Home Videos Photos

Emma Watson Lays The First Brick In Brand Expansion

| Filed under: Fashion SmashionEmma WatsonCollection's Bureau

emmawatsonpeopletree.jpg

The rumors were true: Emma Watson is going to be working with fair-trade company People Tree on a collection geared toward people in their late teens and early twenties.

But, it's not quite as bad as we had originally thought.

First of all, she's joined forces with People Tree as a "creative advisor" (how very La Lohan of her), so she's not claiming to actually design anything.

Second, royalties from the sales of her line will go to the People Tree Foundation, which works to promote environmental justice and Fair Trade.

So, really, she did keep her word that she isn't "really interested in [designing] for my own ego. I'm not a designer."

And actually, we're a bit excited to see what she turns out. Hopefully it's cute.

The collection will launch in February 2010 and will feature 26 pieces for women and 15 for men.

Between this and school, she's a busy girl!

[Image courtesy of People Tree.]

Email this  »
Best Dressed Celebs Of The Week!
Scarlett Johansson's Most Curvaceous Looks!
Worst Dressed Celebs Of The Week!
The Hunger Games: Mockingjay -- Part 1's Fiery Promo Tour! All The Fierce Red Carpet Looks!
The Most Eye-Catching Looks From Last Year's AMAs!
10 Of Kim Kardashian's Most Jaw-Dropping Outfits!

Comments are closed.