Chris Beat Her Down's Plans to Rehab His Tanking Career

Good luck!
Chris Browns ‘team’ is apparently working on overdrive to salvage his sinking career.
According to the Chicago Sun-Times, Beat Her Down and his ‘victim’, Rihanna, are set to co-author a book about abuse and go on a talk show tour to speak directly to their fans and the general public.
Other things on the ”Project Mea Culpa” do do list includes Brown’s telling of his increasingly abusive behavior toward Rihanna, and partnering with clinical experts in the field to add credibility to their couples counseling efforts.
A source close to the Beat Her Down camp said, ”Obviously this is a public relations campaign, but it only will work if there’s genuine healing, contrition and a path to preventing future problems. … It’s another example of trying to turn a bad situation into something good … where people can learn to change habits.”
If he was really sorry, why did he have to sound like such a pompus, unrepentant prick in his first post-beat down statement?
[Image via WENN.]