So is this one bigger and better?
In an attempt to ride the Lindsanity publicity train as long as humanly possible, Marc Ecko is setting the record straight on his new Cut & Sew campaign after it was revealed last week that he only used his digital muse' head.
Ecko said in a statement:
I conceived the print campaign concept in February 2010 to be inspired by illustrator Robert McGuiness’ iconic James Bond movie posters from the 1960’s and 1970’s. The print campaign component was always intended to be illustrations.
In order to make the production deadlines for fall advertising, we had to shoot the print portion in April and used photographer Zach Gold to capture this component.
When we decided to cast the muse portion of the campaign we decided to cast Lindsay Lohan. We made her a video pitch in April, she said yes to becoming the campaign muse, for print and for the digital components, and we shot her for the digital component in NYC in May.
Lindsay saw the campaign images we had already shot on a model and approved those to become the illustrations of herself based on the photographed images.
The process of creating the illustrations was done by illustrator Mike Evans, based in San Francisco, who converted the images to illustrations by hand and with a digital illustrator program. This was not a touch of a button, Photoshop process. Each illustration was a laborious task.
In the tradition of the illustrators of the period of pulp action films, it’s best practice to shoot form, and then illustrate from that. This is how bond posters were made as well as the iconic Star Wars posters.
Each campaign shot is a composite of many shoots, including some of illustration model, and actual parts of Lindsay from the video shoot. We shot the campaign in very high-resolution green cam, so we could blend with video stills, which we did.
The rumors that we went behind Lindsay’s back are untrue and that she’s upset is completely false. We have been very open about the way the campaign was shot and certainly were not hiding this fact from the beginning.
This is like saying that Zoe Saldana wasn’t really the star of Avatar.
When the campaign goes live on Tuesday, August 10th, you will be seeing lots of Lindsay in action.
First of all, comparing someone like Zoe Saldana to Lindsay Lohan is just wrong. They aren't even on the same level!
Second, that shameless promotion at the end of the statement was clASSy Marc.
Turns out all the ads from the campaign are Lindsay's head superimposed onto a model's body.
What's the point of using someone as a muse if you don't use all of them?
Oh that's right, for press!
[Images courtesy of Marc Ecko.]
Can you say publicity stunt!
After having to sell off 51% of the company's intellectual property to get out of debt, Marc Ecko is trying to be profitable once again with his new line Cut & Sew.
As part of her new gig, La Loca will appear in both print ads and interactive skits that will appear on the Cut & Sew website.
Marc says he wanted Lindsay because "people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon."
Pop culture trainwreck is more like it.
[Image courtesy of Cut & Sew.]
Marc was apparently able to strike a deal with the nudie mag, who to be fair isn't doing so well itself, that gave Ecko permission to use vintage images of former models.
While they aren't completely revealing, we're sure the fellas will be quick to buy these because it may be the closet they'll ever get to a centerfold!
Marc Ecko, designer, creator and CCO of the hip-hop megabrand Ecko, is in a pickle: drowning in debt, the entrepreneur recently defaulted on a term loan of over $70 million from commercial-lender CIT and he currently owes over $100 million to Li & Fung, a trading company which assists in the distribution of Ecko's clothing.
The brand sold a number of licenses and brands this summer to ease tensions and debt with CIT, but remains tremendously indebted to Li & Fung. Consequently, Ecko finds himself in the unsavory position of either inevitably filing for bankruptcy or selling a majority of company.
For now, it seems as though he has opted for the latter option, and is currently in talks with Iconix, the brand group that owns major stakes in Badgley Mischka, Rocawear, Mossimo, Mudd, Rampage, Candie's, among others, and recently acquired 50% of Ed Hardy.
According to sources, Iconix's aim is to attain 51% of Ecko's intellectual property, paying over half of Ecko's debt to Li & Fung and absorbing the rest of Ecko's debt. Ecko could breathe easier debt-free, but would lose his trademark to run his business.
[Image via AP Images.]