Introducing…..
Filed under: Personally Perez > Fashion Smashion
Very VERY exciting news!
Notorious blogger and "Queen of All Media," Perez Hilton, can now also call himself a 'designer.'
On Wednesday, Perez announced plans to introduce a clothing and accessories line, to be sold exclusively at Hottopic.com and in all Hot Topic stores nationwide.
Perez Hilton for Hot Topic will feature women's t-shirts, hoodies, accessories and footwear. Hilton, who's real name is Mario Lavandeira, said the decision to put his name behind a line of clothing and accessories seemed like a natural next step.
"2008 is all about expanding the Perez Brand," the blogger explained. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."
Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can't wait to share his new line with fans.
Hilton's site has reached remarkable heights as a "go-to" for celebrity gossip, despite a consistency of snarky comments and crude drawings he is famous for inserting over photos of prominent and some not-so-prominent celebrities.
Hilton says the success of his website encouraged him to look beyond the boundaries of cyberspace.
"It seems natural to make products that my readers will love and hopefully some guys will rock it too," he said. "Some people might even call me a perfectionist, well that person would be me! I'm very passionate about my brand. I have extremely high standards and I like to get my hands dirty!"
The line, which debuts on June 6, will range in price from $1.75 to $46, and will include products like Gossip Gangster Flip Flops, Perezcious Pink and Purple Lip Gloss and P-Nasty Shades–just to name a few.
The celebrity blogger also plans to sell tote bags, socks and earrings, and says fans will even be able to buy their own Perez Hilton journal, so they can be as nasty as P-Nasty himself.
"I'm most excited to finally see on the shelves products that are good and affordable for my readers," Hilton said. "I actively sought out Hot Topic for that þreason."
And if you think Perez is following in the footsteps of other Hollywood starlets who seem to be attaching their names to anything and everything, think again!
"I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares," he says. "My brand will be very conscious of my audience."
Well, it wouldn't be true Perez style without a little dig at the end, now would it?
[Image by Rachel Worth via WENN. Special thanks to One Sunset and Lotus Vodka.]
are you going to have plus sizes?? you know you have plumpy fans out there!!
another useless clothes line of a wannabe celeb… Perez must admit he is dying for being one of those celebrities he hates, look at him is not longer the guy we used to admire, now he is another gay trailer trash trying to fit where he doesn t belong… sad
I LOVE IT
Perez, I want to see you squeeze into that skull and rainbows hoodie and the plaid hot pants to pimp your line for fans and Hot Topic shoppers everywhere. Getting your inspiration from LiLo now are we? I'm waiting for blog about how Perez has sent out a casting call to get models on the C-H-E-A-P for his new clothing line, will there be leggings? Or just clothes that look like Mattel's Barbie Doll decided to melt her wardrobe onto a cotton tee?
quit it with the "first" bullshit. You're never first and you never will be. Perez, I love how you refer to yourself in the third person. Isn't that one of your pet peeves??
Hey Perezitos. If you read this (which you probably dont) but just to let youy know. I really like your xclothing but it has a little of an Avril Lavigne vide don't you think? Skulls and Pink, Hmmmmm Avril, lookie who got a clothing line that resembles your style.
Hey Perez.Just some suggestions…when you are adding good comments to your own site….it would be a little less obvious if you didnt always use the same language(I would totally rock those plaid pants…I'm gonna rock those sunglasses). And..you almost always use a complete female name (Ella, Mellisa,Shannon), most people don't put their whole name. If you really must be that pathetic..at least try and hide it a little better? Its embarrassing!
id totally wear that =D
I think LC'S line is better! Heidi's too! Love you P-Nasty, but this is nothing new.
Looking good Perez! You've lost HEAPS of weight man, well done, now if only I could do the same and get the same results as you lol. These clothes are sweet as, I think they're awesome. Any chance they'll be released in the great land of Oz (Australia)?
yeah like hot topic is sooo edgy!
hot topic is shit now, it's so emo.
i remember when it had BALL!
now it's a flapping vag.
i can go buy the same cloths at pacific sun, i could get at hot topic.
hot topic is LAME!!!
you know, perez, i do log into your website every other day to see what's up in the world of the celebs… so i guess it is dumb to come on your page and talk a lot of shit. but a. you don't know what's hot - look at your hair. b. you alwwways make fun of celebrities when they use their CELEBRITY to start lines.
and hot topic succccks. fyi. it's funny, too, they suck so much you won't even advertise them on your website.
good luck though. i hate when people fail.
I work at Hot Topic and I can NOT wait until we get this merch! I'm SO excited for you!
the gun shirt is lame. and the hoodie, especially with the skull and bones definitely screams AVRIL LAVIGNE. Like WTF??? I thought you hated what AVRIL wears. You're such a hypocrite! LMFAO!!!!
o godddddddddddddddddddddddd
PEREZ KNOWS NOTHING ABOUT FASHION
ESPECIALLY IF HE THINKS HOT TOPIC IS TRENDY AND APPEALING
EW
EW
EW
EW
EW
EW
EW
EW
ILY PEREZ
BUT DONT TRY TO BECOME A FASHION DESIGNER
YOU HAVE ABSOLUTELY NO CLASS OR TASTE IS CLOTHING
PLEASE
STOP INVADING THE INDUSTRY W/ YOUR XTRAFUG CLOTHES AT XTRAFUG CHEAP ASS STORES
GROSS
UUUUUUGGHGHHG
Booo =*( That's not fair. Hot Topic is a skinny people store, you can't do them exclusively. Just cuz a shirt there says XL doesn't mean it fits us plumps. It's gotta be made with the fat body in mind lol. You should totally rock it out and get some of your things carried at Torrid. That's Hot Topic's sister store.! C'Mon Perez, you can work it!
that is the fugliest shit i have ever seen. ha what a joke, and you say lauren conrad can't design clothes!
Um…………well, you can call yourself a designer but that's really another story. No, you aren't a designer.
You kidding right…….hottopic????
Lauren's line is better than yours. This would have been cool like three years ago. You can't even really say you "designed" this stuff. It's all basics. At least Lauren went to fashion school and knows a thing or two about making garments.
ewww…fucking nasty ass ugly shit…sorry but i won't be participating in purchasing any of these dreadful "designer" pieces…nice try Perez, but please stick to blogging lest you further the downfall of the fashion industry
I love your designs! i will for sure be getting me some of thos plaid pants!
I'd model for her bitch ass for free. Why not? Sounds fun.
THAT SKULL HOODIE ON THE RIGHT IT HOTTTTTT, I Want It LOL
I Cant Wait For These To Go On Sale, There Super Cute Perez Well Done
C'mon Perez cup your balls and poll this!!! Do you really think people come to your site because of you?? Please pass what you are smoking, it must be some good shit!!
I don't suppose any of these will be available in plus sizes, will they? I would love to see those plaid pants in queen (of all media) sizes. How ’bout it?
What cheap crap
this shit looks like an avril levine starter kit…
oh god i have to go get some new clothes at hot topic luv ur clothes so cute
Those look like Avril Lavigne clothes.
fkn over exposed loser. stick to your blog.
I can tell from the distance the fabric is nasty, like "Holister" (or however you type that shit) and "American Eagle". Sincerely, fabrics without quality will sink you. The designs suck. Have you seen mini-stores with ugly clothes from China? That's how they look like. Conrad's fashion is basic (very basic) but at least does not seem as badly sewn as yours.
Hey Perez, Don't forget a line for Torrid..Tell Betsy we want some perez love too!!!!!!!!!
"I have a good eye for what's hot and what's not" made me lol.
ahahahaaaaaaahahah… hot topic..!!!… only fat girls shop there.. Make sure to have XXXXL LOL…. good luck !!!
shopping this weekend! :]
Why are you doind this??? Let me guess $$$$ Q PENA.
What I find pretty sad about this Perez, is that you obviously want to be a celeb, and you have found that you can access that world by blogging about it. Fine. Good, Great. But seriously, you are such a hypocrite. You comment about people's looks, but have you even looked at yourself? You are not the healthiest or "optimum weight to height" to put it delicately. But It could be fine, if you just didn’t slam everyone else around you for being on the chunky side.
And that whole John Mayer thing..come on that was so transparent… you wanted to tell the world you maked on John Mayer. Whoopeee. Try to take it like a man and take critique without lashing back. And you know what; Mayer is right in questioning why it is you continue to draw juvenile cum tracks on people's mouths?? Its like you don’t even consider the people you Blog about to be human beings. Imagine getting attacked everyday about what you were or what you did in a vile way, and then have silly cocks drawn on your pants! It’s just sad.
What is even sadder is you ENJOY this type of comment; you want people to care enough to finally say something. You adore the attention. But I would watch out for what I wished for if I were you…Hey Perez…finding it hard to trust people these days? Not sure if people want to be with you for you, or are just super double D,E,F G list wanna bees? Is it starting to bug you or do you still think it is cool. Either way it’s a pretty thin veil between reality and absurdity.
You care about your consumer do you? Well then please make sure you design a completely obnoxious unflattering t-shirt that says " Perez is masturbating…buy hey, you looked".
And to think that when the celebs "make" a fashion line it is because they are desperate and on the "Z List". HAHAHA! You should really learn to stop flapping your mouth about people especially when you THRIVE to live in their shows. This is just one closer step to losing your credibility. We all know you only hate on people and make up the shiteous quotes because you are utterly jealous that you don' thave what they do. You're a joke! hahahah thanks for the laugh
enjoy your 15 minutes, do something good to people, and invest wisely because you don't have long lasting talent
You Suck. Do what you do best….not Old Navy shirts and pants…
There is a niche that is about to open in Hollywood…P you have sold out! Who is the next up and coming gossip gansta! BE KNOWN….Perez..this is really disappointing Shite
How different is this from whats already at hot topic? why wait for it when its already available? Nothing new or exciting or orginal, So I wouldnt go writing designer on your resume just yet, stick to gossip columnist, honey.
ok so you sarcastic coments… ususaly amusing. Your music taste, pretty good. But honestly you have the worst taste in clothes… And while it is commendable taht you want to make and affordable line. It looks awful already. stick to what your good at. Dont make the rest of us suffer, having to watch people walk around in that crap. thanks boo
How sweet are those tartan trousers, yum!! Can't wait to get my hands on those.
LOVE those black and white bottoms. What sizes will they carry because i am tiny and need tiny pants…?
I think those might give me some volume!
It is just as hard for size 00 people to find rocking clothes as size 18 people!
I have a pair from Tommy that are Plaid green and red for the holidays. Everyone complements them..look into that, mine are getting worn out and i need new ones…
id wear tht! but it looks a lot like wut april would wear too then
Re: sarah –
your so right haha! nice call
the only person who would or should wear this is Avril Lavigne, but she won't cuz she hates Perez. Way to isolate your customer base P-face!
Yay on my Bday! Love You Perez!!
Perez- I hope and pray you use this as an opportunity to promote fair trade and organic materials. You can't sell clothes produced in a non-fair trade way.
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
SO AVRIL LAVIGNE!!!!!
HORRIBLE HORRIBLE HORRIBLE.
IM SORRY P, BUT LC AND HEIDIS LINES ARE A GAZILLION TIMES BETTER THAN THIS TRASH!!!!!!!!
kinda looks like the shit AVRIL would wear
seu filho da puta.! vai imitar a puta que te pariu.! seu viado mau amado, voce nao tem o que fazer e fica imitando a avril, seu sem criatividade.!
Awsome Perez…Can't wait to go shopping.
OMG THOSE ARE SO UGLY!
I WONDER HOW YOU CAN SAY THAT OTHER CELEBS FASHION LINES SUCK WHEN YOUR SUCKS THE BADEST AND YOURE JUST "CELEBRITY" AND NOT EVEN REAL ONE YOU WHORE 
While I enjoy reading your gossip…honey, what makes you think you are a designer? A celebrity sticking his name on a clothing tag does not a designer make.
I wish you success in your field of gossip but you are just another example of a semi celebrity pretending to be a designer. I would love to see your sketches and your mockups of fashions. What? You don't have any…big surprise. And btw, the skull thing is sooooo over.
SELL OUTTTTTTTTT!!!!!!!!
It just gets worse and worse.
These are the ugliest clothes I have ever seen.
I don't know what made you think you have any taste - you're delusional.
ill never buy from hot topic again
Oh my GOD.
Who is going to wear those outfits?
AVRIL LAVINE?
Honestly… yikes.
kudos to you for keeping it affordable and calling out Heidi and Lauren!
honestly perez i was expecting some really classy, glamourous, kinda stylish designs, i mean just because you're aiming for teenagers.. it doesnt mean we all dress like avril lavigne! even if she herself wants to fit that "rock chick" stereotype.. some of us teeenagers wanna look normal, and stylish, FIERCE maybe? and that reallllly is not what i see in that glipse of your collection. Pretty dissapointed.. I really was expecting wonders from you!.. I mean, who can design clothes better then the man himself…right?..Guess I was wrong!
nonononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononononono
BITCH! GURL! YO SHIT SUCK!
How you gonna dish other people's shit and yo shit ain't even fresh!!!!!!!!!!!!!
PEREZ SERIOUSLY MANE!
Know quality and cutting edge.
It looks badddddddddddddddddd
ohh i can't wait i love hottopic but i never get to go!
Perez Hilton: Wouldn't have anticipated the gossiper creating a line for chain Hot Topic available June 6 (pictured), but not surprised either. What wouldn't Perez do for pub? Of course, it sounds like a horrible idea. People sounding out at the outset, include Style It Less, "Interestingly enough, Perez is always making fun of celebrities coming out with their own clothing lines. Well, he opened the gates so here it goes. WTF kind of plaid pants are those? Neon colored pants? C’mon now. No self respecting women would wear hot pink or hot blue pants. Unless they’re like 100 and retiring in Florida. No offense Grandmas. All that stupid over usage of graphic print on the shirts…Give it up Perez." [Style It Less]
This just reminded me why I stopped visiting this site. Self-serving twat.
Are these yours clothes or you copied avril's clothes?
Your shit is just as bland and unoriginal as Heidi and Lauren's stuff. Please don't kid yourself - you're no designer either.
Re: mlh –
ha… so true
pls bring it to the philippines!!!!!!!!
am begging!!!!
A Perez clothing line, HAHAHAHA, that's the most ridiculous thing I've ever heard. I guess you don't need to have a clue about style and fashion sense when it comes to starting a clothing line these days.
I'm so disappointed!! I thought you were going to have cutting edge apparel- not cookie cutter clothing that everybody else sells.
Why hot topic? *eye roll* So cliche… secondly… I will be rocking those plaid pants, and that shirt with the pink gun.
Congrats though on the clothing line