'Green' Fad Not $elling
Filed under: Media Minute
Looks like Hollywood and the media might have effed things up a bit, just as 'serious' environmentalists had feared they would according to a new report.
When 'going green' became the cause of the moment, the true greenies worried that 'green' was in danger of becoming a fad. As a fad, important environmental messages would be classified as, gasp, pop culture.
There are signs that the environmentalists were on to something.
The New York Times reports that the advertising industry is pulling back from green-themed marketing, having "grasped the public's growing skepticism over ads with environmental messages".
Additionally, 'green' themed magazine issues are not selling well at the newsstands.
For example, Time's Earth Day issue was the newsweekly's third-lowest-selling issue of 2008 so far at 72,000 copies sold. A typical issue of Time sells about 93,000 copies.
The 'fad' must have done some good, though?
Are y'all at least a little more Earth friendly?
[Image via WENN.]
can't believe how incredibly narrow minded these stupid americans who posted here are… it's all about them… this whole thing is a fraud because the democrats want to make money??? can't you see the bigger picture and see that the world you're polluting doesn't just belong to you but that you share it? first the industrialized nations polluted and caused all these damage and now you're claiming it's a hoax to make money for al gore??? but what do people expect… stupid americans are stupid americans… no wonder the rest of the world hates them.
No Shit Sherlock, I could have told you that. Al Gore’s "Global Warming Theories has more holes in it than the ozone layer!
Now go hug another tree while I carry my groceries in a PLASTIC BAG!!!!
Re: jessi –
Jessi: You need to rent a movie called "What's Eating Gilbert Grape?". Oh yes, Leonardo DiCaprio can indeed act. He also was excellent in "The Aviator" and so many more.
You are entitled to your opinion but I think you need to have a second look.
Is it 'green' to leave your SUV idling while your giving a speech on so-called Global Warning, like Al Gore did last week? I think not, he's a hypocrite and a fraud.
Hells no bc that shit was just a bunch of people jumpin on the damn banwagon…forget that. People are stupid.
You're right Jessi - I remember a few years back someone did a story on all of these political celebrities and most of them never stepped foot in a college and some of them didn't even graduate high school! I pay Brad Pitt to look hot and read drivel from a script, I don't pay him to tell me how to vote and how to spend my money. If I want to know about politics, I'll turn on CNN or read a friggin' newspaper. The Brads and Leos of LaLa Land need to shut up and entertain. I just read that Pamela Anderson is now endorsing Obama. I would like to know if Pammy can even spell Obama.
I am always skeptical of 'green' advertising, you have all these companies trying to make a buck off these things and thus it dilutes the real issue.
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However, for those that have woken up to this issue, this issue is certainly not a fad. And lets hope that there are more people out there that are awake on this issue than Not.
I definitely have started to do my part…at least a little. No more water bottles (my nalgene bottle is with me all the time), and have super cute re-usable shopping bags. I also try to walk and ride my bike when possible. I think that some of it is a fad…but I do see people trying.
The fact that some companies stop advertising their 'green' products because maybe they're not as green as they say they are and the public is aware of this, is not bad per se and it doesn't make the environmental message lest urgent -or 'trendy', if you want. If Time (and other magazines) want to sell issues with a green message, I'd advise them to make it even more pop culture- if you can't beat them, join them!
Re: mary – ur an idiot…climate change is real…and its ppl like u who will die first cuz u dont take care of ur home…did u know that antarctica wasnt always polar, did u know that illinois used to be tropical in winter? ppl it has happened before. could u imagine what would happen if it were to happen again…i mean evoultion will happen its inevitable…but cmon ppl…for ur kids…why wont u take care of ur home…and to all the ppl who r tryin to make a difference…if no one has sed thank u to u…im sayin thank u…and to all of u drivin ur big ass trucks…work for fossil fuel companies…pollute the oceans…just do anything that u should not be doing to ur home…FUCK U AND DIE
Re: ??? – wow im american and i agree…most americans think they rule the planet…and i wonder why us in america think its a fad when the rest of the world is doin their part…on behalf of my ppl…i apologize…kinda sad…but its true
I have to say that I got tired of reading all the "green-themed" magazines (and it rhymes!) Most of the suggestions were completely ridiculous and not very practical. I loved the biodegradable trash bags - I would totally buy them if I could afford $20 for TEN bags! It seems best to just be sensible - recycle everything you can, consume less, plant your own garden if possible, walk/bike when you can rather than drive. No one likes being preached to … especially when you are telling them to spend a butt-load of money "for the environment". (Carbon off-sets - are you freaking kidding me???)
GLOBAL WARMING IS COMPLETE BULLSHIT!!!!!!!!!!!!!!
THERE IS NOTHING WRONG WITH THE PLANET. I DON'T EVEN RECYCLE AND I DRIVE A HUGE GAS GUZZLING SUV. AND I WILL NEVER CHANGE!!!
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It is important to continue being green. Doing something half-assed is never advised. If we stop buying organic then the prices will never go down and it will always be a struggle. Support the organic farmers! Consume less energy! Conserve!
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Green is GLAMOUROUS!!!! www.greenwithglamour.com
Re: Edgar –
Wow, Sounds like life sucks for you right now! Everyone is tired of hearing all the bad shit that is going on around us when we are struggling just to pay for food for our families. I am not a tree hugger (I only experimented in college) but I am doing all I can to not f up the world more than it is. People need to stop buying and consuming like they do and that in itself will help the earth and our wallets.
Re: Gina –
You're uneducated, correct? Did you know they offer scholarships for adults who go back to school. Also, are you a pirate? You sound like one.
Thank God. Man made Global warming is the biggest lie of the 21st century.
YES, I am a little more Earth friendly! Because of Al Gore! Thanks!!
Let's all remember the real goal here, the rich have planes and limos and the rest of us ride a bike! That's truly what they would like. Obama says, you can't eat what you want anymore or drive what you want or keep the air on72 degrees. It's not fair, the rest of the world doesn't like it!
Can Someone explain why I have to rinse out glass, plastic and cans?? I feel like I waste too much water!
we can't afford to go green!!!!!!!!!!! i can't even afford the envro friendly light bulbs!!! the best i can do is walk instead of taking the car.
How can Idiots NOT believe "West Antarctic Glaciers Melting At 20 Times Former Rate" ??
20 years ago, they were worried about global cooling. The next Ice Age, take care of the planet and consider these scientist like the "weatherman"
Re: Gina – Rush Limbaugh Is a JUNKIE!! Don't believe Him little Girl!!
Re: LettyB – No I don't want to wish You happy Birthday after You mean mouthed the Great AL GORE!
Re: teres – I agree! The local store has those light bulbs on sale $5.89!!??
Re: ski – The rest of the world indeed… if you don't count China. Or India. Or any of the other countries that ratified Kyoto but have no obligation other than monitoring and reporting. Yeah, their contribution is watching. Awesome!
Re: melis – Not true!
I'd ask Toyota whether green has been good or not. I own a Prius, it has never broken down, I get excellent service and fill up the tank for under thirty bucks. I used to own a Chrysler, which started breaking down a week after I bought it. There is a waiting list for Prius but I haven't heard anything about lay-offs at Toyota. They are building a new American plant and making jobs. And a hybrid doesn't cost more, it saves more. I love putting $5.00 worth of gas in my car when the guy at the next pump is filling up his Suburban. I don't thing he's thinking "boy she paid almost as much for that Prius as say a six cylinder Accord." Numbskulls who think we can avoid this issue are busy signing pink slips at GM and the next one may be their own. They didn't think it was a good idea to stop building 12 mpg cars. Hey, I hear you can pick up a used one for a song!
Re: ??? – FU!
Re: why? – If you don't wash them, sometimes they draw large ants!
I'm trying to be. Trying to constantly recycle plastic or reuse. Mainly use dishtowels. I grew up with a compost and pepper/herb garden though, so I would like to do that as well. Maybe next spring I will. Hopefully everyone is trying to do what they can.
Re: jeans – super cute shopping bags, give me a break, how much did you spend on new bags just to go grocery shopping? use bags you already have…and super cute? are you trying to make a fashion statement at vons? so lame. consume consume consume!
Doing small bits to go green doesn't cost as much as many people think. I use the canvas bags, and I stopped driving everywhere. I would rather walk anyway, you get exercise and you leave less pollution. I do live in a big city and it's not that horrible. I think people are just lazier than they used to be. Going green is like trying to lose 10 lbs. It takes effort on your part. Not everything is going to be handed to us this greedy, lazy, and selfish nation. Other small countries have been able to go green, why not some of the richest nations? Greed is the main portion. I guess it's easier when you live a state where there are many local farmers and the cities make an effort to help stop pollution.
Re: ??? – I 100% agree with you.
Sad but true, "modern" living lasted only a generation or two. Now we need to go back to the tried and true old ways of our grandparents. Growing your own vegetables, washing and reusing containers, using appliances that use human power instead of batteries, electricity etc. (What ever happened to wind up toys?!?) Buy in bulk to save money and packaging. It CAN be done people!
Re: Dian – THAT'S ALLRIGHT FUCKTARD!
I'm hoping all these fake "green" liberals die of mecury poisioning from sushi due to their suppossedly "green" florencent light bulbs and Hybrids.
"Green"= ALGORE scam for money, not the enviroment. See MBTE and Ethanol
old politicians are like old jocks….they cannot let it go! go home already.
Al Gore is an idiot and he not only invented the internet, but also "El calentamiento Global".-What a sucker.- Of course this is a "fad". Everything he said has no merit and only the liberal puppets will beleive him and will buy the "Green T-shirts and bags"….A bunch of funnies.
affordable doesn't mean much when natural disasters due to climate change destroy all life on the planet. think ahead.
I guess people get tired of being preached at by moneyed up ex-politicians, businessmen and "celebs" about living more simply, while these hypocrites continue to live their excessive lifestyles, at the same time putting on a show of "buying and living green". The fact that "green-themed" magazines have sold less, and advertising exploiting the green message has been shown to be losing its effectiveness, does not necessarily measure or reflect the BEHAVIOUR of people in relation to using less energy, recycling, etc. All it shows is the public is not taken in by corporations exploiting the "green message" to increase consumption in their direction and so increase their profits. It is at the community level where real action occurs, for example, local councils providing residents with the means of recycling through a collection service similar to that for rubbish. It is much more motivating to feel that you are making a difference in the community where you live through simple, everyday actions, than to be told what to think and do by people and organizations just using the "green message" as a means of lining their own pockets, and in doing so, increasing consumption.
He should stop eating all the lightbulbs. Big fat pumpkin head.
Who cares if it's trendy, it's good because it is making people aware of how industrialization over the last 100 years has slowly been ruining the planet. If you fuck with Mother Nature, she will fuck you back!!!!!
Living green is lifestyle changes, not a trend. Maybe it is not as eye catching in marketing, but hopefully people see the way they live will affect generations to come. That is not a fad, its a fact.
xo
Check out : www.uber.com/1plus1
www.treehugger.com
for some new ideas on going green!
By the way (i don't expect you to post this), I find it quite facinating that you have seriously single handedly change some of the gossip terms that chics like my wife (34 year old with two kids) use. They use not only your gossip for their stay at home content, but you terms to speak their own form of spanish! Well done Queen of all Marketing. I am telling you, by cornering your talents in the "Gossip Hollywood" world you are missing a shitload of money that you could make off guys like me who would front the money and the work to develop different "paid" membership sites in the business world. You already know all that it takes to knock it out. You just need to sit your pink ass hair down and collect the checks biatch. It you wanna chat, I wanna chat.
Dan
I WILL NEVER WATCH THIS ASSHOLE'S BULLSHIT MOVIE OF LISTEN TO ONE WORLD FROM HIS FUCKING FAT MOUTH. PRIVATE JET FLYING, SUV DRIVING, HUGE ASS MANSION HAVING DICKFACE WITH A CASE OF "DO AS I SAY NOT AS I DO". I DO MORE FOR THE FUCKING ENVIRONMENT THAT THIS COCK EVER THINKS ABOUT. AND REMEMBER, YOU CAN NOT BE A MEAT EATING ENVIRONMENTALIST AL GORE INVENTOR OF THE INTERNET, SO UNTIL YOU STOP THROWING BURGERS DOWN YOUR FAT NECK THEN DON'T EVEN TRY TO TELL ME WHAT THE FUCK TO DO! GO LOOK FOR MANBEARPIG!
YEAH I MISSPELLED SOME WORDS BUT I'M DRUNK AND DON'T GIVE A FUCK, I CAN STILL SPELL BETTER THAN COURTNEY LOVE EVEN IF I WERE DEAD.
By the way, the idiots who make comments about this being a hollywood movie are obviously still trapped with their brother "Boo Radley" inside their mothers basement (that was a reference to a book "To Kill A Mockingbird" for those of you who only read this shit). The argument for global warming does not focus on whether or not it exists, wake up, it does! It's to what extent and what are the most appropriate measures we can take to begin to repair. Many people benefit greatly from some of the resources that we would need to cut back on and therefore deny there is a problem, or simply lie! I am not republican, nor democrat, I am a realist. The idea that uninformed people can just rant about idiots and assholes in hollywood scares me as a father of two young boys. You people are the future of the country. Inform yourselves before you endlessly make comments based on nothing but a "fuck everyone" attitude. Peace out bitches, the third sign of the end of the world is here, the fuckin' new kids are back and number two on VH1 which is only a music channel cuz MTV became a reality "fucktard" (thanks for the term Perez) fest. God bless you all, may you all continue your blogging, texting, and whatever the fuck you all do in hell with that fleshy bearded Pratt fuck and all the other idiots that steal attention from otherwise intelligent people. Bye Bye.
Sucki, idiot that said lower Perez's AIDS ass into the ground. Elephants are incapable of contracing HIV or AIDS because the structure of their DNA and several other things that you would not understand because I can not post pictures here for morons that can nut reed soo guud! Peace baby, may Perez irriate you in peace.
Celebrities are hypocrites on the whole green thing. They live in multiple mansions, fly on private jets all over the world and they buy yachts. Al Gore lives in a big ass estate and uses more electricity in a month than most average americans use in a year. Who the fuck are these people to lecture anyone? I guarantee you my lifestyle is more green than theirs without me even trying. I do try to some degree, I never use a dishwasher I still wash my dishes in the sink by hand. I turn of lights when I'm not using them. I love to garden, compost and use rain barrels.
I used to recycle. And then this green fad came a long. Needless to say, I was quite annoyed. Where the fuck were these people 10 years ago? And now everyone is "going green." Just cos you buy a shirt that says "go green" does not make the Earth a better place to live, all thanks to you.
I guess people see through advertisers that try to find their green USP and wave it all over the place, just to keep up with changing attitudes.
But apart from people not believen ads that put on a green jacket, and not buying lots of green themed magazines, I believe something is changing after all. High gasoline prices do help too. But the idea that you can make some difference (at least for your wallet) is becomming stronger.
I'll believe Al Gore is serious when he and his wife(just 2 people) stops living in a 20 bedroom mansion. What the hell do 2 people need that big of a house for? It's just excessive. Didn't Al Gore show up to give his enviro speech a few days ago in a Cadillac Escalade? Not to mention, he had other vehicles in his entourage/motorcade. Rock band Metallica requires 17 diesel fueled 18 wheelers to haul all their stage trappings. Didn't they play that preachy enviro fest, Live Earth, in Europe last year? Who do these people think they are kidding? Brad Pitt, Mister enviromentally friendly architect, bought a yacht last year. His wife flies private jets for recreation. Madonna owns 7, count them, 7 mansions in England; she also played Live Earth. John Travolta lectured brits about being green after he showed up to red carpet event on a Harley. He owns a big fat energy guzzling mansion and multiple private planes that he warehouses on his estate.
I do my part by recycling, conserving water, etc. - It's just hard for me to take Al Gore seriously when he lives in his huge mansion and makes his claims to conserve energy. Give me a break!
global warming is a scam. even if we started this going green thing, it wouldnt make ne affect on the ozone layer for a long while. it rebuilds itself ne way. no one can afford it but celebs. another thing, i live in illinois n we jus had the coldest winter since the 70s, n it gets COlD up here! plus, celebs r only doin it cause they can afford it n it makes em look good.
Sorry, but this "green" crap is a bore. I especially hope the TV specials disappear.
Nope…Greens just not my color….
Oh yeah and by the way guys red is the opposite of green….not orange…
Happy Birthday LettyB. I dislike Al Gore as well.
Going Green is such a joke. Its a platform to stand on to bank money on products and to tap into people's guilt over harming the environment for money. I'm all for helping the environment, cutting back where you can and recycling…but I never bought in to this "green" movement. There are green companies all over the place now! The guy upholstering my furniture assured me he would use green friendly products (for an added fee of course) and I jsut rolled my eyes…no thanks!
When you have people like Al Gore heading this green movement you know how phony it is. He uses more electricity in his big ass house in one month than I will use for the next 5 years. While advising everyone in a speech to travel by mass transit and bicycle, he was traveling in a large motorcade…limos and SUV's. Green is like snake oil. There's money to be made and enough stupid people to believe it. The same scientist pushing global warming is the one who told us we were entering a new ice age back in the 1970's. Are you under ice yet? Over 9,000 well respected scientists and meteorologists signed a petition challenging global warming, but guess what, no mainstream media paper prints it…they don't want to shame their lover, Al Gore. Wise up folks.
Obama (and Gore) are so out of touch that they spend too much of their time talking about "green"- talking about what MIGHT be based on HYPOTHESIS and what MIGHT work to help the earth. Real americans could give 2 craps about that kind of language right now..they want to know about gas prices- drilling, economy, taxes, and war. When will Mr. Obama stop his "save the poor" and "go green" agenda and talk about these real issues> His speech in Germany was just more of the same….blah blah blah
Al Gore is a big fraud. Smart people knew this all along and now the rest of the population is finally catching on. Gore created the man-made global warming myth to punish the American people after his 2000 loss. We all know it now. Yes, there is very slight global warming but it's not caused by man, we couldn't do it even if we wanted to. Proof: all the other planets in our solar system have had the same slight incremental increase.
D'ya really think Al Gore is even buying it? His house uses 16 times more power than the rest of ours, he drives around town in an S.U.V., has a big boat he takes out on the lake and takes his private jet all over the world, then a limo to wherever he needs to go.
If you thought that this was the greatest crisis facing humanity, wouldn't you go further than just buying "carbon credits" (which are a joke anyway) and actually practice what you are preaching to other people? According to Al Gore, the internal combustion engine is our biggest enemy, why does he use so many of them? You'd think he'd motor around the country in a french fry oil powered bus or something, and when he needed to fly, hitch a ride on an airline like the rest of us. What kind of example is he setting for his grandchildren this way?
Al Gore's pleas to the public have more to do with the government subsidizing many of his investments, thereby guaranteeing huge returns for him. He has become a businessman, and not a bad one at that.
WE WERE ALL DUPED INTO FEARING WE WERE THE CAUSE OF CLIMATE CHANGE. THE CORRUPT GOVERNMENT JUST HAD TO COME UP WITH A CLEVER WAY TO CREATE ANOTHER TAX ON THE AMERICAN PEOPLE. THE CLIMATE CHANGE IS CAUSED BY THE SUN, NOT YOUR CARBON FOOTPRINT. PEOPLE ARE STARTING TO WISE UP.
ManBearPig Al is a joke..big hypocritcal joke.
Al Gore (Jr, BTW), who flunked out of Divinity School AND Law School ,is the World's Biggest Hypocrite.He totally went off the deep end after being denied what he thought he was owed, the Presidency, now making money hand over fist flying all over the world claiming humans are to blame for Global Warming, while he lives in a ginormous mansion spending more on power each month than anybody uses in a year. He needs to eat less of the earth's resources, get a shrink, get on some Prozac, and shut the fuck up.
I am old enough to remember when they were screaming about Global Cooling in the 70's, folks! Seriously! 100 years is just a blip geologically, the number of years we have measured temperatures. There were no SUV's in 1935 the hottest year on record. Gore is just a bitter, fat pig, and the media just drool over his lies. I wonder what his DWI druggie son is up to. Oh yeah, and #101, fuck you, we hate your lazy smelly carcass too. You can shove your "stupid americans" quotes up your ignorant bigoted soon-to-be-Muslim ass.