICTORIAS SECRET
    JUICY IS WAY TO EXPENSIVE THEY ARE JUS HATIN ASS FUCKS WHO SHOULD JUS DIE ALREADY

  64. X-Tina Cruz says – reply to this


    564

    I am on VS's side and also i love the "JUICY" writen acroos plus you can buy those anywear for technically its to "Juicy C'S" IDEA!!!!!

  65. LiL says – reply to this


    565

    PINK is better than JUICY anyway!

  66. djp says – reply to this


    566

    i am totally on juicy's side

  67. Anita says – reply to this


    567

    thats the dumbest thing i've ever heard.
    who cares. everything is the name on the butt.

  68. Sarah says – reply to this


    568

    side VS!

  69. Sara says – reply to this


    569

    VS!
    Like everyone said, writing on the ass has been around FOREVER. Colleges everywhere make gym shorts like that! Who are they going to sue next? UCLA???
    More importantly: WHO WEARS JUICY ANYMORE??? Britany Spears??? Yeah I really want to look like her. SOOOOO trashy!

  70. Chloe says – reply to this


    570

    Team Juicy!!

  71. Yana says – reply to this


    571

    juicy couture all the way!
    victoria`s secret is cute, but they totally jocked the packaging thing

  72. jonalisa says – reply to this


    572

    I agree. Writing on ones' ass, no matter what their age looks TRASHY. You don't see any stars wearing that crap, unless they are in porno or Playboy. It's slutty and trailer trashy.

  73. kdubbz says – reply to this


    573

    JUICY.

  74. katherine says – reply to this


    574

    well obviously those of us who can't afford to spend hundreds of dollars on sweats & PJ's are going to be shopping at Vicky's….. Juicy sucks

  75. Gwen says – reply to this


    575

    who gives a shit?

  76. J says – reply to this


    576

    Thats so lame!!!! I am on Victorias Secrets Side. Juicy Couture is too f'n expensive anyway. And their sweats are super uncomfortable.

  77. Miranda says – reply to this


    577

    according to Tyra Banks on ANTM 2 years ago, Any type of sweat suits are WAY out of style.

    its NOT EVEN stylish, its tacky and i think they look dumpy.

    who the fuck cares?

  78. Shay says – reply to this


    578

    If you have you put a name over your ASS you are an ASS with an ugly ASS!
    Once those names on the sweatpants ASSES got to Wal Mart they are trash!
    If you buy Juicey's they are laughing at you for spending money on the same crap at WAlMart…. Juicy sweatpants AND Wal Mart sweatpants are all made in China.. so stop buying all the ASS crap and stop making an ASS of yourself!

  79. Crissssi says – reply to this


    579

    oh god, be serious….. money hungry bastards over at Juicy.

More comments: « 1 2 3 4 5 [6]