Giorgio Armani is out to make some more money.

Last year, the firm introduced Emporio Armani Diamonds women's fragrance, which was represented by spokeswhore Beyonce Knowles.

Yea, we don't know anyone who purchased that either!

Beyonce ruins ads.

But now, Armani wants to appeal to the men. So, they have created a new scent that will be out this summer.

Hmm, coincidentally would it be out in time for Father's Day, we're guessing?

The new cologne will be called Emporio Armani Diamonds for Men.

And thankfully Beyonce won't be representing this one!

Instead - and quite unfortunately - they've opted to use dirty Josh Hartnett as the new face for the fragrance.

Yea, we still wouldn't buy it.

[Image via WENN.]