Levi Strauss and Co. is joining the battle to strike down California’s discriminatory Prop 8, which seeks to deny gays and lesbians the right to marry.
The forward-thinking jean company had donated $25,000 to Equality for All, the coalition leading the No On 8 campaign.
In doing so, Levi’s continues its tradition of civil rights support. In the 1940s, the company ceased the practice of segregation within its factories and more recently the company was one of the first Fortune 500 company to offer health benefits to the domestic partners of its unmarried employees.
This latest move is just the next stop in Levi’s commitment to equality and marriage for all.
Besides their own support, the company also pledged to persuade other companies to follow suit!
In giving, Levi’s joins two labor unions, the California Council of Service Employees, and the California Teachers Association, each has given $250,000. Telecommunications company AT&T has given $25,000.
And the support doesn’t end there!
On Thursday, a Southern California-based business advocacy group also announced its opposition to Proposition 8. The board of the Valley Industry and Commerce Association (VICA) represents businesses in the San Fernando Valley area of Los Angeles!
Celebrities such as Steven Spielberg and Brad Pitt have already been voicing their support for No On 8 and now businesses are getting involved.
Keep it going! And remember to cast your vote in November!
[Image via WENN.]
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