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Going Green News Archive

Emmy Rossum Is A Little Ghostly At The Global Green Pre-Oscars Bash

| Filed under: Fashion SmashionEmmy RossumOscarsRed CarpetGoing Green

emmy rossum global green pre oscar party

Somewhere a haunted house is missing their ghost!

Usually Emmy Rossum is right on the money with her red carpet choices, but her Global Green USA’s Pre-Oscars Party ensemble on Wednesday missed the mark.

Drowning in fabric, the actress donned a Sophia Kokosalaki bridal gown which was so gathered that it’s hard to notice it had a plunging neckline.

A vintage updo, Charlotte Olympia heels, Tacori earrings and Piaget ring put the finishing touches on her elderly outfit.

You can do so much better, Emmy. Don't let this happen again!

[Image via Ramey Pix.]

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Miranda Kerr & Orlando Bloom Cuddle Up On The Red Carpet

| Filed under: Fashion SmashionOrlando BloomOscarsRed CarpetMiranda KerrChristian LouboutinGoing GreenPeter PilottoAbs

miranda kerr peter pilotto dress orlando bloom pre oscar party

Reunited and it feels so good!

Miranda Kerr is enjoying her time back in El Lay, and seemed especially happy next to Orlando Bloom at the Global Green USA’s Pre-Oscar Party at the Avalon on Wednesday.

The supermodel showed off a hint of skin in a crazy graphic print Peter Pilotto dress that makes our eyes go directly to Orly — not that we're complaining! Ha!

Unlike her frock, Miranda kept her accessories simple, opting for black Christian Louboutin heels and Charriol jewelry.

Even if her look is a little busy, we’re just glad to see her and Orly back together again.

We’re not sure where all of these breakup rumors came from, but the couple seems fine to us!

Ch-ch-check out more of her ensemble (below)!

[Image via Ramey Pix.]

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Vanessa Paradis Gets Conscious For H&M

| Filed under: Fashion SmashionH&MAd CampaignsVanessa ParadisGoing Green


Vanessa Paradis is more than just a beautiful face–she's now the eco-friendly face of H&M's new sustainable clothing line, Conscious.

If only Johnny Depp and their kids could model those! Ahh, the good ole days!

Vanessa explained why going green with H&M was a perfect fit for her, saying:

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Starbucks Introducing $1 Reusable Cups!

| Filed under: Business BlitzGoing GreenEnvironment



We've all thought about buying those reusable Starbucks travel mugs while standing in line — but they're just so damn expensive!

Well, here's the fix: the company is rolling out a $1 reusable plastic cup at its cafes starting Thursday.

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Damon Wayans Jr. Helps America Recycles Day!

| Filed under: Going GreenEnvironment

damon wayans jr america recycles day

How fab is this??

That picture (above) is of Damon Wayans Jr. celebrating American Recycles Day… but kicking a field goal through a 21-foot goal post constructed from 125,000 crushed Bud Light cans.

Amazing! We had no idea he could do that!

He did it in the Bud Light Recycling Zone, which is an interactive traveling display that has visited nine cities across the United States this year to encourage and inform NFL fans about the importance of recycling!

We think this is such a great initiative — and we'd love to see more of this kind of work from major companies and celebs alike!

[Image courtesy WireImage.]

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Will.i.am & Stars Go Green!

| Filed under: will.i.amGoing GreenEnvironment


Do you love recycling??

Not as much as will.i.am and The Coca-Cola Company do!

We mean, they showed up to the EKOCYCLE Partner Launch — where were you?? Ha!

The whole thing was green-focused… it featured a build out that included sustainable materials throughout the space to offer an inside visual look at the EKOCYCLE story and process, in addition to exclusive artwork created by famed artist Buff Monster (we didn't make that up).

EKOCYCLE is ready to handle more and more brands, which is fab because they already have a huge load

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Will.i.am Aims To Change The World With Ekocycle

| Filed under: Fashion SmashionBusiness BlitzLevi'sGoing Green


Because when we recycle, we are changing the world!

Will.i.am has teamed up with Coca-Cola to launch Ekocycle, a new initiative to encourage consumers to recycle by launching eco-friendly fashion with brands like Levi’s, New Era, RVCA, Case-Mate and Beats by Dr. Dre.

To produce Ekocycle-licensed gear, the brands' products must be made from at least 25% of recycled products, like bottles or cans.

Will.i.am was moved to do this by the thought of sustainability and how to make these products popular. He said:

"I’m motivated by the goal to redefine in popular culture the purpose and participation of the consumer and companies. Right now, there’s a disconnect. If I’m a consumer and I purchase a product, someone makes a profit and that’s it. I value the product but I don’t value the community. That’s not right and it’s weird. In actuality it should be, ‘I’m a consumer and this is my community and I support this product and brand because they make my community better.'"

We couldn’t agree more!

Both New Era and Beats by Dr. Dre partnerships were unveiled in July, while the other participating companies were announced on Wednesday.

Debuting in April, Levi’s limited-edition men's 501 jeans are made from 29% of recycled waste and will have a price tag of $128.

New Era is scheduled to release a 42% recycled 59Fifty fitted hat and a 9Fifty strapback in Spring 2013 and will run between $30 to $45.

RVCA designed boardshorts made from five plastic bottles and will retail for $65.99. They plan to release more products, including items for women, next year.

The Beats Ekocycle headphones contain 30% of recycled materials and will set you back $349.95. Case-Mate is the only brand going all in with a $35 100% recycled phone case.

Besides helping the environment, Coca-Cola will give $1 million over five years to community recycling centers.

This sounds like such an amazing thing, and it’s been around since July! Whatevs. At least it’s gaining popularity now because this is something everyone can get behind!

Ch-ch-check out some of the Ekocycle products (below)!

[Image via WENN.]

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