Pretty for promo!
Eva Mendes got dolled up to promote her spring collection for her New York & Co. collaboration at the Beverly Center in El Lay yesterday.
Because it wouldn't make sense otherwise, Eva wore a floral print sheath dress from the collection to the launch event, and she really is the best advertisement for the line!
Spicing the frock up with gold pumps and a dark blue clutch, the actress made an excellent case for people to purchase her designs.
You can't go wrong with these dresses if you want a classic look that stands the test of time!
UPDATE: Following the launch, Eva debuted a strapless silver frock from her collection at the dinner later that night, pairing it with a pink Escada coat.
Later, on Wednesday, she attended another launch event at Los Cerritos Center in another feminine, floral look, styled with mint green pumps and a matching handbag.
See both additional looks in the gallery (below)!
[Image via AP Images.]