A musician's wardrobe staple since 1963, the Ben Sherman clothing brand has always been intricately connected to the music scene, inspired by music and often clothing those who make it it.
Drawing from this history and the Ben Sherman iconic plectrum logo, the brand has organized the VIP Auction of Very Important Plectrums, a charity auction with contributions from over 100 musicians including No Doubt, Kings Of Leon, Franz Ferdinand, Radiohead, Paramore, and many, many others.
Each band or musician featured is donating a unique, signed guitar pick and an accompanying handwritten letter to be auctioned on eBay starting October 11th, with all proceeds going to charity. All auction items benefit the Nordoff-Robbins Music Therapy, with the exception of items donated by Singapore bands, which will benefit the Straights Times School Pocket Money Fund in Singapore.
What a cool way to give back!
For more info, check out BenSherman.com.