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Miz Hearst Heats Up Plum

| Filed under: Lydia HearstHairstyles

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Model Lydia Hearst is en fuego on the latest issue of Miami's Plum magazine.

The redhead, who is now a blonde, was shot by Brett Ratner .

Very zeky!

[Image courtesy of Plum.]

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Lydia Hearst For J.Estina

| Filed under: Lydia HearstJewelryAd Campaigns

The lovely Lydia Hearst recently shot a campaign for Korean jewelry brand J.Estina with Keith Richard's daughter Alexandra Richards and we have all the deets of what went down behind the scenes.

Check out the making of her campaign in the clip (above)!

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Lydia Hearst Sues Gotham Magazine

| Filed under: Exclusives!Legal MattersLydia Hearst

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Gotham magazine and publisher Jason Binn are being sued by model slash actress Lydia Hearst, CocoPerez.com has exclusively learned..

According to the lawsuit filed by her lawyer on Thursday, Gotham used Lydia's image without her consent as well as fabricated interview responses in an ad for Xante alcohol.

Lydia's seeking unspecified damages.

Good! We hope she gets it!

[Image via PNP/WENN.]

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Lydia & Coco Get Their Locks Styled For Schwarzkopf

| Filed under: Beauty BuzzLydia HearstHairstylesAd CampaignsCoco Rocha

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Fierce!

Models Lydia Hearst and Coco Rocha are in the latest campaign for Schwarzkopf haircare.

After getting their hair teased and styled, the two ladies showed off their 'dos while smizing for photographer Ellen Von Unwerth.

[Images courtesy of Ellen Von Unwerth / Schwarzkopf.]

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Lydia Hearst Goes Red For Swarovski

| Filed under: Khloe KardashianLydia HearstAd Campaigns

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Khloe Kardashian might still be mourning the loss of her red locks but Lydia Hearst is rocking her fiery red hair.

Actually, Hearst is looking fierce with that red 'do.

The 26-year-old is featured in the latest Swarovski ad rocking a silky red dress, red hair, red nails, and some pricey jewels.

The ad supports The Heart Truth which empowers women to take action to improve their heart health.

We're loving the overall look. Are U?

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Lydia Distances Herself From Lohan Film

| Filed under: Lindsay LohanFilm FlickersLegal MattersDina LohanLydia Hearst

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This movie is beginning to fall apart!

On Monday we mentioned Lydia Hearst would be playing what writer/producer Charles Casillo described as "a role obviously based on Lindsay Lohan" in Dogs In Pocketbooks.

Since then, Dina Lohan has threatened to sue, Casillo recanted his original statement and now Lydia's saying she's not involved.

The red-haired model tweeted:

Just so we are all clear.. My hair is Red because I am the new face of Schwarzkopf color. I am a model. I dyed my hair to front the campaign

As for any theatrical roles I am currently filming Two Jacks directed by Bernard Rose. My next project is Catwalk by Tony Hickox…

Thank you all for your messages of encouragement during my transition into acting. I truly love and appreciate it. At this time I am not officially signed onto any other projects. Thank you

And there you have it.

So why would Casillo tell the Post otherwise? Oh right, for the publicity.

[Image via Kristen Noseda/WENN.]

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Team LiLo Considering Lawsuit Against E*Trade Lindsay-Inspired Movie

| Filed under: Lindsay LohanFilm FlickersLegal MattersDina LohanLydia Hearst

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You don't mess with Lindsay's likeness!

As we mentioned yesterday, Lindsay Lohan Lydia Hearst is set to star in an upcoming movie Dogs in Pocketbooks, which is quite obviously based on LiLo's life.

Hearst is set to play "a bratty movie goddess in and out of rehab, in trouble with the law, and hounded by greedy agents, predatory paparazzi, off-the-wall stalkers and crazed media."

As a result, Team LiLo is considering pursuing legal action against the film's producers.

Here's what Dina Lohan had to say about the potential lawsuit:

"[The new movie] is definitely based on Lindsay's likeness. We have a very strong case. It's shadowing E*TRADE" — referring to Lohan's suit against the online brokerage firm which produced a commercial featuring a baby Lindsay."

Lohan family lawyer, Stephanie Ovadia, continued:

"They are again using her likeness without her being compensated. Not only that but they are advertising the fact that they are using her likeness."

Looks like they've got a case here. Guess we'll see if the producers' pocketbooks are big enough to keep Dogs in Pocketbooks moving forward.

Thoughts???

[Images via WENN.]