Failing!
Filed under: TV News > Media Minute > Gossip Girl
Thery're gonna have to work harder next season!
According to the Wall Street Journal, the home of Gossip Girl, the CW network is tanking.
The CBS/Time Warner co-venture lost 28% of its target audience of 18 to 34 year olds so far this season.
And, its ratings during this month's "sweeps" period — the all-important measure upon which future advertising rates are set — are down about 22%.
According to an insider, if things don't turn around dramatically one of the big partners is going to walk away.
The WSJ also points out that part of CW's problem is that the demo its targeting spends a lot of its leisure time on the internet. Good for us!
And, the Writer's Strike probably hastened the departure of the demo from traditional TV to the net.
Any of you youngins have advice for the suits?
[Image via WENN.]
maybe if the show didn't suck so much it would do better.
its NOTHING like the books, which is why I don't watch it.
CW is failing because it started focusing its programming guide on crap reality shows like "Farmer Takes A Wife" and took away quality programming like Veronica Mars…They need to look at their demographic and think… which show would I rather watch? Are the same people going to be interested in ANTM as are watching Reaper?
Please..
YES! CW suits, BUY THE SHOW MOONLIGHT! You automatically increase your viewers by 8 million!!
One Tree Hill is one of the best shows on TV and Gossip Girl is pretty good, what the hell are they doing?!
Bring Chuck&Blair back!!
First, make the site something you have to sign into. That way they can see how many hits the online episodes are getting. Don't allow people to stay logged in either.
THEN, they should make the episodes something to subscribe to and if it's popular enough, make there be a small price to pay. Allow subscribers to watch an episode or two free first (to make sure they are really interested and don't feel cheated).
That would probably help things a lot.
Make good shows! All the shows on the CW suck and have shitty writing EXCEPT for Supernatural and America's next top model. They should do focus groups on which shows people actually like, and stop assuming that kids want to watch confused teens fuck around and do stupid things (gossip girl, one tree hill)….Hence the OC was short lived…. Good writing! Stop assuming us kids are stupid! And if you're going to do focus on teen lives, make interesting dialogue thats not completely ridiculous and we can't understand.
CHANGE THE TIME IDIOTS. IT WAS BETTER AT 9:00 P.M.
Supernatural is really really good with awesome writing….and it encompases action and great teen angst/dialogue. Its like a soap opera with action and hot guys….. They should move that show to a better spot!
Why do you make supernatural compete with LOST! Thats why no one is watching!!!
Re: Eryn –
have you seen supernatural? its the only one with still really good plot and dialogue/writing. I was a fan of smallville til the writing started to suck
I've never really liked Michelle Trachtenberg (Georgina). Only on Harriet & The Spy when I was like 6, but that's about it. When I saw her premiere on TRL before the show came out- she was flattering herself and annoying. Her character makes my friends and I hate watching the show. Same with Vanessa. GG is addicting but has TOO many unnessesary drama and the character Serena, doesn't have rational thought which pisses everyone off. Who lets someone (Georgina) run over them for so long and keep it a secret? You know the first thing a REAL person would do is tell Georgina to back off and tell her friends and ask for help ASAP. The solution….new screen writers and actresses…
I THINK THEY SHOULD MOVE IT TO MTV. It's not the show its the channel.
Lets see when did the ratings fall. When new episodes came out, what was the difference. Oh yeah, Carrie Underwood dumped Chace Crawford cheating butt.
You don't mess with Carrie. I bet you didn't realize how many fans she has but they were all supporting Chace. Chace was riding her coat tails. He was in every magazine and now he might be in one for some lame fashion show he attended.
He screwed hisself and GossipGirl. Stay away from waitresses and playboy bunnies. Cheaters are scum.
I think the shows is doing so bad because they took it offline I used to watch that show online all the time because it was convienient but now I havnt seen one episode yet
The CW went so down hill when they tried to replace Gilmore Girls with Gossip Girl. They should never have let go of the Gilmore Girls but then I suppose they didn't have much choice
START PLAYING IT IN CANADA AGAIN!!!
the stuff is so generic. i say they just tank.
more male nudity
CW should pick up Moonlight!
i know so many people who are obsessed with the show but always forget to watch it. i think its on a bad night. nobody really thinks about whats on monday night….tues - thurs might be better. i dont really watch shows online, but yeah - dumb idea to take it off and annoy fans who will just not watch it all then. PLEASE DO NOT CANCEL GOSSIP GIRL!!!!
GG is my favorite show, I'm obsessed, but I only watch episodes online.
They should have NEVER cancelled Girlfriends. The network is way too whitewashed and corny now.
Move it from the 9pm spot where it's competing Against The Hills. The two shows share the same demo group. And The Hill's is a ratings Titan. Also put it back on the Web, because were more likely to watch it on the web anyways and bring it back to Canada. Right now its a TIVO type show, a secondary option.
They also need to strengthen the writing. Every other show they are at some party where some type of drama goes down. That gets tired real fast. It's like watching repeats of the same episode.
I loveee gossip girl i just always TIVO it and all my friends do too….
DONT CALL IT QUITS JUST YEEETTTT>>>>>
The main problem with this show is:
It takes elements from old shows that we had seen hundreds of times.
The poor girl in the rich kids school (Beverly Hills 90210)
The gossip is a new element but the stories are just the same, we had seen this in Melrose place.
heres some advice for the suits
LESS OF THE FREAKIN HIATUS'S!!!
these 3 month breaks (or however long they last) have gotta stop. they're killing audiences and therefore killing decent shows. the writers strike came at a bad time because it was just after the hiatus..and they knew that. and thats why they did it at the time.
stop being stingy. and move production earlier so no hiatus' are needed! but do something forgodsakes because tv shows are going down the crapper because of them.
This network is failing and to think that instead of automatically picking up Moonlight after it was cancelled, they are THINKING about picking it up.
Never before has a show had such a following as this one. It is unbelievable.
There are masses of fans that will follow this show wherever it goes, therefore network ratings will fly through the roof for who ever picks it up. It won peoples choice awards for best new drama and people have been donating blood in it's name. I don't understand why they haven't picked it up, maybe because they want a new show in it's place? I think that is a grave mistake. Because that show would have to build a fan base and gain word of mouth for people to watch it (not mention the risk they would be taking, airing a new show that people may not like) while Moonlight already has an incredibly tremendous, extremely loyal, fan base/following, a fan base/following that will easily pull in around 8 million views the least and has had word of mouth and is already so passionately adored. What are they thinking?! It has all the qualities that a show needs for everyone to enjoy and to carry on for many seasons to come, it has romance, action, comedy, drama, style, beautiful people and much more. What more could you ask for? There is no sane reason why they should not pick up this show! For for christ's sakes they need the views!
Hey Canceling Moonlight is rediculous!
I Love moonlight!
put in on a Canadian channel then i wont HAVE to watch it on the internet… same problem with one tree hill
Change the time to 9pm.
Their target audience is still doing things around 8, whether it be homework, working out, eating dinner, or putting hteir kids to sleep.
9 pm is a more convenient time to sit down, watch tv and unwind
ok u knw watt gossip girl is mutha fuckin amazing
its gonna make it
xoxo
GG is WAY behind in ireland so everyone just watches it online so we're on the same timeline as the states! Plus a lot of people watched the first 3 episode's and gave up…only now is it starting to get better, also i dont think Georgina is doing the show any favours…nobody likes her!! Michelle Trachtenburg is not a very good actress either! X x X
What a great time for them to pick up MOONLIGHT then! I'd say 8 million + fans would be a really nice way to perk up those ratings! Come on CW you know you want us
If they want the show to do well they need to focus more on the main 4: Chuck, Serena BLair and Nathan. The rest just take away. They can have other storylines of course but the 4 need to stay a strong unit
My advice for the suits? Know your target audience better.
For one, get rid of UPN transferred shows that NOBODY watches (i.e. Everybody Hates Chris and Girlfriends, etc.). Stop relying on Gossip Girl to be your savior and advertise some of the shows you have that are cult classics (i.e. Supernatural). Try something new and creative. It's getting old watching shows about High Schoolers that are completely unrealistic.
My balls are big. How come?
Hmmm, that´s easy: Just pick up the moonlight show!!!! PLEASE CW take the very best idea OF ALL and pick the 8 millions viewers favorite show……pick up MOONLIGHT!!!!!!!!!!!!!!
Pick the MOONLIGHT show!!!! it will gain 8 millions viewers just like that……Please CW bring my life back, and pick my favorite show in the whole wide world
i loved gossip girl, then the writers strike happend and shows didnt come on until april. I had to find new shows, and when i did, i stopped watching gossip girl. I had better things to do, and the previews pretty much show all.
Please Perez Hilton……spread the word for us……please help us to bring MOONLIGHT back!!! Please, please please!!!!
The CW used to allow you to watch the previous week's episode online, but stopped doing this after the show returned from the writer's strike. I used to tune in whenever I could and watch the episodes that I missed online, but now that they don't play them online I don't bother. They should post the shows online again!
Gilmore Girls was keeping that channel alive. Now that it is off, there aren't any good shows on that channel anymore.
KEEP GOSSIP GIRL RUNNING!!!
its so amazingly good. theres no way you can say that its not good because every single episode has some type of scandal in it and makes you want to watch it more and anticipate the next episode. the show is HUGE in the nj/ny area, especially with kids in high schools. i know it for a fact, because i am in high school and NO ONE ever stops talking about it. we are all close enough to the city to actually go to the places they film at, and the majority of the places they film at, we've been there before. it makes it really cool and interesting how these directors and producers know all the best places to go in the city, and normal people like stuff are around there all the time. gossip girl has only been on for one season. they need to give it a second chance because they could have the best future seasons ever and never know it because they gave up on it.
Perez,
Moonlight was canceled and it is a great show. It should be picked up by another network.
Lyn
Picking up Moonlight would be a great idea. It has so many possible plot lines to explore and just gets more and more interesting.
The CW should expand there demographics and pick up a series like MOONLIGHT. It has a loyal and vocal fan base and stars that are generating media attention. The CW can't buy publicity like this. Other networks could benefit from the series and fans that CBS threw away!
Well the answer is easy.. they need to kill Marissa… ooopppssss I mean Serena… really? who here thinks that Blake Lively is even closer to be cute??? she is soooo disgusting I hate just looking at her, her face is pathetic and that molar is so ewwwwww how come she can be an it girl with that face, facial expressions and attitude? she acts like she is always high!!!!
They should focus the whole story on Blair, she has a lot of potential + the Chuck thingy going on is just wonderful, hot and steamy… such a big change from Serena and Dan… too goody goody and too lame!
make it available online to watch!!!
Put it back on the internet!
Dear CW Suits,
TITS or GTFO!
Bring back Veronica Mars!!!!!! :p
BRING BACK THE OC
Noooooooooo!
I love this show.
Problems are:
1) That loser from Buffy.
2) Never know when it is on, or what channel.
3) No longer airs on Canadian networks (or if it does, no idea when)
4) The halfbreed "filmmaker" chick - super annoying.
Have to agree with most peoploe…. I am sure if they counted the people who watch online they would find their missing 22%.
I certainly don't watch it on tv anymore. Not many uni students do.
Should just stuck to the book why they have to change everything so drastically will never make sense and why isnt chuck the gay like he's supposed to be, where his pet monkey
The CW should pick up "Moonlight." Its expensive cost and its anemic ratings will help kill the CW network and put it out of its misery.
To speed things up even more, the CW should cancel all of its existing shows, start new seasons of "Girls Club," "Emily's Reasons Why Not," "Secret Talents of the Stars," "Quarterlife," "Cavemen," and "Miss Guided," and create a reality show about the behind-the-scenes drama of working at a McDonald's.
The tentpole CW series could be a live action show about the lives of the paddle sticks in the old Atari video game "Pong," and it would be titled "Pong: Extreme Impact." Uwe Boll could be the showrunner. Jean-Claude Van Damme and Dolph Lundgren could play the paddles, and the pilot would be modeled after "Universal Soldier." Tara Reid could play the ball to create a love triangle with the paddles while also being a member of three-person fighting force with the paddles. Countinuing episodes would feature a sinister video game corporation attempting to track the three main characters down to capture them and place them back inside an Atari cartridge. The fight scenes would be choreographed by Paula Abdul.
I think the CW would be able to close shop in about a month under that plan, but acquiring "Moonlight" would be the first step.
Does Gossip Girl still air in Canada?
You asked for a tip, and I'll give you one. It is time for a Gotham tv show. Batman Year One, if you will. It should follow the college life of a young Bruce Wayne, ala Smallville, as he is learning how to become Batman, years before he puts on the suit or takes on the mantle of the Bat.
It could be a big hit, and with Smallville coming up on its last season soon, they might as well just do it.
Maybe if they had the 8 MILLION viewers from the canceled show Moonlight….you get the picture ; )
CW should pick up MOONLIGHT - it is by far one of the best shows on tv, and CBS really screwed up by cancelling it and losing 8 million viewers. Perez, see what you can do to at least get someone to pay attention to the fans!
Sure, sometimes trash ads bring in the viewers but sometimes it really turns people off, especially parents. GG has really good story lines that aren't half as sleezy as portrayed on the CW commercials. They could targets more audiences 14-17 if they toned down the sex in their advertising. Lots of kids have to sneak and watch it online cause their parents don't let them watch it on T.V… It is a television show about teens mind you. Would be nice if parents felt comfortable with their TEENS watching it.
I watch Reaper. It's clever and original. I also LOVE Ray Wise as the devil. I don't ct.think I could watch Gossip Girl - I'm in my 40's so I don't think I could connect
This is What Happens when you get rid of all the black programming from UPN because they think blacks don't watch TV, Duh. Also, they need to realize most people get their TV shows off the internets cause DVRs and Tivo is too expensive. They need to count internet hits as part of ratings. Neilsen needs to enter the 20th century before they tiptoe into the 21st. I hope the CW tanks for stupidity alone. There's not one show on that network I watch.
Moonlight. Moonlight. Moonlight. Pick up Moonlight with its 8 million viewers.
…and forget all that age-based demo crap. These days not just youngins are going to the net. Many of us oldins watch shows (and esp Moonlight) either on or via the net. I download from amazon unbox and itunes (both for the same show if (like Moonlight) it is a favorite.
Oh, and forget Nielsen too. Like that is relevant any more.
The CW should pick up Moonlight for an instant ratings boost! That pickup, plus 90210 will help them out tremedously! Moonlight fans will bring 8m viewers to CW, and some of them are sure to stay for other shows on the network.
Well, kids today expect entertainment to be free and immediate. They dont even want to TiVo anything. So, the industry has to make interent streams/shows their future revenue source.
I do see a day [sadly] when there is no more "new fall TV season", music albums for sale at stores, and even movie theaters!! Since the yonger gen as they age [yes, you will kiddies] will demand online shows, songs and movies.
I just don't see how watching a new hit movie on an I-phone, or in a car DVD player is as good as the big screen with popcorn, but oh well, life goes on!
Well, kids today expect entertainment to be free and immediate. They dont even want to TiVo anything. So, the industry has to make interent streams/shows their future revenue source.
I do see a day [sadly] when there is no more "new fall TV season", music albums for sale at stores, and even movie theaters!! Since the younger gen as they age [yes, you will kiddies] will demand online shows, songs and movies.
I just don't see how watching a new hit movie on an I-phone, or in a car DVD player is as good as the big screen with popcorn, but oh well, life goes on!
DEVELOP THEIR SHOWS BETTER Create interesting storylines instead of pretty people. Give shows a chance (like Reaper, who actually did better in ratings than Gossip Girl, but they are only giving 13 episodes… WTF?).
Well when they pull stunts like canceling a terrific show like Moonlight, what do they expect - and I'm NOT a youngin', but my daughter is & all her friends (and mine) also watched the show. We will absolutely not watch any of the 6 or so shows they picked up in potential place of it. Actually, if it wasn't for NCIS & Numbers now, we're not interested in CBS at all.
they need to make it more like the book! there story lines are so wack and i hate jenny in the show, she isnt supposed to even have a big part except for her big boobs and nate isnt supposed to be with dans friend, who in the book has a shaven head and wears stealtoe boots. Senreas brother is supposed to be the hottest guy in the world and is older then senrea and has a fling with blair…
the show fucking sucks, it needs to start living up to the book!
I think they are failing because every other big network has a website that is user friendly and easy to navigate - trying to find a show on the cw website is nearly impossible and with everyone wanting to catch their favorite shows after they air on the internet the cw is losing that 18-34 demo
I luv GG Its One Of Mii Favorite Show Who Ever Dosen't LikeIt Must B On Sumthing This Show Is Real Intersting Luv Watching It
it's not just gossip girls ratings that are going down… greys anatomy, hannah montana, gossip girl, etc. ratings are all going down due to everyone watching the shows online. (well maybe not for hannah montana) Its not that the show is doing bad, everyone is! i hope it doesnt get canceled because i love gg!
If CW was smart, they would take "Moonlight" and the 8 million weekly viewers CBS so carelessly threw away.
It's funny. I thought GG ws so popular…guess not.
The honest to goodness truth is that people are super busy now-a-days, and we like the option of watching tv when we have the time. I am a young viewer and most of my friends and I watch it online. So they should count online viewings. Now that they have taken the new episodes off the site, I have gotten behind, because I can't watch every week. But I lovve love love GG!
CW needs viewers?????
then pick up Moonlight!!!!
since they got the can,that leaves 8 million people per week,waiting to tune into another network( that should pick it up)
Love Gossip Girl its sooo addicting
I just love them and i watch the show also online - thats the only way i can see it
put the full episodes back online!
start focusing on internet advertising, no one sits down and actually watches tv anymore, they watch it online, so focus on the internet or make the actual show more interactive to stimulate the viewers.
Gossip Girl is amazing! I am suprised every week, they always come out on top. I do not believe this, they will have many more seasons, slash the cast is hot.
this is a shame. i like gossip girl a lot. i fall within their target, and actually…i watch gossip girl online b/c i have class when it's on tv an i can't wait for the rerun.
i think the problem is that it started right before the writers strike. there needs to be a marathon, if they haven't done it already. also, these kids are on all the magazines, but they need to be on oprah!!!! i don't know what the problem is. it's a nice, juicy show for young people w/ a great wardrobe. it just needs to catch on!
maybe the cw should start offering the show on cwtv.com so people can at least try it out online.
i just read some of the other comments…and i'm glad other people are saying the cw should offer these shows online. i guess i'm not the only one watching practically all my tv online these days. i watched almost all big brother eps online b/c of school. i also watch all thursday tv, like 30 rock, scrubs, the office, online b/c i had to watch survivor on ch 2! then i watched the bachelor online too. i also watch bad girls club online, one tree hill online (hellloo), america's next top model online (on another site b/c the cw doesn't offer full eps online anymore)..i watch top chef and project runway online (even though bravo doesn't offer online - that's another beef i have, but that's cable, so i can understand..) and i alsoooo watch the real world and the hills and the paper online!! if everyone's watching tv online, and there's an add b/t each scene, that's something to look into! i also like that some of these networks post by midnight the day the show was aired (like cbs) or at least by the same time next day (like nbc). ok, now i'm done. look forward to see gg online soon and help support it's success!
i used to watch it on wednesdays than they moved it to monday nights and i have school so i used to watch it online and now they took it off the internet so i haven't seen one episode since it came back… so sad
I love gossip girl!! The only thing I HATE about the show is gorgina. Shes a stupid character, i wish she was the one serena killed. Get rid of her!
people are getting sick of watching the social life of the rich. the hills is so fake, it might as well be the gossip girls of the west coast. also, ANTM is getting less and less entertaining.
But, what about the thing that the writer of GG said about having big numbers in iTunes (check out their top ten in tv shows) and not losing viewers. He said in Nylon Magazine that he tought young people r not watching tv these days, they watch their fav shows in the net.
CW pick up the show "Moonlight" from CBS; they cancelled it and there are alot of disappointed fans (8 million to be exact), me being one of them. I think Moonlight is a great show that can hold up the ratings; it's really disappointing when we, the fans start getting into a show that's suddenly cancelled (why would we watch any new shows if they're going to be cancelled, networks are so unpredictable=disappointment) The show's producer is Joel Silver, same producer of Veronica Mars, so if you were a fan of Mars you will like Moonlight.
Easy solution to CW's problem; PICK UP MOONLIGHT!!! By doing this the network will gain 8 million new viewers and we can all have our Moonlight back!!! SEASON 2!!! There are 8 million VERY devoted fans dying to see what happens to MickBeth!
Perez, por favor, help us get Moonlight to season 2!!! Pretty please!
I watched back when they had full episodes online, and I get the feeling that a large percentage of the audience did so as well. Once they took the show off the internet I stopped watching every episode since I can't always be home to see it. A lot of the target audience isn't going to be at home to watch the show when it airs. Making the episodes available online and on-demand makes sense for their target audience. Plus, if the network bothered to count online viewers and Tivo subscriptions, they would probably find that their numbers are higher. They're going about things all wrong and in an obsolete manner.
The big problem is that Serena, the supposed heroine of the show, does not deliver in the episodes. She just comes across as boring and washed up. Blair is carrying much of the episodes and she's stealing the show from Serena, thank goodness, because the actress who plays Blair can ACTUALLY act. The cast is very beautiful but the show's producers can't just rely on that because it won't make up for some of the boring acting.
Maybe the CW would boost its ratings to more than 8 million per episode if it picked up the now cancelled, but wonderful Moonlight!!!!!!!!
get rid of georgina. AWFUL!!!!
I LOVE THIS SHOW!!!!!!!!!!
ratings dropped because of the writers strike, people found other things to fill their time, and never bothered to go back and watch tv since they watch everything online. i try to watch whne its on, but since im ususally busy, i just watch online when i have the time. PLENTY OF PEOPLE WATCH THE SHOW! DONT CANCEL IT!!!!!!!
Gossip GIrl is the best show on tv these days. so says i, and plenty of my freind. the problem is michelle trachtenberg. the charachter of georgina is a problem, and shes a bad actress. but keep the show. its a great one.
1. don't face off against GREEK!
2. put gossip girl back online
3. move it to a different day
all 3 things to make me a more regular viewer.
but the real crime is that moonlight did not get a second season, this is truly an amazing show with great characters, how can the networks not appreciate that we can really invest ourselves in a new show, i think that moonlight fans have certainly shown themselves to be committed to the continuing of this fantastic show.
Put the shows back online!!!!!
Bring back Gilmore girls. It was positive and fun to watch, you fell in love with the Characters. Gossip girl is depressing, and dark with no happy moments. Even Dawsons Creek had some possitive moments, and likable characters.