And in anticipation of its launch, Karl Lagerfeld shed some light on his choice of Lily for the new collection, as well as what it was like working with her.
"I love Lily Allen," he gushes, adding that "She looks a lot like Gabrielle Chanel and she is a self-made woman. She is cool, young and extremely witty….Photographing her for this advertising campaign was fantastic fun. She is extremely inspiring and is completely taken with the bags - with her typical English reserve!"
And there you have it!
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[Image via Getty Images.]