Introducing…..
Filed under: Personally Perez > Fashion Smashion
Very VERY exciting news!
Notorious blogger and "Queen of All Media," Perez Hilton, can now also call himself a 'designer.'
On Wednesday, Perez announced plans to introduce a clothing and accessories line, to be sold exclusively at Hottopic.com and in all Hot Topic stores nationwide.
Perez Hilton for Hot Topic will feature women's t-shirts, hoodies, accessories and footwear. Hilton, who's real name is Mario Lavandeira, said the decision to put his name behind a line of clothing and accessories seemed like a natural next step.
"2008 is all about expanding the Perez Brand," the blogger explained. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."
Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can't wait to share his new line with fans.
Hilton's site has reached remarkable heights as a "go-to" for celebrity gossip, despite a consistency of snarky comments and crude drawings he is famous for inserting over photos of prominent and some not-so-prominent celebrities.
Hilton says the success of his website encouraged him to look beyond the boundaries of cyberspace.
"It seems natural to make products that my readers will love and hopefully some guys will rock it too," he said. "Some people might even call me a perfectionist, well that person would be me! I'm very passionate about my brand. I have extremely high standards and I like to get my hands dirty!"
The line, which debuts on June 6, will range in price from $1.75 to $46, and will include products like Gossip Gangster Flip Flops, Perezcious Pink and Purple Lip Gloss and P-Nasty Shades–just to name a few.
The celebrity blogger also plans to sell tote bags, socks and earrings, and says fans will even be able to buy their own Perez Hilton journal, so they can be as nasty as P-Nasty himself.
"I'm most excited to finally see on the shelves products that are good and affordable for my readers," Hilton said. "I actively sought out Hot Topic for that þreason."
And if you think Perez is following in the footsteps of other Hollywood starlets who seem to be attaching their names to anything and everything, think again!
"I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares," he says. "My brand will be very conscious of my audience."
Well, it wouldn't be true Perez style without a little dig at the end, now would it?
[Image by Rachel Worth via WENN. Special thanks to One Sunset and Lotus Vodka.]
omg i really like ur blogs! but come on! a clothing line? ARE U KIDDING ME? what do u know about fashion? and just the samples themslves look cheap! im really not trying to be rude! but ur worse then Hiedi and Lauren put togther!
oh shit i love those grey plaid pants!!
i wonder how long until you come out with your own fragrance, vodka, and makeup lines, as well. While I am very much pro-fashion and designing is fun, you obviously aren't doing it for its own sake. You sold out. I am sad to see this. I still like your page, but I really hope that in exchange for having celebrity status and wealth, you do not reduce yourself to becoming a 'product'.
maybe you can help bring hot topic to canada? we have emo's here too! after all, Canada hearts Perez!
Congratulations, those are very avril lavinge -ish.
Awesome.Affordable. Amazing.
Finally something "real" people can afford
You rag on everyone else who does it, and yet the second you are given the chance, you jump on it like flies on shit. Go figure. What a hypocrite.
What an effin' contradiction, P. You make fun of every wanna-be designer like Lauren and Heidi because, hello, they're not effin' designers and neither are you. Your line better be good - and if it isn't - you better effin' make fun of yourself too!
I'm so excited for the line!! If it's gonna be sold at Hot Topic then you know the line is hot. I'm gonna buy so much from his line. I can't wait.. Congratulaitons Perez!!!!
WOW clothes look amazing! keep us posted with the release date! i can't wait to go buy it! CONGRATS!!
NOW DO YOU GUPPIES BELIEVE THAT HE'S NOT REALLY WRITING THIS BLOG ANYMORE AND HASN'T BEEN FOR SOME TIME? IT'S ALL WRITTEN BY HIS SISTER AND MOM!!!! WAKE-UP, SUCKERS!
OMG! I love the new clothes!! I would defintely rock the outfits!!! Congrats!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
so you're going to start dressing 15 year-old pop "rawkers" like avril lavigne? maybe you do know your audience. most of them, anyhow.
:proceeds to read a page of moronic comments seemingly left by junior high students and retards:
Looks like you stole the outfits from the wardrobe department at the cancelled Avril Lavigne tour!
shameless plug, gross.
hot topic perez?? honestly, thats disgusting. id rather die then go into that terrible store. thats totally avril of you- SICKK!!
Since you are such a huge liberal, maybe you will just give those profits away- after all, getting rich from initiative and work is a CRIME in the democrat platform. You will be EVIL and HORRIBLE to not give that money away to poor people who don't have it. Income redistribution Perez- that is what your beliefs are. Let's see what YOU do with it.
do your pants come with pre-drawn-in pee pee drops? fucking ugly crap.
Perez- you are turning nto exactly what you despise. Do we really need another lip gloss in the world? Or cheap shades? This is not very green of you. "The natural next step…expanding the 'Perez" brand" is called greed. It's called being a whore and selling your wares that this sad and pained planet simply does not need. Have some class. Are those clothes you are picture with above designed by you or Avril? SHE would spend money on that SHIT! You're a douchebag.
They look pretty trendy, but they do fit the target audience you mentioned. I wish you'd carry them elsewhere because I don't bother shopping at Hot Topic. The prices are very decent, and I hope the quality is still there.
BRING IT TO THE UK!!!!!!!!!!
….that stuff is hideous..esp the checked trousers……i wonder who would buy that stuff
its sooo perez!
its trashy, ugly, cheap, sold @ hottopic, totally for fat people. perez is indeed looking out for his "audience".
such a whore.
So exciting! Good luck! I love the black tube top shown with the teal pants!
congrats you are now an official sell out! that does look like something hot topic would sell, it is something a little goth kid could wear. $$$$$$weet!
Perez you look like a fat Chico Marx. Clothes suck and so do you. You're no Puff Daddy.
This looks like something Avril Lavigne would wear.
Thank goodness I'm 37 and will not be expected to wear such hideousness!
hotness!
MY EYES, THEY BURN!!!
Perez Perez…I think you are slowly becoming/joining what is wrong with Hollywood today. Are you selling out ? Who the fuck needs another 'celebrity' clothing line ? No offense but we liked you because you told it like it is…I feel that the more you go on the more you are becoming just like THEM. That's sad
hey, good luck with the line perez! you'll put hot topics sales thru the roooooffff
Sell-out. And after all the trashing you do on celebrity lines. By the way, don't compare Lauren Conrad's line to your's and Heidi Montag. She's got a design education and is actually involved in production. She's not just whoring out her name for publicity and money grabs.
I'm just wondering, do these clothes come with a specialty scent? Maybe BO with a hint of hint of cheese?
cheap clothes, probably unethically produced. its all about money.
the clothes are emo trash
NOT A CHANCE PEREZ!!!
I see the sale rack at WALMART.Not that I would ever shop at Walmart nor do I think any of your gentle readers(well maybe 8 8 year olds).This isn't fashion this is your stab at bulking up your pocketbook.I don't deny you that.All you Yanks out there just carry on doing what you do best.Spent your money on crap like this.I really wonder why you economy is in the SHITTER!!!
Yea perez u still look pretty fat, its highly unlikely u'l look anything but like a fat seal by july 4th. and also for all the shit u giv avril u still went n stole here style, those pants r horendous, punk ended and its not comin back
Have you considered using an actual writer to pen your press releases? It's "WHOSE" real name, not "WHO'S" real name. The contraction actually means "Who is". Proofread, Perez. It's embarrassing to read these errors in print.
Are you gunna do some of it in plus sized? Some of the things sold at Hot Topic are cut kinda small.
I CAN'T WAIT! I have been waiting for a line like this! It looks HOT Perez!
Natural next step?!?!?! LMAO!!! You are truly a piece of work, really. No matter what you're dissing someone for one week, you follow suit shortly thereafter. Que te pasa, Mijo?! Ten cuidado… I hear backlash is a bitch.
When I plan to look like wretched fashion victim the size of a walrus, I'll be sure to check out your "designs"!
wouldnt Urban Outfitters be better for you and your image?? I never hear good things about HotTopic…
i love the outfit with the plaid pants.
That shit looks something Avril would have word 5 years ago!
oh man i totally loves it! im a boy who'd totally rock the hoodies and the plaids.
Those clothes suck. The hoodies were hot maybe last year or the year before… but to just be coming out with them… you're not a fashion designer, you're a fashion copier.
It's amazing to me how you could talk SOOOOOO much shit about celebrities coming out with fashion lines and then do it yourself. At least The Hills bitches knew how to dress coming into the game… I've never seen you rock one fashionable outfit.
I can understand selling out totally. But to sell out while flaming others for the same thing is just fucked. God you're a cheesy, corny, douchebag, and you have no concept of it.
Your site is entertaining sometimes, but to be honest… you're just an insecure, desparate, gross, meh.
LOOKS LIKE AVRIL LAVUGNE WARDROBE!!!!!!!!!!!!! Give her, her clothes back Perez
Congrats, again…I'll be checking it out…
Those blue pants are awesome…when can I buy them?
Omg, your right, it does look like Avril lavigne clothing, jez, Perez, you knock her so much yet you want to be her.
Umm, yeah… Those clothes look like anything you can already get at Hot Topic, and a buttload of any stores. Not exactly original…
wait wait wait….the best part is how Perez has said on the video…He's doing it for the readers…..YEAH!!!! thats like saying George Bush went to war Iraq to protect us Americans
Well, there went my breakfast. The clothes are ugly enough without the masturbatory press release about how relevant and great Perez thinks he is. Perez is the very definition of a whore. And here's another thing - you DON"T have a good side, Perez, so stop posing to one side in your photos. Pathetic.
Wait a minute - is that a freaking GUN on that ugly-ass shirt??? Aren't you supposed to be Mr. Pacifist and why can't we all get along and all that BS that you're spewing now to make yourself look better? Hypocrite. Especially when it's obvious you raided Avril Lavigne's closet for this crap.
Re: Tara –
I bought my neice a pair of Dickies (same shade of blue) last summer at the swap meet in San Diego. I suggest you try dickiesgirl dot com. They're probably a little higher quality than this line.
Will not be buying this shit. =)
uhn huh…as with Heidi and Lauren, what does ol' P-Nasty know about fashion? Nothing…nothing more than the average Joe. You are a blogger, stick to whatcha know or you'll be eating your own words princess.
PS…Heidi as well said she had 'extremely high standards'. She also had some pretty decent prices for her line…and its shite. Hope you can live up to your own hype dear.
…oh and high standards when relating to 'fashion' does not in any way include hoodies, flip flops or tacky purple lipsticks.
You know this shizz dude. Don't fuck yourself over.
AHHHH I LOVE THAT GRAY HOODIE SO CUTE
Why do you always have a such a stupid look on our face? Is the dildo up your ass in sideways?
More clothing lines by faux-celebs??? Geezzz I never thought you would sell out like the rest of them…you never used to be like this! Go back to the old you…PLEASSSSSSSSE!
Initially I thought this was a sell-out move, but Perez has been selling T-shirts on his site for ages, so this actually makes sense. And I am surprised to say that i actually think the clothes are cute! if i were still a teenager i'd wear them.
I'm cracking up right now because A) i'd never touch your shiteous clothes and B) in the words of only yourself - they give a clothing line to anyone and everyone these days….
hot topic…..lol…..ew
cute! i'm excited!!
another "celebrity" sellout to the fashion machine.
Hell yeah, I'll be buying your stuff! It looks great! btw, plaid pants are the shitttt!
I hope the line is a smashing success. Not for your sake, but for the others involved….
Perez, Are you selling out? I'm so confused……
i like the plaid pants.
okay… that shit proves you have no eye for what's "hot." ew… you are going to fail terribly. and why hot topic??? yuck.
please make plus sizes too!
Congratulations, Perez! It looks wicked sicknasty. Also, it was very kind of you to choose my birthday as your debut date! Best of luck–I will almost certainly be stocking up on P-Nasty Shades and whatever it is that costs $1.75. Good price range.
–R
I.CANT.WAIT!!!!!
not to be mean, the clothes are fab, but don't cha think u r kinda selling out… what makes u different from the other stars that want to dabble in fashion?
does your shirt really say bring me the head of JM? That is fucked.
I LOVE those plaid pants!!! i want them!! and did anyone notice where perez's hands are??
YAY Perez!! Thanks for making your clothes affordable. I love you
Hayley
omg i actually adore those cheked trousers!!
Isn't it ironic that this is just the type of cloths that Avril Lavigne used to wear…
Ummm, you will be selling to their sister store Torrid too right? B/C you wouldn't just sell to the little skinny bimbo's out there like all the other celebs that you make fun of right?That would be like selling out and you would never dream of doing that right….??
Aren't YOU the one always making fun of all the random ppl coming out with their own line??? MAJOR hypocrite perez. You're turning into a major sell out…………..
YAY! the outfit on the right is so cute!! && its not expensive.
go perez
OMG i am so excited now! Congrats!! I hope there will be alot of great clothes and accesories
Perez - I'm a huge fan but seriously that shitz looks like it belongs to Avril! Seriously! If you need a consultant…
I'm really looking forward to buy some (or much)! I'm gonna make you rich!
This looks like everything else. Brings nothing to the table.
Hot Topic?? Seriously Perez that's a joke. The only people who shop there are preteens who are posers…I'm literally embarassed to ever set foot in a Hot Topic and if I were to, it would only to buy a costume. Stick to blogging about celebrities and stop trying to get your name out into everything. What's next, you're gonna tell us all your coming out with an album? Get real. The only difference between your line and Lauren and Heidi's line is that yours is shittier and sold in the worst possible store.
its wierd how you complain constantly about another "celebrity" starting a clothing line…but wait a minute its your turn now. So now its ok !!!
hyprocite is perez…he is begining to annoy me more and more each day
never thought i'd say that !
bad times =/ x
FUCKING SELLOUT!
pretty much the dumbest idea ever.
SIGH! oh why oh why? HYPOCRITE! It's looks CHEAP and like an AVRIL LAVINE knockoff!!!!
Absolutely FUG. Perez, stop being such a fame whore and go back to writing about fame whores.
Best of luck dude.
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….HOT TOPIC.. HAHAH
you're a fucking hypocritical moron. You used to be kinda cool because you stayed below the radar and just wrote about famous retards. Now you're the famous one and you're just as retarded as the rest of them. Shame on your Perez. You disgust me.
u suck!!!useless!!!
this is so circa 2001. who has graffiti prints on their clothes in the last 5 years???
WOW!
Perez, I'm Shocked THOSE OUTFITS KICK ASS!! XD
these would be great IF I WERE 10 YEARS OLD. Fashion line hey? talk about the ulimate KOD (kiss of death) guess now we all know where your career is headed…..the crapper
Hot Topic? Lame! Rollerbladers and emo kids shop there. Fashion disaters. Nuff siad.