The lovely Miranda Kerr is branching out and launching a 100% organic skincare line called Kora.
We usually bemoan this type of venture - the beauty market is saturated with lines "created" by models and actresses - but we're kinda excited about Kora for two reasons: first of all, we just love the Aussie beauty, so we're biased.
Second, the Victoria's Secret Angel was reportedly extremely involved throughout the entire endeavor, helping to develop the formulas, design the packaging, and overseeing all the little details in between. She even came up with the moniker, which is a type of Tibetan Buddhist meditation.
We love that! So often celebrities come out with "their own" line of products, but the real work is done by the people behind the scenes.
Logically, Kerr is the face of the product as well, looking absolutely gorgeous and fresh-faced in the advertisement.
The line is expected to hit stores mid to late October. Can't wait to try it!