The Real Housewives Of Orange County Are Taking Over!

Are the Housewives really worth all of this fuss?
Bravo and Sprint are partnering up in a big marketing campaign for the 5th season of The Real Housewives of Orange County.
Sprint will be advertised each week in tagged tune-in spots and billboards and they are also exclusively sponsoring the weekly online webisode series "A Day In The Life" which will follow each of the housewives during "a typical day."
Sprint is also running the Real Housewives Mobile Fan Club that fans can sign up for to receive behind-the-scenes trivia, fun fact messages and other exclusive bonus content.
Do the housewives really have this kind of fan-base?
The Senior VP of Ad Sales for Bravo Media seems to think so:
“Bravo delivers real results for our sponsors and analysis of Nielsen IAG data has shown that brands that reach consumers on multiple platforms produce a greater impact. The Real Housewives franchise is one of the most talked about shows on television today, with a passionate, engaged fan-base that drives ad effectiveness.”
If you say so, lady.
Are U buying in to their latest marketing scheme?
[Image via WENN.]
Permalink / 27 comments (RSS) / Forward this post »










