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Marc Ecko News Archive

AnnaLynne's Sexy New Ads For Marc Ecko

| Filed under: AnnaLynne McCordJanuary JonesPursesAd CampaignsMarc Ecko

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Marc Ecko is ripping a page right out of Versace's ad campaign with his new ads.

90210's AnnaLynne McCord poses a la January Jones by wearing nothing but the handbags.


The new ads will begin popping up in magazines this March.

[Images courtesy of Marc Ecko.]

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Ke$ha Talks About Her Fashion Sense

| Filed under: RihannaFashion SmashionKaty PerryLady GaGaKe$haMarc Ecko


Ke$ha recently opened up to Marc Ecko’s Complex magazine about her fashion sense.

Though after reading what she has to say, it really explain much.

As for some of the HIGHlights, and there were many, check them out below:

Rihanna, Lady GaGa and Katy Perry… are all known, at least in part, for their left-of-center outfits. You just wore garbage bags to an award show—is there a subconscious crazy-outfit competition going on among you guys?
I was trying to look super-hot. I like to poke fun at when people make fun of me, because I don't take myself that seriously. People say I'm "garbage chic," so I thought I'd take it to the next level and make a garbage bag super fucking chic—and I succeeded!

Are you tired of the comparisons people draw between you, Gaga, and Katy Perry?
Ke$ha: I actually think that's cool. Out of that group of chicks, I'm the new bitch on the block, so I'm still getting used to being compared to some of the biggest pop stars in the world, but I don't take any offense to it. That just means people know my records.

Everyone knows you love glitter. What's the weirdest place you've put glitter?
You name it, there's been glitter there. Let's just leave it at that.

And there you have it.

Though when it comes to comparing Lady GaGa, Katy Perry, and Rihanna's fashion sense, Ke$ha doesn't come close.

Who would U vote as the most stylish of the four?

[Image via Aiden Pixx/WENN.]

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Marc Ecko Talks About Lindsay's Head

| Filed under: Lindsay LohanFashion SmashionPhotoshop AwardzZoe SaldanaAd CampaignsMarc Ecko


In an attempt to ride the Lindsanity publicity train as long as humanly possible, Marc Ecko is setting the record straight on his new Cut & Sew campaign after it was revealed last week that he only used his digital muse' head.

Ecko said in a statement:

I conceived the print campaign concept in February 2010 to be inspired by illustrator Robert McGuiness’ iconic James Bond movie posters from the 1960’s and 1970’s. The print campaign component was always intended to be illustrations.

In order to make the production deadlines for fall advertising, we had to shoot the print portion in April and used photographer Zach Gold to capture this component.

When we decided to cast the muse portion of the campaign we decided to cast Lindsay Lohan. We made her a video pitch in April, she said yes to becoming the campaign muse, for print and for the digital components, and we shot her for the digital component in NYC in May.

Lindsay saw the campaign images we had already shot on a model and approved those to become the illustrations of herself based on the photographed images.

The process of creating the illustrations was done by illustrator Mike Evans, based in San Francisco, who converted the images to illustrations by hand and with a digital illustrator program. This was not a touch of a button, Photoshop process. Each illustration was a laborious task.

In the tradition of the illustrators of the period of pulp action films, it’s best practice to shoot form, and then illustrate from that. This is how bond posters were made as well as the iconic Star Wars posters.

Each campaign shot is a composite of many shoots, including some of illustration model, and actual parts of Lindsay from the video shoot. We shot the campaign in very high-resolution green cam, so we could blend with video stills, which we did.

The rumors that we went behind Lindsay’s back are untrue and that she’s upset is completely false. We have been very open about the way the campaign was shot and certainly were not hiding this fact from the beginning.

This is like saying that Zoe Saldana wasn’t really the star of Avatar.

When the campaign goes live on Tuesday, August 10th, you will be seeing lots of Lindsay in action.

First of all, comparing someone like Zoe Saldana to Lindsay Lohan is just wrong. They aren't even on the same level!

Second, that shameless promotion at the end of the statement was clASSy Marc.

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Marc Ecko Only Wanted Lindsay's Face For New Campaign

| Filed under: Lindsay LohanWacky, Tacky & TrueFashion SmashionPhotoshop AwardzAd CampaignsMarc Ecko


Lindsay Lohan may be the digital muse for Marc Ecko's Cut & Sew line — but only from the neck up!

Turns out all the ads from the campaign are Lindsay's head superimposed onto a model's body.


What's the point of using someone as a muse if you don't use all of them?

Oh that's right, for press!

[Images courtesy of Marc Ecko.]

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Lindsanity Is Marc Ecko's Digital Muse

| Filed under: Lindsay LohanFashion SmashionAd CampaignsMarc Ecko


Can you say publicity stunt!

After having to sell off 51% of the company's intellectual property to get out of debt, Marc Ecko is trying to be profitable once again with his new line Cut & Sew.

And to hype up the launch, Marc has made Lindsay Lohan his "digital muse" for the line's interactive ad campaign.

As part of her new gig, La Loca will appear in both print ads and interactive skits that will appear on the Cut & Sew website.

Marc says he wanted Lindsay because "people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon."

Pop culture trainwreck is more like it.

[Image courtesy of Cut & Sew.]

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