It's all about broadening the brand and appealing to the masses, right!?
After debuting a slew of new channels at their 'brand cast' event in NYC Tuesday, YouTube - owned by Google - enlisted one of the most popular musical artists of our day (Jay-Z) to sing his hit song that features one of the most beloved cities in the world (New York).
Way to think outside the box guys!
The event pitched innovative

So much for waiting this time around!!
Then again, Kim Kardashian and Kanye West have been friends for YEARS … and they've been (speculated to be) "friends with benefits" for a while too - just ask Amber Rose!!
So now that a source has come forward to reveal the two are about to get their ring shopping on, we're only somewhat baffled.
They're so serious, she's happy to book more flights just to be with him. Hello! As soon as she was done with the White House Correspondents' Dinner, she flew right back to NYC for a Broadway date!
Oh… and get this… she's even planning on touring with him and Jay-Z this summer!!
The source dishes:
[Image via WENN.]
Colombiana songstress Shakira is back and hotter than ever with her new bilingual single, Addicted To You!!!
The music video for the song premiered just this morning and will be her FIFTH (and last) single off her album Sale el Sol, which was released back in 2010!!!
Damn, gurl!
Other singles released from the album include Loca and Rabiosa, which features Pitbull!
Check out Shakira splashin' around in a bathtub and shiz in the new video (above)!!!
MUY caliente…as always!!!!
Back in February, Shaki signed to Jay-Z's Roc Nation management company and we can't wait to see what he's got planned for her next album!!!!
The single is available for download NOW…what are U waiting for?!?

Say it ain't so!!
After only two seasons, America's sweethearts are calling it quits for Khloe & Lamar! We know all good things must come to an end but... so soon??
What a bummer!!
Apparently this has nothing to do with all those Khloe Kardashian pregnancy rumors.
The decision was made so Lamar Odom could devote 100% of his time to a basketball comeback after an awful season with the Dallas Mavericks.
Thankfully, the duo doesn't have to worry about making rent. As we reported a few days ago, the Royal Family Kardashians inked a new contract for their other show making them the richest reality stars in TV history.
At 32, many NBA experts are convinced Lamar is washed up.
We're not so worried.
Lamar just needs to ask his wife to ask Kim Kardashian to beg Kanye West to pick up the phone and call his good buddy Jay-Z... who just happens to own the Brooklyn Nets.
At this point, Kanye is practically his brother-in-law. Do U think he would really say no to family?
[Image via WENN.]
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Now that Blue Ivy Carter, the daughter of Beyoncé and Jay-Z, has been born, it's easy to forgot the rumors that circulated that the diva's pregnancy was a hoax, and that she and her husband had used a surrogate to carry the child!
However, it's clear that Bey's own mother, Tina Knowles, has not, as she recently spoke out about the scandal in People Magazine, and even went as far to address the interview in which her daughter appeared to be wearing a prosthetic bump!
She says:
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[Image via WENN.]
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Swag! On you!
Justin Bieber may have jetted out of London yesterday, but that doesn’t mean he didn’t leave anything behind!!
The Biebs dropped by SBTV the other day and gave us yet another swaggy performance of Jay-Z and Kanye’s Otis!!
Check out Justin's rhymes in the video (above)!
Sounds like he’s been practicing!! Though, we’re STILL not sure whose
We of course understand that Europe has way more relaxed censorship than we do, but does this song fit AT ALL other than that they mention Paris??
Check out this ad for French Socialist Party candidate François Hollande (above). He uses Kanye and Jay-Z's N***as In Paris as the soundtrack!
Apparently the ad mocks
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