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Whitewashed?
Filed under: Beyonce
Looks like Michael Jackson just found himself a new photo retoucher!
The people at L'Oréal are denying that Beyonce's photo was purposely retouched to make her look "whiter."
Seriously.
The new print ad for L'Oréal Paris' Feria hair color was officially released this week. It featured a "paler" than normal Beyonce.
However, the cosmetics company is denying any wrongdoing.
A rep for the company says, "Beyoncé Knowles has been a spokesperson for the L'Oréal Paris brand since 2001. We highly value our relationship with Ms. Knowles. It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin-tone in the campaign for Feria's hair color."
As for Beyonce, her rep has yet to comment.
What do U think?
[Image via WENN and L'Oréal.]
they kinda fixed her face structure to look like hilary duff in some of her promo shots for her last actual album
THATS TOTALLY RETOUCHED THERES NO WAY SHE CAN GET THAT PALE EVEN iF SHE DiD STAY iN THE HOUSE FOR A WHOLE SEASON WiTH NO TANS
It's not even just her skin, her facial structure looks completely different. Stronger jaw, more prominent cheekbones, etc.
that's probably just beyonce normally…cuz in the left pic she looks super tanned. and the colour does nothing for her but wash her out…
white girl
maybe she shes anemic, def needs some iron, poor lad
What's wrong with wanting to be lighter anyway? I want to be darker….
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I think Beyonce's gorgeous, whatever skin tone she is.
well, it does look quite a bit paler…i guess they were trying to appeal to white women as well by using makeup lighter than her real skin tone. the picture on the left also appears to be different than her natural skin color. look at how different the color under her eyes and in between her boobs is than the rest of her. she should embrace her natural skin color! (whatever that may be).
she look extra white period. YEs they retouched this shit
Re: HAMphetamine –
That's right baby!!!
YES. They retouched it. Bastards. I am a white woman, and I say black is beautiful and there is no need to re-touch or lighten anything.
At some point B lose me as a fan… really i used to love her and find her soo cool but lately she yells and screams in all of her songs to the point that they are pretty annoying!
About the pic, straight hair is definetely not the look for her if she is going to represent an african american woman, she has curls, she needs to show them, I would love to have curly hair… anyways she looks kinda bleached and her face looks sort of different… photoshop works?
FYI- TIME MAGAZINE 1994 darkened OJ Simpson's picture!
Now adays do They lighten?
beyonce's full of shit!
she's been lightening her skin from her Destiny Child days…
m.
DOES LOREAL REALLY THINK ITS CUSTOMER'S AND PEOPLE IN GENERAL ARE IDIOTS ??!! IT IS QUITE CLEAR THAT MS "GET ME BODIED" HAS BEEN AIRBRUSHED TO APPEAR "WHITE-ISH" !!!!! AN AGE OLD TRADITION IN RACIST AMERICA
idk im half african and sometime pictures i take i look way lighter skined than i really am…sometimes i take ones darker than i am…i think its just lighting and the camera
It's called professional photography. With proper lights, her skin is definitely going to look different.
The picture on the left is from a carpet event where tons of flashes are going off from random angles.
It's all about the lighting..
Beyonce probably wanted them to make her look like that!
WHAT I DON'T UNDERSTAND IS HOW SHE CAN BE THE FACE OF FERIA / HAIR COLOR WHEN ALL SHE WEARS IS A WIG???
WHO CARES ABOUT HER SKIN TONE? LOOK AT THAT HELMUT SHE'S WEARING IN BOTH PICS??? SHE SHOULDN'T BE REPRESENTING HAIR COLOR PRODUCTS WHEN SHE ALWAYS WEARS A WIG! LOL
The one on the right looks better!
Re: HAMphetamine –
How Macho… And probably you havn't fucked a Mexican or African American woman either… So keep on touching yourself bro!
I think this was obvious since 2001 when she joined them… what has she been doing all this time, dying her weave? LMAO has she ever shown her own hair in a feria ad? Why would she not have them touch the photos up? Besides, Feria looks great for about 3 days, then washes out to look like you used a bingo dabber (sadly, popular in the 90's). She would know that if she used it on her real hair, and didn't braid in a horse's tail to cover it. Really tho, who ever listens to celebrities trying to convince us they dye their own hair?
It's all in the lighting people. Photographers change the lighting for black people to make their skin stand out and there's nothing wrong with that. Look at any pictures or commercials with Queen Latifah her skin looks amazing and she looks lighter. Even Oprah has lighting for her skin tone and she looks amazing!
Her hair is lighter. That's going to make her skin appear lighter. It's called basic color theory.
It's all in the lighting. This isn't a new image of her. She's looked like this before. Sheesh, people. Stop playing the race card EVERYTIME something like this happens. And no. Don't skewer me for it: I'm Asian. It's not like I'm racist. I know what racism is. And THIS IS NOT IT.
wow you chose the darkest picture with the worst lighting to compare it to…way to go douche..its lighting,globs of makeup and airbrushing
A little extra tan, a little extra hair, a little extra booty…that's how we do.
A little extra 'lighter'… is in someone else's hands! RETOUCH!
I've seen her that pale before but never as dark as the other photo you used. It will just be the lighting.
She's orange in the picture on the left
They retouched the pic!!
I'm lucky that im a very white nort-russian…
L'Oréal Paris' used the software ADOBE LIGHTROOM to create that image. We have been using it for a year now and it's remarkable what it can do with darker skin tones prior to final post-production in ADOBE PHOTOSHOP CS3.
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However, if you are not careful, and the mid-range tone of the face is similar to the mid-range tone of the hair, they both end up with a similar color balance and tint.
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In the case of L'Oréal Paris', that's most likely the exact effect that they were looking for.
Just make up. I don´t think they would do that….she´s knonw EVERYWHERE. Why would they do that when people know how she looks like?
It´s just dumb.
(But that hair is totally fake).
I HAVE SEEN HER LOOK THAT PALE IN VIDEOS AND THAT DARK IN OTHERS! MAKEUP AND LIGHTING i THINK!
Geez. It's a make-up company. They just used foundations and stuff to compliment the color of her hair, etc. It's a good pic. If they photoshopped her skin tone, it was only to make her face blend with the color of her arm. I'm sure it wasn't to make her look white.
Re: cassidy7192 –
Then you don't really know what she looks like that well. She is totally recognizable. BTW….EVERY photograph in magazines now-a-days is retouched. Every single one. It's standard to photoshop each picture just like it's standard to edit the text of a magazine. They are just saying that they didn't intentionally photoshop the pic to make her look white.
Doesn't she wear a wig? If so, that's kinda stupid for her to be a spokesperson for hair color when she doesn't even have real hair. And, think about it, does any celebrity actually use home hair color? I know I don't. I go to the salon.
First of all, WHY is this even a topic? Would this be discussed if it were a white woman looker whiter/darker? Second, celebrities such as she would have input into the photos being printed for the campaign, so she obviously gave it the thumbs up. Third,has anyone ever Googled Beyonce? There are pictures of her much lighter than that ad! Also, I don't understand how somebody who WEARS A WIG EVERYDAY OF HER LIFE is even a candidate for a HAIR DYE product!
Well, if they did, it's their loss : she looks better darker. She just looks sick on the ad.
It doesn't matter if it is retouched or not. What does matter is that she looks TERRIBLE.
Umm.. black ppl who are mixed - and *don't* have a dark complexion - DO tan.. and lose the tan; can happen over & over thorugh the years. It's no big deal.
I honestly think that they lightened her skin in the picture because the color of her hair clashed with her darker skin… doesnt that make sense?
Why is everybody talking about Byonce's colour, here's a point, WHY IS SHE ADVERTISING L'OREAL HAIR COLOUR WHEN SHE HAS NO HAIR? Isn't that false advertising?
IT DOESN'T LOOK OBVIOUS.
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HOWEVER THEY PROBABLY RETOUCHED THE HAIR COLOR FOR SURE, SINCE IT MUST BE TREMENDOUSLY IMPORTANT FOR A HAIR COLOR PRODUCT TO HAVE THE HAIR 'COLOR' THEY SPECIFY.
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MAYBE HER CARAMEL SKIN COLORING (I MEAN THAT VERY COMPLIMENTARY BECAUSE HER SKIN IS ABSOLUTELY BEAUTIFUL) WAS A BIT CLOSE TO THE HAIR COLOR AND THEY WENT FOR SOME CONTRAST.
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BUT I DOUBT THEY WANTED HER 'WHITER' FOR RACIST OR MARKET REASONS.
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LETS HOPE BEYONCE'S PEOPLE HAVE ENOUGH CLASS NOT TO EVEN INSINUATE OR SLYLY HINT THAT IS EVEN A POSSIBILITY.
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ALL THIS HYPERSENSITIVITY HAS LONG GOTTEN TIRING!
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This is old news! I BEEN knew AD companies were doing this. They ALWAYS get a fairly brown-skinned actress and make them 2 to 3 shades lighter! What kind of message are they sending to dark skinned black girls? Making us feel like being dark wouldn't be good enough so they have to take a model or in this case, singer, and make her a white woman. I am not surprised at all. This is old news. And that is just a bad picture of her to the left, not because she's darker or anything but because that shit is plain ugly, and we all know she is not that light skinned in the pic on the "right" side…the "white" side. if you know what I mean.
Ew she looks so fucking old and disgusting on the right! They're using that garbage as the ad!? Gross!
It's not the first time won't be the last. If it has been going on this long why bother about it now she obviously has been allowing this to happen. She wants to make more money and this is the way she knows how to make money
she kinda looks like madonna……….strange……
or is it the pot?
it's probably the lighting, as well as the fact that they blatantly retouch every girl on every hair colour package in the world - have you seen the hairlines on some of those girls? they're fictional hair lines.
and i thought her hair used to be black? it's now ginger. connnngratulations, beyonce. you made it.
it's obvious they altered the pic but b don't look white and she never will also i don't know what the big deal is if the person who is being painted over is not offended no one else should be.
Well beyond the fact that she looks like she just came out of the freezer at the morgue, her nose is long as well as her face and thinner. I mean come on look at the wig someone obviously got Photoshop happy. Now I love Photoshop but you still want to look like yourself.
Who cares its a photo, why do people make such a big deal of things that don't even matter. When we first saw Beyonce she was a little on the light saide, now it just looks like she tans!
i think she lightens her skin and may want to look more "spanish" than black. example her video with shakira. . kinda sad if she does lighten her skin though. *-).