Introducing…..
Filed under: Personally Perez > Fashion Smashion
Very VERY exciting news!
Notorious blogger and "Queen of All Media," Perez Hilton, can now also call himself a 'designer.'
On Wednesday, Perez announced plans to introduce a clothing and accessories line, to be sold exclusively at Hottopic.com and in all Hot Topic stores nationwide.
Perez Hilton for Hot Topic will feature women's t-shirts, hoodies, accessories and footwear. Hilton, who's real name is Mario Lavandeira, said the decision to put his name behind a line of clothing and accessories seemed like a natural next step.
"2008 is all about expanding the Perez Brand," the blogger explained. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."
Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can't wait to share his new line with fans.
Hilton's site has reached remarkable heights as a "go-to" for celebrity gossip, despite a consistency of snarky comments and crude drawings he is famous for inserting over photos of prominent and some not-so-prominent celebrities.
Hilton says the success of his website encouraged him to look beyond the boundaries of cyberspace.
"It seems natural to make products that my readers will love and hopefully some guys will rock it too," he said. "Some people might even call me a perfectionist, well that person would be me! I'm very passionate about my brand. I have extremely high standards and I like to get my hands dirty!"
The line, which debuts on June 6, will range in price from $1.75 to $46, and will include products like Gossip Gangster Flip Flops, Perezcious Pink and Purple Lip Gloss and P-Nasty Shades–just to name a few.
The celebrity blogger also plans to sell tote bags, socks and earrings, and says fans will even be able to buy their own Perez Hilton journal, so they can be as nasty as P-Nasty himself.
"I'm most excited to finally see on the shelves products that are good and affordable for my readers," Hilton said. "I actively sought out Hot Topic for that þreason."
And if you think Perez is following in the footsteps of other Hollywood starlets who seem to be attaching their names to anything and everything, think again!
"I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares," he says. "My brand will be very conscious of my audience."
Well, it wouldn't be true Perez style without a little dig at the end, now would it?
[Image by Rachel Worth via WENN. Special thanks to One Sunset and Lotus Vodka.]
omg i can't wait for the line to come out!
i read this blog religiously
this is very exciting news!!!!!!
=]
I CANNOT WAIT!!! im so gonna rock the p-nasty shades!!
What is the matter with you??? Why are so intent on becoming one of the douchebags you used to trash so ferociously??! Why does EVERYONE sell out? I've been reading this for probably three years now, It's so sad what this site has become.
Fat Nipple, you are original
Please stop this. Stop it. Nobody wants it. At least not the majority of your readers. We all loved you for being normal. Now, the people you write about could be you. You don't even need to do this. It's a shame you're becoming such a hypocrite by first talking shit about celebs who make their own clothing line, writing about how guns kill and how victoia beckham needs to eat and then "design" your own Avril-looking clothes, put a gun on it and tell the world how Misha has fat thighs. I'm guessing this comment doesn't mean shit to you, but it does to me. So please don't do this. You can do so much better.
Yea! Awesome! Hot Topic is awesome. Your stuff looks great!!!! I can't wait to go to Hot Topic and order some pieces. CONGRATULATIONS
make it fat girl friendly perez. come on now!
… to laugh hysterically (because this is a joke, right?) or to be disgusted. You're now not only a "designer" but a "brand?"
Do you all really think all of these "fans" posting how much they love these clothes and are headed to the mall are actually walking, talking people? Someone loves the comments section as much as we do.
Wonder who?
the one on the right is cute!….
Is this it? Looks very Avril Lavigne to me…
Just thought voice my opinion you talk all the time about how guns are dangerous and stop the violence yet you are selling a t-shirt with a gun blazoned on the front of it?????
AH HELL NO IVE SEEN THE WAY U DRESS PREZ U CANT SELL MY BLACK ASS NOTHING so is this a woman line r male and what do u know about woman clothes I think u grew up wearing your mommas clothes and make up it wouldnt surprise me wit u cause u aint screwed 2 tight.
you've got to be kidding me.
Wow hotness pants and hoodies!!! I would totally rock all that shit and I don't even wear things like that sooooo frickin cute I need those pants!!!!
oh c'mon… you're trying too hard like a "celebrity" now.. TRYING REALLY REALLY HARD. just stick to blogging which sells you most. social climber!
Perez. I expect more from you!
Why are you showing an image of a gun on your shirts when you are SOOOO obviously against gun violence based on your turkey-hunting posts???
I love that, finally a fashion range that looks like it is worth the money! Can people in the UK get it?!
Stick to blogging. And even then it's not you all the time with all your handlers, team, and now vice president, lawyers, etc. The clothes are freaking ugly and will be "cool" for ur audience for a week. U need new handlers, you're selling out too soon. And I'm from Miami and we r getting bored of you.
yay Perez! Quick question: what sizes are you going up to??? AND I wanted to say STOP HATIN haterz cause you checkin on his site and leaving comments…got nothing better to do? You don't like it? get your own life!
You stole my shiteous clothes designs
Please rethink this line of plaid and skulls please!
I can't wait to buy that cute skull hoopie! My daughter is gonna love it too! Way 2 Go Perez!
not so sure I'd be so happy about dealing with hot topic. they are pretty notorious for ripping businesses off to turn a profit. tread cautiously.
I'd so wear them !!!
cant wait tio buy em haha
: ) ive been looking for a pair if plaid skinny pants. woooo!
NICE…. I will so go get some new clothes…. YOU LOOK SOOOO GOOD
you criticize lauren conrad and heidi montag, perez, yet you're doing the EXACT SAME THING they are doing… using your 15 minutes while you can. suck a fat one perez, you're just as bad as the rest of them, yet you can't see it.
That hoodie is really cute, and I'd actually wear these clothes … more than I would with LC's shiteous designs. I don't shop at HT and maybe I would check out your line now! Keep it up Perez!
Sooo I am pretty sure I have seen 500,000 shirts that look EXACTLY like those in Hot Topic. Hell, when I was fifteen years old and going through the Hot Topic faze I OWNED that pink gun shirt you have there.
Way to be creative……..
Please get the fuck out of the fashion world. I don't even know why you report on it considering you have no knowledge or taste. Stick to gossip please. No one cares about you fashion opinions.
I hope you make any tee-shirts or anything PLUS SIZE! i mean all the good shit is for the damn skinny people. cmon perez, gimme a hot rockin tshirt that a double XL!
Wow Perez.. I just keep getting prouder and prouder of you! You're one of the few people who as their fame gets bigger the more real they become. You prove that you can do all these things… have a successful website, a clothing line, a music deal… and keep it real! And you're getting hotter by the day! Keep it up!
Avril Lavigne might want to wear this terrible crap.
Oh my God Perez where do you even find the time? the blog full time, the vh1 thing, now this.. I'd totally rock the plaid pants tho they're cute
Loooooooooove it! The plaid paints and grey hoodie are definately hot! Good for you Perez, I have a feeling this clothing line will sell sell sell
Congrats Perez! Can't wait to check it out at HT…
and how many sweatshop workers are you (ab)using to make your plastic clothes?
PEREZ IS SODOMIZING THOSE
POOR MANNEQUINS
(DONT TELL HIM THEY WERE LADY MANNEQUINS )
you don't have a fashion sense. you were frumpy dressing yourself until some folks took pity and gave you a few halfway decent rags. Now you call yourself fashion sensible? you are starting to believe your own bullshit.
Fail. Hot Topic is for wannabes and 12 year olds.
SELLLLLLLLLLLLL OUUUUUTTTTTT.
YOU BASH EVERYONE ELSE FOR DESIGNING LINES
THEN YOU JUST FOLLOW THE PACK.
LIKE YOU'VE SAID IN THE PAST- JUST CUS YOUR A CELEB
DOESNT MEAN YOU HAVE AN "EYE" FOR CLOTHES.
(which im sorry- you dont- you dress like shit.)
STICK TO WHAT YOU STARTED- BLOGGING.
Please die you money-grubbing fat fuck.
i want the plaid pants tooooooO!!!!!
you havn't a clue about fashion buddy, any fagboy (myself included) can spot what's hot and what's not, but not everyone can create. sheeet you can't even dress yourself.
I'TS A TRAP PEREZ SPRINKELS PIXI DUST ON THE CLOTHES
eeeeeeeeeeeeeeeeewwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
omg perez im SOOO excited to see ur line!!! and wear it!! =]
Thats some really boring and kinda ugly clothes.
Avril lavigne / Emo… or as someone say wannabe emo trash.
…umm bahahaha!!!! your coming out with a clothing line after you bitch and complain about every OTHER celebrity doing the same thing!!!
hmm…okayyyy!!! dont be hypocritical my friend - it's tacky.
so basically someone made these clothes and paid you to be the face of the line. i wonder if the person who created lauren conrads line is behind this. its just as ugly.
…dont worry ya'll - next he will be coming out with a CD!! bahahaha.
Avril is going to love this!
ummmm, is it a clothing line for 6th grade girls? that is some seriously cheap looking shit.
Perez, at first I was worried about your clothing choices but these are SO cute! love love love the hoodie on the right!
ur sucha hypocrit i remember u bitchin about how ever fuckin person is coming out with their own clothing line.. like when amanda bynes came out with hers u said that. HYPOCRIT!
Will your clothes be plus size friendly?
If only there was a HotTopic store in Canada…
*sob* :'(
felicidades perez! the clothes look freakking great! i am so going to be making you a rich man! i love the clothes!! = ) luv ya perez!
Some of the stuff separate, looks good! I like the tank/shirt and the hoodie. Both pairs of pants are a NO-NO.
CAN"T WAIT! xoxo
actually perez these are really cute clothes…just not together.
love love love the hoodie!!!
So your target audience must be tweens, because those outfits are ugly.
Avril would love them.
wow perez, that gun shirt looks eerily similar to one i sent you 4 years ago from my shirt line 724.1 clothing. hmmmmm. that is odd!!!!
thats great girl but i dunno its kinda odd
I LOVE THE LINE! CONGRATS!!
IT'S A RIP OFF OF TOKIDOKI!
This is such a joke. All you do is insult people who do the exact same thing IE whore their name out to sell a product. You are the same as the rest of them.
Lame and tired come to mind when I see those clothes. I was wearing that when I was 15…that was a long time ago! If you want to be fresh, try harder!
you are fat and have no sense of style. wow you are selling clothes at hot topic the grossest store next to wet seal and forever 21. as an art student it personally offends me that designers with actual talent cant get there stuff seen but a fat, trashy slob like you can sell you disgusting clothes nation wide. kill yourself perez
Awesome…U rock Perez!! Affordable, in style, what more could a girl ask for?
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
TOKIDOKI!!!!
of all the dick you've sucked in the past couple of years, how many of them would have been there if you weren't "Perez Hilton"???
just blog, nobody wants to dress like a fat, sad old homo. your hubris is getting the better of you
Just what I thought, a bunch of cheap crap made by third world slave labor.
Aren't you the same guy that's always complaining about how every celebrity on the planet has a clothing line. Sell out! But brillant move for the pocket book.
I hate Hot Topic, but I will have to go in there in to check out the new line. Hopefully you will sell some cool t-shirts. Congrats on all the success!
To hate avril so much, you're definitely stealing her style. The clothes are ridiculous and anyone who would wear them is lame. Did you not get that hoodies came like a flood of VOMIT and now they're gone and we're in that happy stasis in our CARDIGANS loving every bit of that post-upchucking CALM? The whole look of this line is so Junior High outcast…You should call it Avril inspired.
THAT LOOKS LIKE VINTAGE AVIL LAVIGNE RIGHT THERE. YOUR SUCH A FAT PATHETIC FAG - THE SWEATSHIRT IS A SCRAPBOOK BRAND RIP OFF… WHY DONT U GET ON THE TREAD MILL AND STOP WASTING EVERYONES TIME AND MONEY . IM DONE WITH YOUR SITE AND YOU - THE PATHETIC GROSS PERSON THAT YOU ARE, TRYING TO DICTATE FASHION AND WHOS COOL AND WHOS NOT- YOU ARE GROSS LOSER !
I think what you are doing is fantastic. I don't know if I will buy it, but I wish you success! One thing that I think is absolutely ridiculous is when celebrities who really owe all their success and profit to their fans make a clothing line and price it out of their fan’s price range. Their opportunity to make a clothing line wouldn’t exist if all the teens and pre-teens weren’t buying their music or watching their tv shows/movies. And then they go and make $250.00+ clothing items and $700.00+ purses and accessories. I think the price range is fantastic and the line is your own style, and your forethought and reasons for doing this is great. Best of luck!
not u 2
Ladies and Gentlemen I give you the begining of the end…what a crock of shit! Are you kidding me? and wow what a coupe…how on earth did you score such a klassie store like HotTopic?!? what a joke. Bend over and take it fattie!
They're so Cute!!!
Congrats on being the most hypocrtical piece of shit on the internet. i'm sure your clothes will go over great with LC and Beyonce and Victoria and all the other piece of shit celebritys you talk shit about for having a clothing line. Nice work on the worth while cause stuff, shitty shitty shitty move for become the same piece of shit you accuse others of being. Fucking loser.
aaaaaaaaaaaaaaaaaah!!! I'm so excited! I can't wait!
After lambasting others (also unqualified) to launch fashion lines, it is truly LAUGHABLE to see you doing the same. On the fashion front, Perez, you are decidedly NOT a tastemaker.
However, I applaud you for milking your 15 minutes of fame.
As a publicist, I can only say that you will soon be wearing out your welcome with the public. I suggest limiting yourself to a few areas in which you can excel. Once you end up with a few failures (as this so-called fashion line is wont to do) your credibility will diminish.
Stick with a few things you can do well.
I can tell you that the blog is already suffering. Tons of spelling errors along with obviously repeated stories and photos from other sources - - and worse: too much reporting on several celebs which has become tired.
Um. Really? Wow. . . If there is ANYONE that I absolutely DON'T want to dress like it's Perez Hilton. Seriously, those clothes in the promo photo are pretty damn ghastly. The bar is so low these days. . . Too low, I'd say. Wayyyyyyyyyyyyy too low. . .
Perez, doesn't this seem a little hypocritical? I mean for the past few months whenever someone says there gonna make a clothing line you go "OMG WTH?!" but now your doing the same thing as everyone else, that makes you no better than the ickies on the hills.
I want that hoodie!!!
I LOVE IT!!! WELL DONE PEREZ..CAN'T WAIT TILL JUNE 6…
I want a hoodie and flip-flops……
fine taste you have there!!
CONGRATS PEREZ!!!
OMG! Those are your clothes in the pic? I LOVE those! That's EXACTLY something I would wear! I'm so excited…Congrats Perez. I know you're "in touch" with your audience, I just hope you stay that way and don't start making crappy, cheap, poorly made things like every one else seems to be doing. Hooray for Perez!
That is some ugly shit.
Uhhh aren't you the one knocking people for their lines? what makes you think yours is any more fashionable? come on now.. Perez Hilton - the world's greatest bigot..
What I want to know is if this shit's going to come in plus sizes because I want those plaid pants but I know they probably wont fit on my fat ass.
Dang Perez! Congratulations dude. Those clothes are cute! I'd wear them. Will they be available online on their website as well? The hat your wearing is cute, by the way. Will hats be a part of the collection? I love hats!!
Perez who are raking in the $$$$$$$ but please, don't allow 12 year olds to stitch your clothes.
You totally sold out. I loved you! You just lost so much credibility.
Re: Brenda –
I think it's hilarious that you find Perez's Clothing Line SO upseting!
HOW TACKY!
amazing what ppl will put their name on…
Love ya Perez…but you ALWAYS make fun of celebs getting a clothing line. You just added to that sell out list!
Who is their right mind would wear clothes designed by Perez? The guy has never looked put together and basically walks around looking frumpy and …welll…like a out of shape clown. He obviously knows nothing about true couture and fashion. Give it up Perez…you are NOT in the same category as the stars and never will be. Is the brand name Wannabe star…or is it D LIst forever?