If you haven’t picked up Mariah Carey’s new album, you are not alone. But now there might be a little more incentive if you do starting September 15th. The album is going to be reproduced with a brand new 34-page booklet attached.
Before you go saving your pennies thinking it’ll be filled with Mariah’s loveliness, hear this: it’s actually going to be filled with ads!
Oh yes, Island Def Jams has found a new place to shove products – in the sleeves of your CDs.
Memoirs of an Imperfect Angel will be the first CD released with this new brand integrated booklet and the experiment is in conjunction with Elle Magazine.
In fact, the new booklet will look as if it was a copy of Elle, complete with a Mariah-centric editorial and full page ads from names like Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism.
As a consumer, we think this is nonsense. If we wanted a magazine, we’d buy one. Just give us our music and be done with it!
As a business, we think it’s brilliant! It’s the last place we would think of to throw an ad, but it also has a lot of potential! Plus, it’ll help try to make up for the revenue lost due to illegal downloads.
What do U think?
[Image via WENN.]
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