Major deal$ are going down in Hollywood today!
The Walt Disney Company has purchased Marvel Entertainment Inc. for $4 billion in cash and stock!!!!
Wow.
Disney now owns the catalogue of 5,000 Marvel characters, including Fantastic Four and X-Men.
The big wigs over at Mickey Mouse’s house hope that by owning the comic book characters, Disney will now appeal to a larger audience than tween girls obsessed with Miley Cyrus and the JoBros.
“It helps Disney add exposure to a young male demographic it had sort of lost some balance with,” says David Joyce, analyst for Miller Tabak & Co.
Disney CEO Robert Iger believes the combination of Marvel’s “strong global brand and world-renowned library of characters” will go along smashlingly with Disney’s “unparalleled global portfolio of entertainment properties.”
What do U think of the big merge????
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