Vitamins aren’t what come to mind when we hear the name Donald Trump, but in his latest business venture the Donald is teaming up with Ideal Health, a nutritional products company.
Renaming the company The Trump Network, he is claiming that the marketing program could provide extra income for people suffering through the recession.
Would-be salespeople purchase a marketing kit to sell the products as well as recruit other salespeople to get a cut from their sales as well.
But just because Donald Trump slaps his name on there it doesn’t guarantee success. Daniel Howard, marketing professor at Southern Methodist University explains:
“People are more easily persuaded when they want to believe in something. Someone comes along with a big name like Donald Trump and pitches riches, it captures peoples’ attention and interest. If he made so much money, they think, ‘I’m glad I’m on board.'”
But he adds the ominous fact: “Multilevel marketing is a tough business, and most people don’t make much money.”
Sounds like BS to us, Donald!
[Image via Joseph Marzullo / WENN.]
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