Introducing…..
Filed under: Personally Perez > Fashion Smashion
Very VERY exciting news!
Notorious blogger and "Queen of All Media," Perez Hilton, can now also call himself a 'designer.'
On Wednesday, Perez announced plans to introduce a clothing and accessories line, to be sold exclusively at Hottopic.com and in all Hot Topic stores nationwide.
Perez Hilton for Hot Topic will feature women's t-shirts, hoodies, accessories and footwear. Hilton, who's real name is Mario Lavandeira, said the decision to put his name behind a line of clothing and accessories seemed like a natural next step.
"2008 is all about expanding the Perez Brand," the blogger explained. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."
Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can't wait to share his new line with fans.
Hilton's site has reached remarkable heights as a "go-to" for celebrity gossip, despite a consistency of snarky comments and crude drawings he is famous for inserting over photos of prominent and some not-so-prominent celebrities.
Hilton says the success of his website encouraged him to look beyond the boundaries of cyberspace.
"It seems natural to make products that my readers will love and hopefully some guys will rock it too," he said. "Some people might even call me a perfectionist, well that person would be me! I'm very passionate about my brand. I have extremely high standards and I like to get my hands dirty!"
The line, which debuts on June 6, will range in price from $1.75 to $46, and will include products like Gossip Gangster Flip Flops, Perezcious Pink and Purple Lip Gloss and P-Nasty Shades–just to name a few.
The celebrity blogger also plans to sell tote bags, socks and earrings, and says fans will even be able to buy their own Perez Hilton journal, so they can be as nasty as P-Nasty himself.
"I'm most excited to finally see on the shelves products that are good and affordable for my readers," Hilton said. "I actively sought out Hot Topic for that þreason."
And if you think Perez is following in the footsteps of other Hollywood starlets who seem to be attaching their names to anything and everything, think again!
"I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares," he says. "My brand will be very conscious of my audience."
Well, it wouldn't be true Perez style without a little dig at the end, now would it?
[Image by Rachel Worth via WENN. Special thanks to One Sunset and Lotus Vodka.]
where are they made? are your clothing sweat shop free?
Fatarse, you are delusional if you think people would wanna wear your crappy and way outdated trashiness.
Sell out
I guess its TRUE they do give ANYONE their own clothing line.
I'm gonna buy your stuff!!!!!! Congrats Perez!
no… no…. noo….
is your audience like 12 or something.
these clothes are terrible, and they've already been done.
skulls, the kanye bandana, JUST STOP IT NOW.
looooooooooooooool How could you Perez after talking shit about celebs with clothing lime you are in the same gutter as LC Heidi and LaLohan thats what you get for talking crap looooool
PS it looks like Avril will be the only one buying your clothes.. but wait she doesnt make anymore money to afford it hahah I guess your clothes will end up next to Posh jeans at Marshalls Mega Store Outlet hahahahahah
Im on my way. I would totally rock out your line!!! You are so awesome because your honest. NO candy coating straight to the core! hard core. You should be so proud!
dont you love how people hate so much perez! lets see them do the things you are doing. people think that b/c they wouldnt buy those clothes, you suck or youre a sell out.
shit, make that money! get into everything while you can. its only one life!
Everyone loves to complain or criticize something they are not doing, and ususally, they are not doing anything anyway. losers!
HELLO?! plaid pants? pajama much? stupid stupid stupid ogre. you are an INSULT to real FASHION DESIGNERS. you should be gunned down and burnt with your tasteless crap!
ARE YOU SERIOUS? THAT WHAT YOU CALL DESIGNS? SO UNORIGINAL!
Congratulations you are the winner of the Sell-Out Sweepstakes! Your grand prize is a complete wardrobe full of the ugliest clothes ever.
Don't you sit there all talk all that crap about real celebrities and LC and Heidi comin out with closing lines? And then you have the nerve to come out with a clothing lie yourself? You are such a hypocrite!
Perez, please tell us the reason for which you never talk since a very very long time about Britney. What happened between both of you ? Xonline is always speaking about her and you, never. Why ?
I love the clothes!!!! very cute!!! When is it available?????
YOU BETTER MAKE SOME SHIT FOR THE BIGGER GIRLS BECAUSE HOT TOPIC MAKES SMALL CLOTHES!!!! (ie: large = small)
YOU SHOULD KNOW HOW IT IS…. YOUR 'HUSKY'
oh! and btw, i picked the curtains on my house and the living room set, can i be called an interior designer now?
HELL NO! you are a fucking insult!
Those blue pants are cute but overall the line is pretty passe. No offense babe.
Looks like shit.
ugly ugly ugly.
and who is the one who has been bashing everyone coming out with clothing lines?
….and now you have one of your own.
from what i can see, it is trashy, cheap and certainly not fashion forward.
You are the biggest cunt rag that I have ever seen… Your cloths are trailer park chic—DISGUSTING! I bet when you lose weight you'll look like a deflated beach ball covered with stretch marks. FAT FUCK!
Oh come on! Shouldnt you be selling that hideous shit in one of those fat stores. Your not a celebrity fucktard,!
Shouldn't this line be sold at Layne Bryant?
"who's" should be "whose"
SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUTSELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUTSELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUTSELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUTSELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUTSELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUTSELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUTSELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT SELL OUT
Small amount of people will buy it because the fans will think it's cute, nice and hot but never good enough to be ordered online and pay a little shipping. It will fade since all non high end designer last no longer than just a season. I wish all the best and the worst.
Very cool. Good for you! And you are looking great.
After all the crap you give celebs for putting out shitty clothing lines???
Sell out….
ooh-love the plaid pants. so now that you're becoming so influential…don't you think you could cut back on the snark? you could actually make the world a better place!!
they better be super cute and cheap or i'm going to hate you p-nasty
SHITEOUS!!!!!
LOL
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
oh… and by the way you're a
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
SELL OUT
Re: lucy –
I COULDNT AGREE MORE!!!!
That outfit on the right is cuuuuuute!!!!!
My God..the ultimate REVENGE OF THE NERDS. Like we really believe you're designing this crap. You're a whore, like everyone else you mock.
Work it beyotch! Your outfits are cute but not slutty looking. I would absolutely wear the outfit on the right and I'm 51 but I look 30.
Congrats Perez, but whoever decided that Hot Topic would be a good fit for your line was seriously deranged.
WTF? You bash celebs for their clothing lines (which yes, do suck) and here you are doing the same thing. And it looks like Avril designed those clothes. I'm all for people making a go of it, whatever "it" is, but you're such a hypocrite. I hope you NEVER have the balls to make fun of celebs and their clothing lines again. And what's with the gun? You just went on and on about how guns kill - yet you have a big ol' gun on the shirt. Nice way to talk out both your mouth and your ass. Also, please stop talking in the third person like it's someone else talking about you. Like you have a big staff of writers. Please.
as someone who works in the fashion industry, enough is enough! just b/c you have a reality show or a venue where you can be heard does NOT mean you're a DESIGNER! people study years to be able to do this, and every twat and their mom is getting lines.
Who's doing the designing or are you just ripping off the designers you like? THIS IS NOTHING NEW been done for years. its not a form of flattery, its a form of theft. stick to what you know and let the professionals dress the masses.
I am sad to hear this news. The last thing we need is another mass produced throw-away clothing brand that will create larger polution and global warning problems. Do you know the amount of plastic that is used for shipping products that are made in China or Mexico? I think we should be supporting companies that can offer quality goods that won't add to the massive amount of cheap clothing that end up at the garbage dump. Why bother supporting environmental issues? YOU are the problem
A start.
Please vote Republican in the next election. My name is Mark Foley and I approve this young boy's asshole.
So proud of you! Since you're releasing at Hot Topic, does this mean there might be a release at their sister stores, Torrid? You know, for us larger than life girls.
Im in love with with those clothes on the pic!
Okay…just one question, are those clothes going to be available in Portugal?
What's the brand called, and when does it become available?!
If you want to keep your readers in mind, how about making pants in sizes larger than 0 and 1?
It looks cool. Especially the Gossip with gun t-shirt!!
Awww! I actually Might buy that! I LOVE those checkered pants!!!
:)
go back to voting for a communist Borat Osama.
As much fun as you've made of others clothes, it takes king size balls to put out a clothing line. Wish you well.
About time! Congratulations, Perez!! Congratulations!!! You KNOW you will be super-successful!!! And, by the way: LOOKING MIGHTY GOOD!!!! Congratulations on that, too!!!
your such a sell out
Please tell me you're going to carry stuff in Juniors Plus Sizes?! Those other sellouts never do.
You have a good eye for whats hot and whats not? OMG look at you! That's so laughable!
honey, being gay doesn't make you a stylist! But maybe this will work, and perhaps you do have the skills. Good luck!
x ps marry me!
It's a little bit funny, if you notice that the designs resemble the artwork for all of ashlee simpson's albums…. ironic….
Um, Perez, I don't think you're supposed to talk so much about branding yourself.
Isn't the idea of whoring out crappy products with your name supposed to stay behind the scenes?
It's kind of gauche to be so … obvious about it.
i love the clothes in that picture.
i'm gonna go buy it!
…and Avril Lavigne for that matter as well….
u are one fat hypocrite
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
perez…hottopic..needed zomething new…
zo glad…thiz zhit will look[☼☼] damn fine on me
and my sizzzzzzzzzzzzzzzzzzzluv it..geniuzzzzzz}}♥♥{{
Seriously, after all the shit you talk about celebrity lines??? NOT COOL
"I have a good eye for what's hot and what's not."
are you serious perez??
Like I would want to look like PearAss!
Man Perez…it is becoming so blazingly obvious what a hypocrite u r. U are always going on about how only wannabe celebs have clothing lines..how pathetic they r..etc..and here you are with a clothing line. You write "Guns Kill", talk about how awful they r,etc…and there is a shirt from ur line with a gun on it. Do you have ANY integrity? I won't be back, you are starting to make me sick to my stomache..and I know this post won't mean a thing to you..I used to actually like you. The good news is, you will soon saturate everyone and your 15 mins will be up. bye.
Shiteous. When I go to Hot Topic I'm looking for heartagrams, not gay clown pants.
Cool! Have to check it out. Looks like you made things affordable!
You grew untill you exploded into the same shit. BAH!. PEREZ IS DEAD.
You can join the ranks of every other loser celebrity that came out with a new line of clothes.
Oh, and I think you ridiculed them all too.
What does that make you? A fucking hypocrite!
your 15 minutes are slipping away. tick tock tick tock
I actually really like these clothes… my girlfriend wud definitely wear them and she doesn't even like perez. But Perez! where can Canadians get them!!???
”””””””' perez, that pink gun on that shirt is me….”””””””””””””'
………………….. i luv me gunzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
Atleast Lauren Conrad went to school for fashion, and has always wanted to be a designer.
You are just doing this for the money.
Also, the gun - not cool.
i love you perezzz your like my idol!! i wish i could work fo ru ur amazaaaing
i love it!!!
Seriously? Are you fucking kidding me?
I love the pieces of shit that bother to leave hateful comments in here. Fuck them, you're absolutely amazing. I would definitely wear that second outfit. It's amazing. Good work babe!!
Hi Perez,
I have read your site everyday for as long as you've been posting. I liked that a "normal" guy was writing out what we were all thinking. Your site wasn't commercial, it was just there. Now, I regret that you've somewhat gone over the top with your "brand" and it's not fun to read anymore — you've become the person you've spent years mocking and making fun of. Don't get me wrong, I'm sure most of your readers would succumb to fame and riches if given some of the opportunities you have been given. For me, it's not fun reading about your interviews, your clothing line, what organization I should donate to. If I wanted all that, I'd be reading MSN.com. I guess I'm off to find someone else who's up-and-coming and hoping they dont't up-and-come, but stay simple and great.
Regrets,
K
Sorry, P., but even my little dog Spot has his own designer "license". Next you'll have a line of perfume, your own wine, your own vodka, blah, blah. Of course, you'll eventually become a full-time actor. Why do you celebs always do the same thing?
omg! i love all of it!
just stick to bloggin pls!
perez i fucking love you
wow.. i could find that in Chinatown… sorry.. it's crap
god im SO GLAD i dont live in the us, and am away from hot topic…it's the lamest fucking store i've ever been in. emo fag clothes…pagan mall rats hanging around the store…and BAD merch….their shirts suck ass. perez, you're just an emo fag like your buddies fall out boy. fucking sell out.
Here's a novel thought… how about if 10% of the profits from the Perez line is donated to some of these charities and not-for-profit organizations listed on Perez' site? THEN, you would have something you could really be proud of and do some good for a lot of suffering people out there. You want us to support these organizations by clicking on these sites and donating ourselves, but it would really be impressive if Perez would consider doing some additional good with this new clothing line, and not just be another celebrity cashing in on their name by moving into fashion and accessories to make more money..
soo fabulous, I can't wait
I guess it's true what you say, anyone can have a clothing line if they want.
sell out!… what do you know about design?
loves the hoodie….so cute.
hmm…kinda looks like the very same style you rag on avril for wearing!?!
"I have a good eye for what's hot and what's not."
Then you should know that hottopic is so not hot. I love that everytime a new celeb announces some tye of clothing line all you do is make fun of them. I used to love you Perez, but your hypocrisy is really annoying.
i'm happy for you, p. just don't charge $20 for a t shirt and $40 for a hoodie like the rest of the clothes in hot topic, will you? if you're conscious of your audience you'll know 18-25 year olds don't have any money… so keep it reasonable, bb. :*
YAY kitty skulls. I dig it.
yo i love you perez but stickto your day job, it looks like glitter and pink through up on a piece of cotton
Awful. Sell-out. I am through with this site. This was the last straw.
i cant believe how ugly those clothes are! ugh hot topic bull shit
Yeah, and I heard they're building another Disneyland in Paducah.
Everytime Perez talks about fashion, it's obvious he has NO SENSE of style, and often asks what WE think! Hello? Perez is a gross, slobby nerd…what the hell could he possible know about fashion. This is such a joke.
PEREZ has actually had GASTRIC BYPASS, so when he drops more weight, it AIN'T because of his sky-blue Pee Wee Herman bicycle, people!
YOU have a good eye for what's hot???? Ha! You need an awakening!
This is being a "perfectionist" - ? Selling out of a store that caters largely to kids and putting a gun on a shirt? Soon after posting about a horrible incident? Anything that "glorifies" guns is the wrong message for kids who are impressionable. Just another instance of NOT walking the talk. Can't wait ’til someone gets a hold of the sweatshop info. When are you all going to wake up?
Looks like you got the financially challenged fat-ass market cornered - every designer wants to target a group that has no money…LMAO you are such a mouth-breathing idiot.
those plaid pants are hott!!! please make them in a long style too! I am 5'9 and its so hard to find cute pants like those in a long length!!! PLEASE PEREZ!!!!