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Gwyneth Paltrow Goes From Night To Day For Hugo Boss

| Filed under: Gwyneth PaltrowAd CampaignsFragranz!Hugo Boss

Gwyneth Paltrow is the face of Hugo Boss's latest fragrance!

Lest you forgot, Gwyneth Paltrow is still working with Hugo Boss

The actress is already the face of the brand's Boss Nuit Pour Femme, so naturally she'd be tapped to represent the scent's counterpart Boss Jour Pour Femme as well.

It's not a huge leap!

The subtle ad (above) features Gwynnie leaning back against a brick wall on a sunny day and looking serene.

Her tranquility is most likely owed to the fragrance's

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Romeo Beckham's Burberry Ads Increase Sales!

| Filed under: Victoria BeckhamFashion SmashionDavid BeckhamBusiness BlitzAd CampaignsBurberryRomeo Beckham

romeo beckham new burberry ad cara delevingne1  opt

This little guy is a goldmine!

David and Victoria Beckham's 10-year-old son may be a tiny thing, but he's already causing a HUGE stir!

The Burberry S/S 2013 campaign featuring Romeo Beckham was so successful that the fashion brand is claiming record profits since the collection was released.

Their team is reporting

Romeo Beckham's Burberry ad campaign helps sales. Romeo Beckham's Burberry ad campaign helps sales. Romeo Beckham's Burberry ad campaign helps sales. Romeo Beckham's Burberry ad campaign helps sales. Romeo Beckham's Burberry ad campaign helps sales.
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Kate Moss Shows Off Her Couture Tresses In The New Kerastase Campaign

| Filed under: Kate MossFashion SmashionHairstylesAd Campaigns

kate moss kerastase print ads 1

After nearly three months of waiting, Kerastase Paris has finally unveiled two ads from Kate Moss' campaign.

For the Lift Vertige ad (above), Kate's blonde locks are pushed to new heights and styled into a seksi bouffant while the Spray à Porter ad (below) shows her with a head full of texturized mermaid waves.

We're surprised they didn't run the campaign in color, but the black and white photography really gives it a glamorous and expensive look.

What do U think of Kate's Couture Styling ads? Were they worth the wait???

[Image via Kerastase Paris.]

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Rooney Mara Goes Downtown For Calvin Klein

| Filed under: Rooney MaraAd CampaignsFragranz!Calvin Klein

Rooney Mara is the new face of Calvin Klein's Downtown fragrance

Can fabulous cheekbones and an insouciant attitude help sell perfume?

The peeps at Calvin Klein are banking on it as they've cast the broody Rooney Mara in their latest ad campaign for new scent Downtown.

The actress wears a leather jacket and leans back against a red-brick wall in the first released ad (above) shot by Jean-Baptiste Mondino.

The fragrance itself, which boasts notes of Tunisian neroli, green pear and watery plum, will be available in stores nationwide in September.

Sounds YUMZ!

In addition to the ad campaign, Roons will star in a commercial for the perfume directed by David Fincher, who directed the actress in The Social Network and The Girl With The Dragon Tattoo.

That's a lot of talent in one commercial! It better be damn good!

[Image via Calvin Klein]

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Kate Bosworth Inspires Topshop's New Festival Collection!

| Filed under: Fashion SmashionKate BosworthCoachellaAd CampaignsTopshop

kate bosworth for topshop

We already were a bit prepared when we saw Kate Bosworth wear Topshop at Coachella last month, but now we have a peek at her new festival collection.

And it's a Southwest frenzy!

The label has admitted that she's inspired them to create the new 16 piece collection and we can see why. Wearing a suede gilet, denim cutoss and brown sandals (above), Kate is seeing sitting on an old log in the hot sun looking like a desert rose.

The rest of the collection features

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Christy Turlington Slips Back Into Her Calvins At The Age Of 44!

| Filed under: Fashion SmashionAd CampaignsCalvin KleinLara StoneChristy Turlington

christy turlington starring calvin klein underwear ad campaign

They don't call her a supermodel for nothing!

At 44 years old Christy Turlington will be replacing new mom Lara Stone as the face of Calvin Klein underwear!

The super's had a long history with the brand, which started in 1987 when she walked the catwalk for the Calvin Klein Collection's A/W line.

Christy went on to star in a plethora of CK ads including underwear, swimwear, jeans and four fragrance campaigns, so it's sorta like a homecoming of sorts.

For her panty revival, Christy's A/W 2013 campaign was captured by Mario Sorrenti, and is said to be inspired by Calvin Klein's "signature and provocative imagery".

In other words: it's gonna be HAWT!

The ads are slated to make their debut in September, but in the meantime, take a walk down memory lane by checking out Christy's previous CK ads (below)!

[Image via Calvin Klein/WWD.]

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Rihanna Unveils Latest Ads For Her River Island Collection!

| Filed under: RihannaFashion SmashionAd CampaignsCollection's Bureau

Rihanna's latest ads and designs for River Island are here!

Nothing can top Rihanna's side boob!

Yesterday we showed you a behind-the-scenes look at Princess RiRi's second River Island collection, and now we have the professional ads for your viewing pleasure.

The artistic direction is not all that different from the her last campaign, but there're obvs new designs, including a seksi, high-low red dress, floral print separates, tie-dyed hoodies and jumpsuits, and a hot red one-piece swimsuit.

The singer also tweeted her love for the ads, saying:

Rihanna's latest ads and designs for River Island S/S 2013 collection are here!Rihanna's latest ads and designs for River Island S/S 2013 collection are here!Rihanna's latest ads and designs for River Island S/S 2013 collection are here!
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