Failing!
Filed under: TV News > Media Minute > Gossip Girl
Thery're gonna have to work harder next season!
According to the Wall Street Journal, the home of Gossip Girl, the CW network is tanking.
The CBS/Time Warner co-venture lost 28% of its target audience of 18 to 34 year olds so far this season.
And, its ratings during this month's "sweeps" period — the all-important measure upon which future advertising rates are set — are down about 22%.
According to an insider, if things don't turn around dramatically one of the big partners is going to walk away.
The WSJ also points out that part of CW's problem is that the demo its targeting spends a lot of its leisure time on the internet. Good for us!
And, the Writer's Strike probably hastened the departure of the demo from traditional TV to the net.
Any of you youngins have advice for the suits?
[Image via WENN.]
Iam 19 years old and I havent watched one episode of gossip girl just dont care about it. Iam always stuck doing homework and typing papers so when i have free time i read celeb. gossip since im using my laptop anyways.
Wasn't the creator of this show talking crazy about a bunch of hollywood writers not long ago? haha, people are realizing he's a hack and Gossip Girl is just a rehash of the OC. LOSER-Face
This is the best show. You fags obviously haven't watched it.
They think they have it bad now. Wait until WWE Smackdown (one of their, if not the, highest rated show) leaves the network in September.
This is just my take, and I could be wrong:
The CW needs to quit with all the reality shows. Just because they had a FEW that were a hit, it does not mean that every conceivable one will be. Hello, Farmer Wants A Wife and Crowned? What WAS that? My guess is that the writers strike probably bought them down.
But shows like Smallville and One Tree Hill. Is it just me, or have they really gone down? It seems like they are just trying to broadcast a required number of episodes. Both of these were my favorite CW shows, I never understood why this season-especially OTH-they made them so darn boring. Smallville was a bit exciting in the middle, and OTH with its 5 year gap, but now the stories don't seem to want to take a chance or do anything new.
I actually think Gossip Girl is slowly becoming better. That and the new Beverley Hills might be what the CW needs to save it self.
I have a lot of advise for the suits. but my advise ain't free.
I dont have any advice for the CW because i watch some shows and they rock. i watch Gossip Girl, Everybody Hates Chris, and ANTM.
i just lost track after the strike. that hurt every channel i bet
maybe if we could watch it ONLINE!!!!!
I always watched GG online, it was a lot easier, I almost never have time to watch a show during its actually scheduled tv time. TV is obsolete in my book…put GG back online!
Gossip Girl is an amazing show!! Its addicting. I don't think one person could watch all 16 epsidoes and not love it.. Its fun watching people be bitchy and by far is the hottest cast to date!! The Oc, and OTH has nothing on gossip girl.. and i love em both.
There are tons of people like me who like the show but HAVE NO IDEA WHEN IT'S ON because they don't advertise. People have better things to do than to put Gossip Girl in their "must do" list…
If they advertised the show as much as the OC (on billboards, tv ads, etc.) more people would tune in. And I agree with what other said about making Gossip Girl available online and for all countries, especially Canada. It really sucks not to be able to catch a show just because we're in Canada.
Put the episodes online CW, not all of us are available when you show it on TV, some of us have lives!!
Psht,if the CW wants me to watch their shit programming,they should bring back their one AMAZING show,Veronica Mars!Until Veronica,Logan,Wallace and the rest are lighting up my tv screen again,the CW can forget me watching.
Re: brittaney – So that would be like 5 people. SHIT!
this is ridiculous. gossip girl is the BEST show on television. everyone i know watches it. it is amazing. i would cry for WEEKS if it was canceled. i just dont get it
CW should pick Moonlight now that it was drop from CBS…that would give them 8 million..
THEY NEED TO PUT THE SHOW BACK ONLINE!!!! The show is really good, but most of the people who watch it arent able to watch it on TV thats why the ratings are so bad. Its more convenient for some to watch it online.
Gossip girl sucks!
The only show worth watching on the CW is supernatural.
Its an under-rated programme and Demon-Dawn O is doing nothing to help promote it or anything, i wish it wasnt on that sodding network.
I hope another network pics up supernatural if the CW tanks…
First of all they need to put the shows back up on the web!! Especially for those of us that can't watch it in it's new Monday night time slot!! They also need to get Chuck and Blair back to their usual bitchy self and patch things up with Serena and Dan. The whole Gorgina story line is boring, annoying, and is ruining the whole story, and Serena and Dan have no freakin balls!! GEEZE. The story line is sucking ass lately.
the problems with this show is that effing bitch georgina. she is awful. I don't feel like watching while she is in it.
I hope they don't go off air any time soon. The guys on that show are hottttt. minus Dan , haha
I totally agree with Sophia#210
Posting your concerns on Perez Hilton isn't going to accomplish anything… Send emails and letters to the CW and voice your concerns about keeping GG on the air..Look up the CW address and send your letters to them. This will show the popularity of the show. The show is great. Great acting and writing and needs to be saved. I also feel Parez is making a big deal about it being low on the ratings. I hear it is one of the most popular shows on TV…Send your concerns and keep it going… The same thing happened to Savannah on the WB…Don't beleive everything you read on this site….He is all about drama…
They should move the show to a different night because Greek on ABC family which targets the same audience is on at the same time.
they really need to put gossip girl online. i never watch tv shows on an actual tv because it's so much more convenient to watch everything online — it's not hard to find a show online, so if the CW doesn't put them up on its website (where at least they can make ad revenues) then people will just watch them for free somewhere else.
At least put the episodes up for sale on iTunes the next day…
gossip girl is blah.
one tree hill on the other hand is amazing!
: )
You are freakin crazing Blake is the talent on the show!!!
its simple… i dont get the cw channel where i am.. and the online shows on the cw website is only for u.s residents… so what do u think i do???
ya.. i go on other websites to be able to watch it..
make it available for everyone and it WILL get the ratings up!!
I GUESS THATS WHAT HAPPENS WHEN YOU GET A BUNCH OF MALE ACTORS LIKE ABOVE: GAY LOOKING PRETTY BOYS… NO CHARACTER OR MANLINESS. NO SCRUFFY.. MODEL BOY ACTORS?? LMFAO! I WANT REAL MEN FOR GODS SAKE!
I absolutely LOOOOOOOVE gossip girl! Chuck & Blair have the best chemistry ever! I reaaaally hope they don't get rid of it.. Maybe they can play a marathon of the first season on mtv before season 2 comes back on so the targer demographic knows more about it.. And then have more ads so EVERYONE knows what time and channel its on!
put the show back online. it was doing great online. why did they take it off? the people watching the show are all young and watch online now. build your advertising revenue off of that…yeah it is less than TV, but better than making no money……its not rocket science….go where your audience is…
They need to have their episodes online. For other shows online they have limited commercials, so they could still sell advertising that way. I stopped watching the show because they stopped showing episodes online. I don't have DVR and sometimes I work on Monday nights, and if I do, I miss the episode. I used to be able to catch up online, but now since I can't I stopped watching the show. Taking it offline was their biggest mistake!!!
I absolutely LOOOOOOOVE gossip girl! Chuck & Blair have the best chemistry ever! I reaaaally hope they don't get rid of it.. Maybe they can play a marathon of the first season on mtv before season 2 comes back on so the targer demographic knows more about it.. And then have more ads so EVERYONE knows what time and channel its on! xoxo
THE GIRLS DONT LOOK INTERESTING AT ALL EITHER1 GET SOME BETTER CASTING DONE BITCHES!
i think the show needs to incorporate situations that most of us other people deal with in real life, something to relate to. The whole gay coming out deal is what brought my attention to the show, and i think they need to have more riskier situations such as that kinds of one in order to catch people. If there targeting from 18 to 34, then im guessing the parents on the show are the relations to the older crowd. They need to advertise riskier, i think Chase Crawford needs to get naked hahahahaha and so do the other people too!!!!!
-Drake Diaz
ohmylord. i love gg. but the writing has gotten crappy. plus the writer's strike didn't help either. i also miss Veronica Mars. plus they need to put the episodes back online. :[
they have to make the shows available online because people just watch them illegally now. they should do it like how ABC and NBC do it because it is really user friendly and the fact that the video is streaming makes the commercials worth it because you don't have to wait for it to load. Really. That is what they need to do. I don't know a single person who actually watch the show on TV. they all watch it online somewhere. And I know at least 40 people who watch it.
I normally don't comment on these but Gossip Girl is the bane of my existence!
Go back in time and not cancel Everwood
Violet’s advice for network suits;
A lot of the demographic they are going for is ON THE GO. Go go go. Make episodes available on line, streaming as they air. SO that if you are out and about, you can watch the show as it happens on your mobile device.
Ditch the antiquated Neilson system. It doesn’t take into account a large section of your viewers.
Realize that America is not the only country watching your shows. You could gear a show’s on line advertizing to the country it is playing in. Use a service like HuLu.com or something. You can not skip the ads there. Give viewers the choice to watch a show with traditional commercial breaks or view the show after several commercials at the beginning, like movie trailers.
COUNT all your viewers, not just the ones parked in front of their TV sets.
You gotta think outside the box if you want to stay afloat. You have got to be convenient if you want your advertisers’ products to get out there.
The CW doesn't promote or fund the properly the tv shows that will help the network succeed. #1 Supernatural is the best show on TV yet their budget gets smaller every year. The only thing that will save the CW is to change who they are targeting.
Pick up Moonlight, since CBS canceled the People Choice Award winner (they are idiots) that will bring over 8 million viewers alone to the CW.
Then, have Moonlight on Thursdays at 8pm and Supernatural at 9pm. Those two shows put together will save the network and hopefully the CW will see that that is where the money needs to go! Not these stupid reality shows and teeny bopper shows that are all about the same thing!
High viewership translates into more money from advertisers!
Moonlight with Supernatural would be unstoppable and crush the competition!
The CW needs to put episodes online. My friend has to watch bootleg versions in Chinese with English subtitles in order to watch it! All other stations put the shows online, why doesn't the CW follow suit? I wouldn't even mind watching full length commericals, as long as I can watch it. And of the shows they air online, they need to improve their video playing system. It's horrible. They should make it like ABC's video viewing system. And they need to pick a time to air shows and stick with it.
NOOOOOOOOOOOOOOOOOO I LOVE gossip girl!!!
Don't cancel the good shows! Veronica Mars was a huge draw for the network, and they cancelled it mid-season! Douches!
i'm not going to lie. i think the age of the tv is dying. i'd rather watch my shows online. like when i have the time.
well i stopped watching gossip girl because the excitement of it faded during the WRITER's STRIKE. imagine being excited about something then 3 weeks later they pull it out. i mean, u cannot expect us teenagers to be excited for something for 2 months without even getting a glimpse of it. we will transfer it to something else.
then now its back with a new time slot and day. we're all confused here. so no wonder its rating is DOWWWNNN!
Move it to a different day. Mondays are busy and tons of shows are on Monday. Tuesday would be better. And Gilmore girls was better and One Tree Hill watchers probably skip Gossip. Plus 8 is early for 18-24 yr olds.
The CW brought it on themselves when they killed Veronica Mars and Gilmore Girls. You want your viewers back, bring back the good shows you killed, and stop making horrid reality shows.
Should've named it something else. I'm right in their demographic (26/F) and just can't bring myself to watch a show named GOSSIP GIRL. Seriously? The name of the show was such a turn off to start with, that I've never bothered trying to catch an episode. Sorry, but I judged that book by it's cover….
everyone always has something to do on monday nights…
of course they dont watch it.
everyone i know records it and watches it on their own on tuesday because of violin, piano, soccer, baseball, etc.
they just picked a bad day.
Gossip Girl is great, but they don't have much else going for them. They need to bring back Veronica Mars!!
I remember when the WB was the network to beat. They had all the best shows, Charmed, Gilmore Girls, Everwood, Smallville (few years back), etc, and than the WB went bye bye and now we are stuck with the CW. I was glad to read that they are having problems but I was even more shocked to read that they're trying to sell a Sunday night time slot to another network. WHAT THE HELL ARE THEY THINKING? They know how to save Sunday nights, they just have to get their heads out of their asses and put on the show that everyone is waiting for. The WB owned Sunday nights with one show, Charmed! The spin off is waiting to be produced, The Charmed Sons, www.thecharmedsons.com . The one episode the feature Chris and Wyatt together got over 6 million viewers. To me the answer is very clear and simple, but I can see how the CW board of educated people can have a time in deciding whats good for their network.
Chuck's head looks abnormally big & slightly alienlike compared to everyone else's!
Yeah, better content with better actors. End of story.
it's an effin awesome show. the reason why it's tanking is because the target audience is busy, especially during its monday timeslot. they had the episodes ONLINE which i think is a huuge part of it. now i've resorted to illegal downloads of it, which makes it difficult for CW to TRULY track its watchers. they should just put it back on their website and forget about the stupid advertisement issue.
Perez, dahling…if the CW picked up MOONLIGHT, their ratings would go through the roof! it would save them (and the show)! That's all they would need to do.
Well, I love the CW, but I don't get local reception for the channel on my television and it's digital… growing up I always had the basic networks on local tv, even in the boonies, but not now… and there is no way that I'll pay for cable, but I do pay for wireless and I watch MTV, Vh1, CW channels online… so if the suits want ratings they need to make sure local television is free and we have access to it.
Thery're IS NOT EVEN A WORD! CAN YOU CHECK YOUR SPELLING?
SERIOUSLY
I lost all respect for the CW when they canceled their longest running program mid season, without bringing closure to the show. Girlfriends had a very loyal following and the network's treatment of the show highlighted the disrespect the CW has for the shows demographic. I'm already hooked on The Game and Gossip Girl, but I won't watch any new shows on the CW!
Hey I have an idea for CW! Pick up Moonlight! I fit into that demo of 18-34 and I am a huge fan and would follow it to CW. Considering the show has close to 8 million loyal viewers (Which is about TRIPLE Gossip Girls- their highest rated show I might add) and a rabid fan built in fan base, I say it would be an awesome idea!
Plus…have you seen Alex O Loughlin, the star of Moonlight? YUM!
BRING BACK FULL EPISODES ONLINE!!!! AND FIGURE OUT A WAY TO TRACK IT.
Once they dropped Gilmore Girls and the writer's strike happened, I gave up. I'll watch the shows online if I care.
I'm in college and I know that a lot of my friends dont have the time to watch the shows when they are on, but believe me- we are dedicated. Not showing the last few episodes of gossip girl online, or not counting the people who watch online is a BIG mistake.
Re: Robin – Oh yeah…those Australian boys
Stick to the storyline in the books…you know what the show was supposed to be based off of.
I liked it better as the WB. How can you compare shit like GG to Felicity?
They need to focus more on Blair and Chuck. Not serena and dan….its just boring… Chuck is the best character they have
I FUCKING LOVE THIS SHOW. ITS SO MUCH DRAMA, HOW CAN YOU NOT LOVE IT, THE GUYS ARE SO HOT
the show mostly advertises on the internet- alot of people don't know when and at what time it's on. they should advertise on t.v or in other places.
I agree about Moonlight. cbs made a mistake by letting that show go and I would come back to CW for that show. I used to watch years ago but I would come back if they put on that show. and you guys are right alex O is mighty hot LOL
a bunch of girls i have been talking to want more moonlight and i want more moonlight.there are about 8 million people watching moonlight on fridays we all want morre moonlight.bring back moonlight
I LOVE GG!!!!!!!! Its one of my fav shows….But i have to addmit that the dont really need gorgina any more!!! And they should foccus less on Jenny!!!!!
But they better not take GG of the air!!!!
I think CW should buy the rights to a big sporting event, like all the other networks, have a morning talk show, an entertainment show (to promote their projects, like ABC, NBC, and CBS have, ) and diversify into other programming besides being the early nineties Fox network with all these soap opera like Melrose Places. Try animation. It worked for Fox. Try anything but more soaps. People miss a few episodes and then they realize that they really don't need to watch the show anyway.
they need more advertising. the only advertising i see is when the show is on, on monday and sundays like wtf. and btw. they need to air an encore on a different day. like sunday cmon now. how about the day after. and they need to get rid of georgina, she sucks. and more blair/nate/chuck fighting and more annihilation on lame people like nelly yuki hahah but also keep the love between dan and serena. you know what'd be GOOD? if we actually knew who serenas dad is. an alcoholic? rehab? or chucks mom. whore? and nate should turn into a druggie and meet somebody at rehab like in the book
There's no realism nor equality in this show. As you can see it's mainly about living the American dream where the dream is off the vanilla flavor only. You need other flavors of the rainbow to had some sense of reality and soul to the show. Not saying that you need to exploit a "token" character but even Southpark added Tweek, Butters, the handi-capable wheelchair bound Timmy and the comedian stylings of Jimmy to it's cast of characters. This is what it's lacking with this sad show besides true talent.
Well seeing how Moonlight just got cancelled from CBS..which was doing way better than Gossip Girl & all other shows in its time slot. The CW should take it up..then they'd have for sure fans that would watch the show (like myself) and bring up the network's ratings. Seeing how they have TWO open slots! Come on people it'd be a SMART move to get the ratings up!
the show doesnt even follow the books at all.
well, they dont show it on the ctv anymore!
Find the right time spots. After GG moved to Mondays it was hard to follow it considering there's a lot of great TV programing from 8-9 PM, excluding deal or no deal. But really. Big Bang Theory, HIMYM, Bones…
i love gossip girl!! i cant wait for it every monday and i'm always exited to watch it.. i think it is amazing
pppleeeaasee dont turn it off
i remember there used to be a show called popular and they stoped airing it, it was also a spectacular show
i lovvvveeee GG
i think they should make a movie
oh yesss indeed
umm maybe they should bring it back to CTV
some of us in canada dont get CW
The main reason this whole t.v. show has lost its appeal is because it is not staying true to the books. If the writers actually read the books the former readers may actually want to watch the show. STICK TO THE BASIC people and stop trying to sex everything up, gosh it's that simple. It doesn't take a rocket scientist to figure that out!! ALSO the books are sexy the way the they are, 16 years old are having sex and doing drugs and drinking.. i don't think we really need to do the whole OMFG thing to spice things up - get real - i speak for all of us, we are over paris hilton, move on already and be creative! - thank you!!!
I'm a huge gossip girl fan but i think they're turning their story line into another version of The OC. And look what happened to that show! I think writers and producers need to chill with the whole love triangle and drug thing. it's way overrated. And the show should move back to wednesday nights at 9. monday nights are a horrible TV time :]
perez, do not edit a comment before it is posted, its not nice!!
Well if they didn't change the original airing date from Wednesday to who-knows-when, I would have never missed an episode. Once I miss a few episodes i find it pointless to waste time figuring out what I missed. Sucks too, because I watched that show every week from the first episode. Also, as PH points out, that whole break in between (I suppose from the writer's strike) totally confused me and made me disappointed b/c I wasn't sure when the next new episode was going to air. There needs to be a marathon so I can see all the missed episodes!!! that would be awesome!
Maybe pick up a show like Moonlight will help 8 millions of people will follow this series for sure.
I think CW should pick up MOONLIGHT as it has 8 million viewers who are very dedicated and will support the show wherever it goes.
CW needs more viewers Moonlight needs a new home it's a perfect match.
move the show back to its original timeslot!! there is too much competition on monday night!!!!!
just can the show. its garbage. blake lively looks like someone dresses her every single morning.
I realy like gossip girl, But its realy hard for me to watch the show with my busy life now that they dont play it on the INTERNET….Cuz YES i do spend alot of time on the WEB and they says that the show is on I've missed a couple of episodes so Im not going to watch half way during the season…Thats just my advice
thats what they get for canceling veronica mars
Oh do I have ideas and they should listen! I read all the Gossip Girl books and the TV show doesn't have the same appeal. First, they need some bigger names in the cast. They also need to stick to the books more. Pull a soap opera casting switch and hire a new Blair. Make Dan less hunky, isn't he supposed to be a like a dark, misunderstood one? Yeah, sooo believable (sarcasm). I think it might be in a really bad time slot too cuz I never watch it even though I think I would like to. I should run that show….geez
Never liked that shit, there's just a lack of quality shows out there right now. Prolly the only reason it even did decent in the first place. 90210 formula, but in New York?
I LOVE THIS SHOW!!!!
PUT IT BACK ON ITUNES, DUMMIES!
BACK ON ITUNES! ;/
More blair and nate less serena less jenny put the show online
YES!!!! I HAVE AN IDEA .. PLEASE PICK UP MOONLIGHT!!!! WE JUST GOT AXED BY CBS..IF YOU PICK IT UP 10 M FANS WILL FOLLOW. WE HAVE A FAN BASE THAT REFUSE TO GIVE UP. WE LOVE MOONLIGHT.. AFTER TONIGHT HELL YA.. !!! PLEASE PICK THIS SERIES UP FOR A SECOND SEASON!!!!! YOU WILL KNOW EXACTLY WHAT WE ARE TALKING ABT!!
VAMPIRE SOLIDARITY RAH RAH RAH!!!
Networks really need to start making cable tv available online. They should set it up so you can choose one or two channels if you like, instead of the package deals. Unfortunately I no longer have cable so I have to download my gossip girl!! I don't want them to cancel it!!