[Image via WENN.]
JCPenney is spreading some serious body positivity!
The department store's new ad campaign, Here I Am, features fierce females like Project Runway winner Ashley Nell Tipton, best-selling author Jes Baker, and even singer Mary Lambert, who was featured on Macklemore's pro-LGBT song Same Love.
All these lovely ladies opened up about how their size shouldn't define them in the company's newest promo, which is all about curve confidence!
Jes proudly exclaimed that all women are capable of anything, regardless of their size, saying:
"We're countering a lifetime of learned hatred. Fat girls can do whatever they want. I thought I couldn't wear a bikini and I can, and I love it."
The gorgeous gal also explained she's finally learning to accept herself:
"That's a pretty powerful thing for me, especially when you've been taught your entire life that you need to shrink or hide or disappear."
Mary echoed that sentiment, expressing:
"My size is not an indicator of my worth."
Style blogger Gabi Fresh also appeared in the campagin, and said that being skinny wouldn't change who she is as a human being:
It's a surreal moment when you can't tell if something is a flower or a blood stain.
The retailer is being ridiculed for selling what many have dubbed the "period skirt" — a white pencil skirt featuring blooming flora along the crotchular region.
The photo was first uploaded to Imgur about a week ago, and since then it's gone so viral that JCPenney has actually been forced to issue a statement!
As the lyrics themselves say, this song is “By no means low key / Like a podium in Sochi"…
…and we can’t stop LOLing over it!!!
All we can say is thank GAWD Ligety rhymes with Diggity, because otherwise this probably would have never happened. And if that was the case, we would be living incomplete lives!!
Yes, we ARE saying this HIGHlarious remix will complete you.
LOLz, OK maybe not — but it’s still worth watching (above)!
Well, at least that’s what it seems like at this point!
But following a year of dramz, JCPenney has had enough and decided to drop Martha's goods from their shelves!
However, their reasons go beyond the never-ending lawsuit — Martha Stewart's line wasn't selling and many customers complained that the products were too expensive.
Looks like Macy’s will get their way after all!
[Image via Alberto Reyes/WENN.]
We saw this coming a mile away!
Justin Timberlake will be saying Bye Bye Bye to his denim line William Rast by the end of this year.
Even though the line, which was founded by JT and his best friend Trace Ayala back in 2005, won "Brand of the Year" back in 2010, it's since been relegated to discount racks