Gucci is launching a "pop-up" sneaker store that will travel the world: the store will stake out in fashionable cities across the globe such as New York, London, Paris, Berlin, and Tokyo. But move quickly, because store will truly pop-up, staying at each place for only a few weeks, and then moving on.
During its short stay, the store will supply 18 different styles of sneakers, 16 of which will be for men and 2 for women. Adding to the fun, and taking a page from Louis Vuitton and Kanye, Gucci has commissioned DJ Mark Ronson (brother of saMAN) to design a unisex sneaker for each city, available in that city only. The DJ says, "I spent many, many years as an avid sneaker collector, so I wanted to make sure these Gucci shoes were truly special from an aesthetic and collectable point of view."
He seems like sort of a random choice, but we're game! Can't wait to see what the store is all about and what Ronson brings to the table.
We just wish they were coming to LA!
[Image via WENN.]